• Sweden's news in English
 

'Thai prince said he loved me in Swedish'

Published: 04 Jul 2014 16:03 GMT+02:00

The 35-year-old made rocketed to online stardom in March 2012.

With a little inspiration from, ahem, The Local, his first video on the 10 Swedish words you won't find in English went viral, clocking almost 500,000 views. 

Two years later, he's a bona fide social media star with a plum job as a radio reporter for Sveriges Radio.

"The first video just exploded and I got so much interest from around the world. In a way I was surprised, as Swedish is a minority language, but it seems like a lot of people want to learn and know more about it," Arvebro told The Local.

Determined not to be a one-hit wonder, he has maintained a prolific output, racking up over 50 videos since his debut covering all sorts of themes such as Eurovision and even Swedish swear words.

Arvebro's style is irreverent, and he has no problem having a laugh at himself. As a student in Australia he struck up a rapport with a Thai prince who was also studying there - and enjoyed a bizarre conversation with the royal in his native tongue.

"The prince leaned over and whispered into my ear, 'Jag älskar dig,' (I love you) and we had a chat in Swedish. Turned out the prince had lived in Sweden for a bit. His handlers looked stunned about the whole thing,"

The Skåne native has generated plenty of fans from around the world, but just like any success story, there are pros and cons.

"A lot of the time I am recognised. One day I was walking down the street and a guy singing in the choir shouted out my name and said he knew my face.

"I get people saying they want to Skype with me to learn Swedish, but I don't have the time for that. A few days after my wedding I got a death threat, but I didn't take it that seriously," he said.

Prior to his YouTube glory he worked as a producer in his own company. He told The Local that he has been making videos since 1998 and was an early advocate of VHS blogging.

The Swede also worked as a teacher in a video production, and his very original take on learning the Swedish language has drawn praise from abroad.

"I've had language teaching experts in the Baltic countries getting in contact saying they really like my approach as I am making learning fun. You are picking things up without even noticing it. For me it is about keeping it entertaining," he said.

He quipped that he hasn't received a call yet from the powers that be at SFI (Swedish for Immigrants), which organizes free lessons for foreigners who wish to learn more than just Abba and fika.

"I got a criticism for my accent as I come from the south. People say I don't speak proper Swedish, but I always maintain that my dialect is closer to most of the languages in Europe so there!" he laughed.

Arvebro added; "In Sweden we have Jantelagen so a lot of people don't like it when you speak up. My videos are certainly an example of speaking out that's for sure."

With a steady stream of followers the 35-year-old said he intends to reach his target of making 100 videos and continue to keep it fresh.

"Right now I am approaching number 60, so I just want to keep being creative and doing things are topical which people want to watch," he said.

As for the best thing about his notoriety?

"If I want to go around the world and travel then I never need a hotel room. I've made lots of friends and contacts as a result of the videos."
 

For more stories about Sweden, join us on Facebook and Twitter

Patrick Reilly (news@thelocal.se)

Your comments about this article

Today's headlines
1,000 jobs to go at Swedish energy giant
Swedish energy giant Vattenfall is to cut 1,000 jobs. Photo: TT

1,000 jobs to go at Swedish energy giant

UPDATED: One thousand workers are set to be let go after Swedish state-owned energy company Vattenfall announced major staff cuts on Tuesday morning, in a bid to curb costs. READ  

Why Americans trust Swedish companies

Why Americans trust Swedish companies

Swedish companies can do almost no wrong - at least in the eyes of Americans - according to a recent survey by The Local, which also reveals that Americans’ love of Sweden extends across many areas. READ  

Sweden's Zlatan set to stay on with Paris side
Zlatan Ibrahimovic at the Camp Nou Stadium in Barcelona last week. Photo: Emilio Morenatti/TT

Sweden's Zlatan set to stay on with Paris side

Sweden's top striker Zlatan Ibrahimovic is set to remain with his French club side Paris Saint-Germain (PSG), the club's owner has announced. READ  

Presented by Saco
'Educated immigrants get stuck in limbo in Sweden'
Photo: Henrik Trygg/imagebank.sweden.se

'Educated immigrants get stuck in limbo in Sweden'

Countless degree holders who move to Sweden struggle to get their credentials recognized and find work. The Local speaks to a Swedish union group trying to change that. READ  

Sweden calls for ‘urgent’ international nuclear ban
Sweden's Foreign Minister Margot Wallström. Photo: TT

Sweden calls for ‘urgent’ international nuclear ban

UPDATED: Foreign Minister Margot Wallström has renewed Swedish calls for a global ban on nuclear weapons as the United Nations begins a major review of the industry. READ  

Opinion
'Sweden is ruled by unelected policy plotters'
The Swedish government and parliament buildings. Photo: Ola Ericson/imagebank.sweden.se

'Sweden is ruled by unelected policy plotters'

