• Sweden's news in English
 
app_header_v3

Carl Bildt loses Twitter crown to French minister

The Local · 25 Jun 2014, 09:00

Published: 25 Jun 2014 09:00 GMT+02:00

The tides are turning in the political Twittersphere.
 
Sweden's foreign minister, who last year was crowned as the most well-connected foreign minister on social media site Twitter, was dethroned by France's Laurent Fabius - better known in Twitter circles as @LaurentFabius.
 
The Twiplomacy barometer, produced in conjunction with heavy-hitting lobbyists Burston-Marsteller, put @CarlBildt in second place behind the French minister, who boasts 101,000 followers to Bildt's 300,000.
 
Being mutually connected on Twitter, the study explained, allows leaders to have direct and private conversations with one another - in 140 characters (or less) at a time. 
 
"A number of foreign offices have used this channel to reach out to peers and other influencers to set the record straight or to coordinate their digital outreach," Twiplomacy said in a statement. 
 
Bildt, who told The Local in January that he had "been working with internet issues since the internet started", is an active Twitter user and tweets regularly in English.
 
The report added that the Swedish Foreign Ministry (@Swe_MFA) has made "a conscious effort" to make Twitter connections, unilaterally following 355 other world leaders. 
 
When it came to the most followed world leaders, US President Barack Obama was far and away the number one with almost 44 million followers. Pope Francis came in a distant second with 14 million followers. Indonesia's President S. B. Yudhoyono was third with 5 million. 
 
To put this into perspective, 20-year-old Justin Bieber has 52.5 million followers. Sweden's Prime Minister Fredrik Reinfeldt, meanwhile, has none as he is yet to join the Twitter bandwagon.
 
Twiplomacy took the chance to praise Bildt for writing his own tweets. It also dished out social media cred to the prime minister of Belgium for chatting with followers on Twitter, and even discussing how he likes his french fries.
 
Story continues below…
It pointed to the Finnish Prime Minister @AlexStubb, as an example of a thorough Twitter user. Stubb shares his athletic exploits, has a penchant for selfies, co-authored an e-book in Finnish about what to do on Twitter, and some of his tweets were even put to music. 
 
Belgian Foreign Minister Didier Reynders, however, was called out for experimenting outside of his mother tongue, after his first tweet in English said "i'm coming on twitter".
 
Oliver Gee

The Local (news@thelocal.se)

Your comments about this article

Today's headlines
Top Swedish businesswomen slam boardroom quota plan
Antonia Ax:son Johnson opposes the plan. Photo: Jessica Gow/TT

It's a slippery slope, they say.

What's on in Sweden
Five great ways to kick off July in Stockholm
A ghost walk in Gamla Stan is one way to kick off July in Stockholm. Photo: Jeppe Wikström/Visit Stockholm

From Vikings to ghosts, music and more: The Local looks at five great ways to kick off July in Stockholm.

In pictures: Eight cool compact Scandinavian houses
Houzz.se editor Sara Norrman rounds up some neat but great Scandinavian houses. Photo: Sommarnöjen

Size isn't everything, and Houzz.se's editor in chief Sara Norrman proves it with this looks at nine brilliant uses of compact Scandinavian houses.

Brexit and the growing digital divide
A business meeting at Artipelag in Stockholm. Photo: Henrik Trygg/mediabank.visitstockholm.com

Modern tech hubs like Stockholm are thriving while smaller regions struggle. We need to close this gap and we need to do it quickly, argues Leif Rehnström, CEO of the Skellefteå-based Hello Future!

Brexit vote
'Brexit is an opportunity for businesses in Stockholm'
Could London's pain be Stockholm's gain post Brexit? Photo: Kirsty Wigglesworth/AP/TT

The Local speaks to British business owners in Sweden about how they think the Brexit vote will impact their work.

Swedish police to hand out anti-groping armbands
A boy and a girl wearing the armbands. Photo: Swedish police

Swedish police have launched a campaign aimed at curbing sexual harassment among young people.

Use it or lose it: Swedish banknotes expire this week
The notes in question. Photo: Micke Larsson/TT

Make sure you don't forget to spend your old Swedish 20, 50 and 1,000 kronor notes, which will no longer be legal tender by the end of the week.

Foul-mouthed attack on young Swedish mother in England
York from above. Photo: Peter Czerwinski

The woman was told to go back to her own country after she was heard speaking Swedish to her children.

Meat-free days soaring in Swedish schools
Meat-free days are up by as much as 80 percent in Swedish schools. Photo: Lunds Universitet/TT

The number of Swedish schools ditching meat has grown significantly according to a study of municipal environmental credentials by a sustainability magazine.

Why these recalled Ikea drawers ‘can result in death’
Ikea demonstrates the potential danger at a news conference in Washington. Photo: Carolyn Kaster/AP/TT

Swedish furniture giant Ikea said on Tuesday that 35 million chests and dresser units recalled in North America can 'result in death or injuries to children' if not properly anchored.

Sponsored Article
Why Swiss hospitality graduates are in demand
National
Is this Swede the new Vincent van Gogh?
Sponsored Article
5 reasons you should try dating with The Inner Circle
Politics
Citizenship applications up 500% for Brits in Sweden
National
The humble Swede who sent England home from Euro 2016
Blog updates

28 June

A message for British expats in Sweden (The Diplomatic Dispatch) »

"The people of the United Kingdom have voted to leave the European Union. As Prime Minister…" READ »

 

10 June

i lördags, på lördag – time phrases for present, past and future (The Swedish Teacher) »

"Hejsan! Swedish time phrases can be difficult to master. It takes a lot of practice to…" READ »

 
 
 
Sponsored Article
How to find student housing in Malmö: 5 tips
Gallery
Property of the week: Torhamn
Sponsored Article
International students in Stockholm partner with Nepal school
International
'A morning of sorrow': Sweden reacts to Brexit vote
International
Sweden opposition cools talk of 'Swexit' poll
International
'Devastated' - Brits in Sweden shocked by Brexit vote
Sponsored Article
Why you should attend an international job fair
Gallery
People-watching: June 22nd
Sponsored Article
Avoid hidden fees when sending money overseas
Private
The Local Voices
'Swedes don't treat me differently because I wear a hijab'
Culture
How do Swedes celebrate Midsummer?
Sponsored Article
Education abroad: How to find an international school
Culture
Coming soon: Sweden’s smelly fermented fish
Sponsored Article
The man behind Sweden's biggest music festival
National
Assange lawyer: Sweden should recognize UN opinion
Private
The Local Voices
Why is this Syrian dentist who hugs like a Swede worried about undies?
Sponsored Article
US expats: Have you met your tax deadlines?
Swedish nationalist 'shot and ate' lion and giraffe
Sponsored Article
Malmö: Home to the best food in Sweden?
Analysis & Opinion
'Sweden's residency revamp is harmful and inhumane'
Sponsored Article
VIDEO: Why Malmö is the world's 6th best city for biking
Photo: The Local
The Local Voices
UNHCR boss: 'It's hard to start your life without your family'
Sponsored Article
5 reasons you should try dating with The Inner Circle
Politics
VIDEO: Brits in Europe say why UK should stay
Photo: Marko Risović
The Local Voices
World Refugee Day: Searching for safety in Europe - in pictures
Sponsored Article
6 simple travel hacks that will make your life easier
National
Is Swedish nationalists’ foreign food ban bananas?
Gallery
Property of the week: Söråker
International
Poll shows huge support for EU in Sweden
The Local Voices
How a Syrian scuba diver mobilized Sweden's biggest asylum centre
Sport
Zlatan: 'If we'd been fighting for real, he'd be in hospital'
3,308
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se