The set of six videos, which cost between 20-30 million kronor ($3-4.7 million) to produce, raked in an estimated 1.1 billion kronor ($170 million), reported the Dagens Industri newspaper on Tuesday.
Since the Van Damme advert was released in mid-November last year, it has been viewed almost 70 million times on YouTube, and has already been ranked as the most watched automotive commercial on YouTube ever.
See Van Damme in action:
"If we look at the total effect, our media value is clearly bigger than the 1.1 billion kronor we pulled in," Per Nilsson, head of media relations for Volvo Trucks, told the Dagens Industri newspaper. "We haven't counted the copies on YouTube, for example."
The Swedish government has proposed scrapping the 25-year span for repaying student loans, by suggesting those who attend higher education should keep paying the money back well into retirement. READ () »
The crayfish cage in the picture is not the one mentioned in the story. Photo: Christine Olsson/TT
The 25-year-old man, whose stabbing by neo-Nazis sparked mass demonstrations across Sweden, has made a strong recovery in hospital and took to social media to thank supporters for campaigning against fascism. READ () »
American authorities have sentenced a 20-year-old accomplice of 'Jihad Jane' to five years in prison for an attempted terror plot to kill Swedish artist Lars Vilks, after getting involved with the murder plans when he was a teenager.
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"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »
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