• Sweden's news in English
 
app_header_v3
Fooled Swedes sign up for 'cold yoga classes'
A frozen yogi, not a frozen yoghurt. Screengrab: Sats

Fooled Swedes sign up for 'cold yoga classes'

Oliver Gee · 1 Apr 2014, 16:30

Published: 01 Apr 2014 16:30 GMT+02:00

 
"The latest research shows that if you lower the room temperature by a few degrees then you increase your metabolism," the gym chain wrote in a statement, published together with a video (below). 
 
In the video, a handful of frozen Swedes carry out yoga poses such as downward dog as icy breath escapes their lips. Their faces are noticeably red and frost-rimmed as they perform the moves. Sats added that in winter, participants were welcome to enjoy the exercise outdoors.
 
As the video surfaced online, a handful of calls from would-be cold yoga practitioners came in, asking for information on how to book a class.
 
One of the actors is Sats instructor Fredrik Sjöberg, who told The Local this year's video played with "an extreme idea" but was based on a sliver of science.
 
"Some research shows a person's metabolism increases with a simple drop from 17C to 14C," he said.
 
But the shivers and suffering were all made up. 
 
"For the make up we just went to the kids store down the road and bought some cheap make-up, and our producer added a filter. He also added the breathing effects." 
 
"We're really bad actors, we shouldn't quit our day jobs, it was actually 24C in the room."
 
Sjöberg added that cold yoga, however, wouldn't be a good idea for the human body.
 
"To do yoga when it's very, very cold would put your body in absolute stress. I don't think you'd enjoy it very much and it'd have the opposite effect of what you were trying to achieve. You wouldn't be strong or flexible at all, neither mentally or physically."
Story continues below…
 
Sjöberg adds that the spoof was also a comment on the trend of hot and warm yoga, off shoots of Bikram, where participants drip with sweat in heated rooms.
 
The video was also released in Finland and Norway, where Sats also has gyms.
 
 

Last year's gag:

 

Oliver Gee (oliver.gee@thelocal.se)

Your comments about this article

Today's headlines
Swedish police backtrack on 'gunfight' claims
The scene of the shooting on June 22nd. Photo: Christine Olsson/TT

Police have retracted a claim that a suspected gunman had fired shots at a patrol unit before officers shot him dead.

Crayfish poachers send Swedes' blood boiling
Has anyone seen this crayfish? Photo: Hasse Holmberg/TT

Oh no, not just before crayfish season!

Police hunt suspected gunman, 22, in Malmö
Rosengård Centrum. Photo: Simon Paulin/SvD/TT

Malmö police are looking for a 22-year-old suspect in connection with a shooting at a shopping centre in Rosengård.

Really old stinky cheese found on royal Swedish shipwreck
A diamond ring, the stinky cheese and gold coins. Photo: Lars Einarsson/Kalmar County Museum

Swedish scientists have discovered what is believed to be 340-year-old cheese on board a 17th century shipwreck.

Man charged with groping girls at kids' football cup
The accused in court. Photo: Adam Ihse/TT

A 36-year-old sports manager whose team was sent home from Sweden after he was accused of groping three teenage girls at an international children's football tournament now faces trial.

Concern over barrage of fake Russian news in Sweden
The Russian propaganda site Sputnik News

Sweden is being subjected to constant disinformation campaigns by Russia and Isis, according to authorities.

'Let refugees go to uni while they wait': demand
A student at Stockholm University. Photo: Anders Wiklund/TT

Asylum seekers in Sweden should be allowed to start university studies while they are waiting for decisions on their cases, it has been proposed.

The Local List
Ten Swedish phrases you only hear in summer
Let's work on that tan. Photo: Vilhelm Stokstad/TT

Summer always leaves foreigners baffled by Swedes' unique seasonal habits. Here's The Local's guide to navigating small talk when the sun comes out.

So Sweden has high taxes? Not as high as you might think
A taxpayer hands in their tax declaration. Photo: Bertil Ericson/TT

So you think Swedes pay a lot in tax? Others pay much more, according to a new study.

Man injured in shooting at Malmö shopping mall
Rosengård Centrum in Malmö. Photo: Björn Lindgren/TT

Police cordoned off an area around a shopping centre in Malmö after a man was shot on Tuesday afternoon.

Sponsored Article
What can newcomers learn about Sweden at Almedalen?
Politics
Why Sweden's high taxes are not as high as you think
Sponsored Article
5 reasons you should try dating with The Inner Circle
National
What's haggis in a condom doing on Swedish children's TV?
National
Meet the northern Swede who is the world's best mosquito killer
Blog updates

26 July

A summer of change; a summer of beauty (The Diplomatic Dispatch) »

"You would have had to try hard to miss the political upheavals in the UK after…" READ »

 

22 July

After the horror, carry on regardless (Globally Local) »

"This time last week, we were just digesting the horror of the Nice killings, in which…" READ »

 
 
 
National
Sweden's Hollywood star Alicia Vikander puts her pen in the bottle
Sponsored Article
Gran Canaria: Where Swedes go to work (and play)
Gallery
People-watching: July 22nd-24th
The Local Voices
The Jewish Syrian who dreams of rebuilding his country
National
Watch this Swedish weather host leave his fly open... on live TV
Sponsored Article
Why you should attend an international job fair
The Local Voices
'I fled war in Syria. I never expected to be beaten in Sweden'
Sponsored Article
Why Swiss hospitality graduates are in demand
National
WATCH: Asylum seeker brutally beaten by Swedish bus driver
Technology
Why everyone is talking about Sweden's GTA pride parade
Sponsored Article
Five easy ways to travel more often
National
EU hits truck cartel with record price fixing fine
Sponsored Article
Why expats choose international health insurance
Society
OPINION: Why Sweden is the most extreme country in the world
The Local Voices
'There is equality in accommodation in Sweden: Everyone is suffering'
Sponsored Article
'Sweden's Lauryn Hill' touches the country's musical soul
Gallery
Property of the week: Gräsö, Östhammar
Sponsored Article
Five things Americans should know about voting abroad
Gallery
People-watching: July 15th-17th
National
How to make sure you're not caught out by Sweden's old bank notes
Sponsored Article
Local guide: the best of Berlin
Business & Money
Why Sweden has been named the most innovative country in Europe
Sponsored Article
Why you need a EuroBonus American Express Card
National
Terror attack: what should you do?
National
French expat on the moment he was assaulted by a Stockholm bouncer
Technology
Gunman? Nah, smartphone Swede
The Local Voices
'If the war in Syria ended today, would you go back?'
The Local Voices
‘I feel like I’m living in a grave!’
Gallery
IN PICTURES: Sweden's Princess Victoria celebrates 39th birthday
Gallery
People-watching: July 13th
National
Swedes discover surprise mountain
Politics
What Sweden's home secretary thinks of Britain's new PM
Gallery
Property of the week: Smedjebacken, Dalarna
The Local Voices
'Even xenophobic Swedes can be polite’
Politics
WATCH: A very Swedish take on Brexit...
The Local Voices
'The best time to be smuggled to Europe is August 20th, 2015'
The Local Voices
Swedes: Stop obsessing over your material life and start talking to strangers
3,351
jobs available