• Sweden's news in English
 
app_header_v3
Fooled Swedes sign up for 'cold yoga classes'
A frozen yogi, not a frozen yoghurt. Screengrab: Sats

Fooled Swedes sign up for 'cold yoga classes'

Oliver Gee · 1 Apr 2014, 16:30

Published: 01 Apr 2014 16:30 GMT+02:00

 
"The latest research shows that if you lower the room temperature by a few degrees then you increase your metabolism," the gym chain wrote in a statement, published together with a video (below). 
 
In the video, a handful of frozen Swedes carry out yoga poses such as downward dog as icy breath escapes their lips. Their faces are noticeably red and frost-rimmed as they perform the moves. Sats added that in winter, participants were welcome to enjoy the exercise outdoors.
 
As the video surfaced online, a handful of calls from would-be cold yoga practitioners came in, asking for information on how to book a class.
 
One of the actors is Sats instructor Fredrik Sjöberg, who told The Local this year's video played with "an extreme idea" but was based on a sliver of science.
 
"Some research shows a person's metabolism increases with a simple drop from 17C to 14C," he said.
 
But the shivers and suffering were all made up. 
 
"For the make up we just went to the kids store down the road and bought some cheap make-up, and our producer added a filter. He also added the breathing effects." 
 
"We're really bad actors, we shouldn't quit our day jobs, it was actually 24C in the room."
 
Sjöberg added that cold yoga, however, wouldn't be a good idea for the human body.
 
"To do yoga when it's very, very cold would put your body in absolute stress. I don't think you'd enjoy it very much and it'd have the opposite effect of what you were trying to achieve. You wouldn't be strong or flexible at all, neither mentally or physically."
Story continues below…
 
Sjöberg adds that the spoof was also a comment on the trend of hot and warm yoga, off shoots of Bikram, where participants drip with sweat in heated rooms.
 
The video was also released in Finland and Norway, where Sats also has gyms.
 
 

Last year's gag:

 

Oliver Gee (oliver.gee@thelocal.se)

Your comments about this article

Today's headlines
Foreigners in Sweden still more likely to be unemployed
A grim outlook is predicted for foreigners in Sweden. Photo: Jessica Gow/TT

Unemployment is falling among native Swedes, but foreign-born citizens are struggling to keep pace.

'Help! My name is Jihad'
Jihad Eshmawi. Photo: Private

My name doesn’t make life easy for me, Jihad Eshmawi tells us.

Why fewer Swedes are using condoms in 2016
Photo: Robert Henriksson / SvD / TT

Younger Swedes are better at protecting themselves than their older compatriots.

Swedish economic growth 'best in Nordics'
A new report says Sweden has the best growth prospects of the Nordics. Photo: Fredrik Sandberg/TT

Sweden's economy is out-pacing its Nordic rivals, but high levels of household debt are still a problem.

IN PICTURES: 8 of Sweden’s wondrous national parks
Vadvetjåkka is Sweden's northernmost national park. Photo: Peter Rosén/Rosénmedia

It’s National Parks Day in Sweden. Who knew? A perfect opportunity surely to take a closer look at some of the country’s most amazing natural wonders…

Why Swedish football is introducing a green card
Swedish referees could soon be reaching for a green card. Photo: Andreas Hillergren/TT

You’ve heard of the red and yellow cards, but how about the green card?

Sweden won't charge foreign minister over 'queue jump'
Sweden's foreign minister, Margot Wallström. Photo: Henrik Montgomery/TT

Sweden's foreign minister Margot Wallström will not be charged over claims she was given special treatment to secure an apartment in Stockholm.

Swedes don’t want to join the euro - now or ever
Euros? Nej tack! Photo: Jens Meyer/AP

We'll keep our krona, thank you very much.

Opinion
'Bigotry is not dead in Sweden – we still need to talk'
Stockholm Pride 2015. Vilhelm Stokstad/TT

Sweden still needs to do more to confront intolerance, argues columnist Paul Connolly.

Spotify gains listeners but it's still bleeding cash
Spotify's offices in Stockholm. Photo: Lars Pehrson/SvD/TT

The Swedish streaming giant expanded rapidly last year but hasn't yet turned a profit.

Sponsored Article
How to find student housing in Malmö: 5 tips
Fastighetsbyrån
Gallery
Property of the week: Vika, Falun
Sponsored Article
'Sweden gives artists the space to follow their dreams'
National
Is this the most Swedish tattoo ever?
Gallery
People-watching: May 20th-22nd
Blog updates

20 May

Editor’s blog, May 20th (The Local Sweden) »

"Hello readers, Do not mention Abba! Or cuckoo clocks! Our most read article this week was…" READ »

 

17 May

What about “att”? (The Swedish Teacher) »

"Hej! It often seems like the small words are the ones that cause the most confusion.…" READ »

 
 
 
Sponsored Article
Food, fun, and reliable sun: Summer in Dubrovnik
National
How to really annoy a Swede abroad
Sponsored Article
How Stockholm startups help new employees feel at home
National
How this war veteran is warming hearts in Sweden
Gallery
People-watching: May 18th
National
How this Swede's viral ad totally nailed Stockholm's housing crisis
Sponsored Article
Can you afford to live in Stockholm? (Hint: yes)
Gallery
Property of the week: Vasastaden, Gothenburg
Sponsored Article
Eat, learn, live: unforgettable holidays in France
Lifestyle
The best Swedish cities for dating
Gallery
People-watching: May 13th-15th
Sponsored Article
'Only soft power can defeat radicalism'
Culture
BLOG: Eurovision as it happened
Sponsored Article
Why Stockholm attracts so many successful researchers
National
Why a 116-year-old Swede isn't the world's oldest woman
National
Youth unemployment falls in Sweden
Sponsored Article
'Sweden gives artists the space to follow their dreams'
Gallery
People-watching: May 11th
Sponsored Article
Retiring abroad: ensuring your health is covered
Gallery
People-watching: May 6th-8th
Sponsored Article
Can you afford to live in Stockholm? (Hint: yes)
Politics
Why Sweden's Greens are in free fall
Sponsored Article
Stockholm makes it easier for refugees to meet startups
National
Can these cartoon Swedes help foreigners blend in?
National
Why this fearless woman is the talk of Sweden
National
Sweden set for sunny weekend
Fastighetsbyrån
Gallery
Property of the week: Vollsjö, Sjöbo
Features
How to be a cool Swede during a hot summer
Gallery
People-watching: April 29th - May 1st
Analysis & Opinion
Why Sweden's fretting about Brexit
3,299
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se