Sweden has long been seen as the epitome of a healthy democracy. But in this week's debate article, three researchers argue that an increase in unelected behind-the-scenes operators is threatening accountability in the Swedish political sphere. READ  

Sweden leads health warning for obese mums
Most mums in Sweden are not overweight. Photo: Melker Dahlstrand/Image Bank Sweden

Sweden leads health warning for obese mums

Fitness-consious Sweden has one of the lowest rates of obesity in Europe, but a study of more than 1.2 million children in the Nordic nation has warned that overweight mums are putting their offspring at risk of getting childhood diabetes. READ  

Spotify chief unveils Sweden innovation bash

Spotify chief unveils Sweden innovation bash

Spotify founder Daniel Ek and Avicii's manager Ash Pournouri are set to launch a major new tech and music event to reflect Stockholm's status as a lucrative hive of start-up activity, Billboard reports. READ  

The Local List
The ultimate guide to Sweden's party leaders
The outgoing leader of Sweden's Christian Democrats, Göran Hägglund, with the new leader, Ebba Busch Thor. Photo: Pontus Lundahl/TT

The ultimate guide to Sweden's party leaders

Two are pregnant, four are under 40 and nearly half are women. The Local's beginners' guide to Swedish political leaders reveals who has clung on to power and whose heads have rolled in the months since Sweden's general election in September 2014. READ  

Sweden Democrats boot seven in extremism row
From left, Sweden Democrat youth leaders Gustav Kasselstrand and William Hahne on Monday. Photo: Anders Wiklund/TT

Sweden Democrats boot seven in extremism row

Seven people have been expelled from the Sweden Democrats - including the two heads of the nationalist party's youth wing - in a row over far-right extremism, the party announced on Monday afternoon. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Property of the week: Forshaga
National
Here's how a Swede became the world's boxing champion
National
Swedes bask in early summer sun
Gallery
IN PICTURES: Sweden's Princess Leonore meets Pope Francis
VIDEO: How did these Swedish cops become New York heroes?
Blog updates

24 April

Editor’s blog, April 24th (The Local Sweden) »

"Hi readers, Spring has well and truly arrived, as evidenced by the start of strawberry season. The..." READ »

 

15 April

Gång, timme, tid & dags (The Swedish Teacher) »

"Hej! In this article I will talk about “gång”, “timmar”, “dags” and “tid”, because they all translate..." READ »

 
 
 
Business & Money
Five crucial things you need to know before you move to Sweden
Gallery
People-watching: April 25th
Stockholm School of Economics
Sponsored Article
How the Stockholm School of Economics changes expat lives
National
What's on in Sweden: April 23rd - 30th
Business & Money
Is this Sweden's priciest flat ever?
National
Brits in Sweden face NHS black hole
Swedish Hasbeens
Sponsored Article
Is the world wrong to connect Sweden with sex?
Business & Money
The Swedish regions where you're least likely to stay jobless
Gallery
People-watching: April 22nd
Sport
Sweden's Eriksson joins row over foreign England player quotas
National
MEP says ignoring migrant crisis like 'Sweden's Holocaust appeasement'
Gallery
IN PICTURES: The Swedish mining town that's being moved
National
How much would you pay for first Swedish strawberries of 2015?
Gallery
Property of the week: Kungsholmen, Stockholm
Sponsored Article
Want to study in Sweden? Read why Stockholm is the best choice
Photo: TT
National
Get set for a sunny week in Sweden
Sponsored Article
Does far-north Sweden have to punch above its weight?
National
Refugees in Sweden fear for families lost at sea
National
Syria claims ‘most dangerous’ Isis leaders are Scandinavian
Gallery
People-watching: April 18th
National
Swedish researchers pore over link between coffee and cancer
Features
What you can buy in Sweden for the price of a London shed
National
What's on in Sweden this week
National
Swedes launch first donut into space
Politics
Is Sweden returning to 1990s social democratic welfare politics?
National
Mamma Mia! Abba entertainment venue set to open in Stockholm
Gallery
People-watching: April 15th
National
Why Sweden is top place in the world for expats to raise children
National
Swedish 'submarine' was civilian boat
National
Why has a US town got pulled into a Swedish spelling row?
Gallery
Property of the week: Hovås, Gothenburg
National
What does Zlatan think of his ban?
National
Swedish teenagers help rebuild Breivik massacre island
National
Would you live in a steel box?
National
How an act of kindness by one Syrian immigrant went viral
Gallery
People-watching: April 8th
National
Swedish bids for Billboard fame
National
Swedish monkeys denied Saudi visas
National
Sunny spring weather predicted
Sponsored Article
'Impossible' to run Skanska without Bromma Airport
National
Half of Swedes want begging ban
Gallery
Property of the week: Gotland
National
Why are expats less likely to settle down with Swedes?
Sponsored Article
'Sweden must embrace openness and diversity'
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,330
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
?>