• Sweden's news in English
 

'Political princess' article riles Swedish minister

Published: 13 Mar 2014 18:29 GMT+01:00

With her hair in a French twist and swathed in turqoise lace, Centre Party leader and young hot-shot politician Annie Lööf features in the first of a series of interviews in the gossip and society magazine Svensk Damtidning.

Made-over and glammer than on Nobel Banquet night, the politician talks about her desire to start a family, among other things. T

The tone and the content of the interview soon became a topic of conversation in Sweden.

"This is what I nag and nag and nag about all the time", wrote feminist blogger Lady Dahmer. "How we women, EVEN when we quite clearly have accomplished something in life that amounts to more than colour-coordinating our lipstick with our shoes, are always reduced," Lady Dahmer wrote.

Equality researchers weren't far behind the critics on social media.

Lena Wängnerud, political science professor at Gothenburg University, told the Svenska Dagbladet (SvD) newspaper that the three-page interview with Lööf had caught her attention. Not only because it addresses what SvD dubbed traditional women's topics such as buying a home or shopping, but also because the series of interviews excluded men entirely.

"I have to say I'm a bit surprised that they have chosen to profile only women politicians," she said. "It'd be one thing if they'd chosen to profile the princes and princesses of politics, which you might have expected in today's society."

Interviews with other top-level female politicians are to follow, including articles with cabinet ministers Maria Larsson, Beatrice Ask, and Maria Arnholm. From the opposition, Social Democrat party secretary Carin Jämtin agreed to an interview, as did the Left Party's Rossana Dinamarca and the Green Party's Åsa Romson.

Lööf, the first of the "princesses", was quick to point out that she had not chosen the way the interview was presented.

Lööf, who spent Thursday morning chatting to readers of the business daily Dagens Industri online, further tweeted that the way her Svensk Damtidning interview had been edited and published was "noteworthy and sad".

Loof's defence was not enough, however, in the eyes of feminist blogger Lady Dahmer, who on her blog also included an older Expressen article that showed cabinet ministers posing like clothes models.

"You CAN actually steer the article's content," she opposed. "At least when it comes to a profile. I've been interviewed a few times and the journalists that want you to be in their newspaper WANTS YOU IN THEIR NEWSPAPER."

"In other words, they will adapt to your wishes," she wrote. 

The Local (news@thelocal.se)

Your comments about this article

Today's headlines
World reacts to notorious Swedish spy's death
Eugene Sydholt, better known as Swedish spy Stig Bergling, being released from Sweden's Anstalten Asptuna prison in 1997. Photo: TT

World reacts to notorious Swedish spy's death

News of Stig Bergling's death made global headlines on Thursday, and by the end of the day it was Twitter's 10th most trending topic in the world. READ  

Christian Democrat party leader quits politics
Christian Democrat leader Göran Hägglund is quitting politics. Photo: TT

Christian Democrat party leader quits politics

Göran Hägglund, the leader of one of Sweden's four centre-right opposition Alliance parties has resigned, insisting it had nothing to do with the controversial December Agreement that the Alliance struck with the government. READ  

Presented by Verksamt.se
Stockholm job fair helps immigrant entrepreneurs
The scene at Bazaren in Stockholm. Photo: The Local

Stockholm job fair helps immigrant entrepreneurs

One of Sweden's largest job fairs, Bazaren, kicked off in Stockholm on Thursday, with an estimated 10,000 people set to attend the event with a special focus on entrepreneurs. The Local was on hand to survey the scene. READ  

Teenage gunman threat at Gothenburg school
Police in Gothenburg are searching for the missing gunman. Photo: TT

Teenage gunman threat at Gothenburg school

A teenage gunman threatened a female teacher at a high school in Gothenburg on Thursday afternoon, before fleeing the scene. Police told The Local that a huge operation was underway, with patrol cars and a helicopter scouring the city. READ  

'Swedish Dads' project gives surprise snapshot
Bävman and his 3-year-old son, Viggo. Photo: Johan Bävman

'Swedish Dads' project gives surprise snapshot

Sweden is often described as one of the most gender-equal nations in the world, but when Swedish father Johan Bävman started a photo project about being a dad during his paternity leave, he realized his country didn't always match global expectations. READ  

Integration now second biggest voter issue
A mosque in Stockholm. Photo: TT

Integration now second biggest voter issue

Education is the top issue for Swedish voters, with integration coming second, in a new poll which also suggests growing concerns about rising Islamophobia and anti-Semitism in Sweden. READ  

Sony ditches streaming service for Spotify
Swedens most famous start-up is gaining rapid momentum. Photo: TT

