• Sweden's news in English
 
app_header_v3

'Political princess' article riles Swedish minister

The Local · 13 Mar 2014, 18:29

Published: 13 Mar 2014 18:29 GMT+01:00

With her hair in a French twist and swathed in turqoise lace, Centre Party leader and young hot-shot politician Annie Lööf features in the first of a series of interviews in the gossip and society magazine Svensk Damtidning.

Made-over and glammer than on Nobel Banquet night, the politician talks about her desire to start a family, among other things. T

The tone and the content of the interview soon became a topic of conversation in Sweden.

"This is what I nag and nag and nag about all the time", wrote feminist blogger Lady Dahmer. "How we women, EVEN when we quite clearly have accomplished something in life that amounts to more than colour-coordinating our lipstick with our shoes, are always reduced," Lady Dahmer wrote.

Equality researchers weren't far behind the critics on social media.

Lena Wängnerud, political science professor at Gothenburg University, told the Svenska Dagbladet (SvD) newspaper that the three-page interview with Lööf had caught her attention. Not only because it addresses what SvD dubbed traditional women's topics such as buying a home or shopping, but also because the series of interviews excluded men entirely.

"I have to say I'm a bit surprised that they have chosen to profile only women politicians," she said. "It'd be one thing if they'd chosen to profile the princes and princesses of politics, which you might have expected in today's society."

Interviews with other top-level female politicians are to follow, including articles with cabinet ministers Maria Larsson, Beatrice Ask, and Maria Arnholm. From the opposition, Social Democrat party secretary Carin Jämtin agreed to an interview, as did the Left Party's Rossana Dinamarca and the Green Party's Åsa Romson.

Lööf, the first of the "princesses", was quick to point out that she had not chosen the way the interview was presented.

Lööf, who spent Thursday morning chatting to readers of the business daily Dagens Industri online, further tweeted that the way her Svensk Damtidning interview had been edited and published was "noteworthy and sad".

Story continues below…

Loof's defence was not enough, however, in the eyes of feminist blogger Lady Dahmer, who on her blog also included an older Expressen article that showed cabinet ministers posing like clothes models.

"You CAN actually steer the article's content," she opposed. "At least when it comes to a profile. I've been interviewed a few times and the journalists that want you to be in their newspaper WANTS YOU IN THEIR NEWSPAPER."

"In other words, they will adapt to your wishes," she wrote. 

The Local (news@thelocal.se)

Your comments about this article

Today's headlines
Fans threatening boycott of Johnny Depp's Stockholm gig
Johnny Depp and the Hollywood Vampires performing at the 2016 Grammy Awards. Photo: Matt Sayles/Invision/AP

But others were queuing outside on Monday morning.

Good news: The Swedish summer has returned
It could be time for that first swim of the year in Sweden. Photo: Johan Nilsson/TT

Time to put away those waterproofs and bring out the bathing suits once more.

Zlatan's sore calf forces him to sit out Sweden's friendly
Zlatan Ibrahimovic at the Sweden team's training camp. Photo: Erik Nylander/TT

So does that mean Slovenia will beat Sweden on Monday?

'Sweden would not be able to defend Gotland'
File photo of a military exercise. Photo: Stefan Jerrevång/TT

Sweden would not be able to make a stand if it came to an invasion of the Baltic Sea island by foreign forces, one expert has said.

My Swedish Career
'Sweden is the ideal place for my business'
Emilie Terstegge. Photo: Private

Why Sweden's fitness craze and generous family benefits helped this Dutch entrepreneur launch her startup for mums.

Police shoot knife man in central Stockholm
Police technicians spent the rest of Saturday night combing the square for clues. Photo: TT

A knife-wielding man was shot by police officers in Stockholm’s Sergel Square after he attacked officers.

Zlatan 'is not going to Manchester United', says agent
Ibrahimovic is pondering his next move. Photo: TT

According to Mino Raiola, the agent of Swedish superstar footballer, Zlatan Ibrahimovic, his client will not be heading to Old Trafford to link up with Jose Mourinho, Manchester United's new manager.

More flight delays hit Swedish airport
For some flights, the problems have led to up to two hours of delays. Photo: TT

Travellers at Stockholm’s Arlanda airport were beset again with delays on Saturday afternoon after technical problems with flightplan management software.

Video
The top reactions to Swedish high heels handyman video
Andersson was in agony after a day of laying floors in high heels. Photo: Emil Andersson

What did The Local's readers think about this viral clip challenging sexist beauty ideals?

Transport authorities call for probe into tech glitch
SAS aircraft grounded at Arlanda airport last week. Photo: Johan Nilsson/TT

But officials say it was not sabotage that caused last week's network failure, which knocked out large parts of Swedish air traffic.

Sponsored Article
'Only soft power can defeat radicalism'
Gallery
People-watching: May 27th-29th
Sponsored Article
'Sweden gives artists the space to follow their dreams'
Gallery
The best, cutest and funniest snaps from Prince Oscar's christening
Travel
Is this town the best place in Sweden?
Blog updates

27 May

Editor’s blog, May 27th (The Local Sweden) »

"Hej readers, Would you spend a day doing manual labour in high heels? That’s what Swedish…" READ »

 

17 May

What about “att”? (The Swedish Teacher) »

"Hej! It often seems like the small words are the ones that cause the most confusion.…" READ »

 
 
 
Sponsored Article
How to find student housing in Malmö: 5 tips
Gallery
People-watching: May 25th
Sponsored Article
Can you afford to live in Stockholm? (Hint: yes)
Society
WATCH: Why Swedish handyman wore pink high heels for feminism
Sport
LIST: Top-ten ridiculous things Zlatan has compared himself to
Business & Money
Why Swedes don't want the euro
Sponsored Article
Stockholm makes it easier for refugees to meet startups
Fastighetsbyrån
Gallery
Property of the week: Vika, Falun
Sponsored Article
Food, fun, and reliable sun: Summer in Dubrovnik
National
Is this the most Swedish tattoo ever?
Gallery
People-watching: May 20th-22nd
Sponsored Article
How Stockholm startups help new employees feel at home
National
How to really annoy a Swede abroad
Sponsored Article
Why Stockholm attracts so many successful researchers
National
How this war veteran is warming hearts in Sweden
Gallery
People-watching: May 18th
Sponsored Article
VIDEO: Why Malmö is the world's 6th best city for biking
National
How this Swede's viral ad totally nailed Stockholm's housing crisis
Sponsored Article
'Sweden gives artists the space to follow their dreams'
Gallery
Property of the week: Vasastaden, Gothenburg
Sponsored Article
Retiring abroad: ensuring your health is covered
Lifestyle
The best Swedish cities for dating
Sponsored Article
Can you afford to live in Stockholm? (Hint: yes)
Gallery
People-watching: May 13th-15th
Sponsored Article
Why you should attend an international job fair
Culture
BLOG: Eurovision as it happened
National
Why a 116-year-old Swede isn't the world's oldest woman
National
Youth unemployment falls in Sweden
Gallery
People-watching: May 11th
Gallery
People-watching: May 6th-8th
Politics
Why Sweden's Greens are in free fall
3,348
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se