Sony ditches streaming service for Spotify

Swedish music streamer Spotify will provide the soundtrack for Sony devices, the two companies have announced, spelling the end to the streaming music service from the Japanese tech giant that invented the Walkman. READ  

The Local List
Top five trends from Stockholm Fashion Week
Stockholm Fashion Week. Photo: Kristian Löveborg/Fashion Week.se

Top five trends from Stockholm Fashion Week

Stockholm's twice-yearly fashion week wrapped up on Wednesday night, with bare backs, bellbottoms and beige among the top trends spotted by The Local on the catwalks. READ  

Sweden wins bronze at food 'World Cup'
Tommy Myllymäki from Sweden came third in the contest. Photo: TT

Sweden wins bronze at food 'World Cup'

The world's most prestigious food competition, Bocuse d'Or, has wrapped up in Lyon, France, with a top Swedish chef scooping a bronze and a Norwegian talent taking the crown. READ  

What's on in Sweden
What’s on: January 31st - February 7th
Jokkmokk Market is set to draw in the crowds this week. Photo: TT

What’s on: January 31st - February 7th

Gothenburg's Film Festival is underway, the Swedish capital has got its skates on as it hosts the European figure skating championships for the first time in decades, while Jokkmokk in northern Sweden is stepping back in time. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching: January 28th
Gallery
IN PICTURES: European Figure Skating Championships in Stockholm
Business & Money
FATCA: 'The age of financial privacy is over'
National
Does Sweden help returning Isis fighters more than Swedish veterans?
Gallery
IN PICTURES: January snow snaps
Blog updates

26 January

The mysterious -s, part 1 (The Swedish Teacher) »

"Hej! How is your Swedish coming along? A while ago I read on a forum on The..." READ »

 

23 January

Editor’s blog, January 23rd (The Local Sweden) »

"Happy Friday from The Local’s team in Stockholm. We can’t wait for the weekend, when we’re planning..." READ »

 
 
 
Society
Is Sweden's healthcare system a national embarassment?
Gallery
Property of the week: Skanör, Vellinge
Lifestyle
'Life as a Swedish candy-maker is sweet'
National
Why Sweden's Left party wants a European 'Red Spring'
Gallery
IN PICTURES: Sweden's hottest new fashion designers for 2015
Gallery
IN PICTURES: Who travels on Stockholm's different subway lines?
Lifestyle
Why this Swedish baby is a US hit
Lifestyle
'Limousine' snowplough for sale
People-watching: January 24th - 25th
Gallery
People-watching: January 24th - 25th
Society
Meet the 'beggars' buttoning up immigration critics
Lifestyle
What's on in Sweden this week
Gallery
IN PICTURES: Princess Madeleine through the years
Features
Learn Sweden's bizarre dating lingo
People-watching: January 21st - 22nd
Gallery
People-watching: January 21st - 22nd
Society
Why Sweden's viral 'genital' video is getting an English remake
National
Why does Sweden's Luleå have a giant ice beaver?
Gallery
IN PICTURES: Who are Sweden's richest one percent?
Business & Money
How a classic Swedish snack got a revamp for 'busy' Stockholmers
Lifestyle
The Local's top Swedish acts for 2015
Gallery
IN PICTURES: Sweden's Årets Bild photography prize winners
Business & Money
'I met my Swedish man in Tokyo's first Ikea store'
Gallery
Property of the week: A cozy apartment in Bromma, Stockholm
Gallery
People-watching: January 17th - 18th
Lifestyle
How to make Swedish gravad lax
Lifestyle
Four hot Swedish home design trends
National
How The Local's video on a strange Swedish sound went viral
Gallery
People-watching: January 14th
National
The Local's guide to Europe in statistics - from Spain to Sweden
Politics
Paris attacks: Knock-on effects in Sweden and across Europe
National
Swedish Muslims react to new Charlie Hebdo magazine
National
The Local talks to Sweden's Home Affairs Minister about Paris attacks
Business & Money
Will Spotify launch on stock market after users rocket?
Accelerated
Texans and Swedes to play ice instruments
Gallery
Property of the week: An 18th century mansion in Stockholm
Business & Money
'Snowboarding drew me to work in chilly Sweden'
National
Are Sweden's royals moving to London?
National
How Sweden's Charlie Hebdo rally broke a winter protest record
Gallery
IN PICTURES: Princess Madeleine through the years
Sponsored Article
Everything you need to know about moving to Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

1,119
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
Counselling and Psychotherapy in English
Sometimes living in another culture can cause stress, confusion and feelings of sadness and loneliness. Talking to a professional psychotherapist/counsellor might help you. I am a UKCP Reg. psychotherapist. My practice is in Södermalm, Stockholm.
Contact me to discuss your options