• Sweden's news in English
 

'Thai prince said he loved me in Swedish'

Published: 04 Jul 2014 16:03 GMT+02:00

The 35-year-old made rocketed to online stardom in March 2012.

With a little inspiration from, ahem, The Local, his first video on the 10 Swedish words you won't find in English went viral, clocking almost 500,000 views. 

Two years later, he's a bona fide social media star with a plum job as a radio reporter for Sveriges Radio.

"The first video just exploded and I got so much interest from around the world. In a way I was surprised, as Swedish is a minority language, but it seems like a lot of people want to learn and know more about it," Arvebro told The Local.

Determined not to be a one-hit wonder, he has maintained a prolific output, racking up over 50 videos since his debut covering all sorts of themes such as Eurovision and even Swedish swear words.

Arvebro's style is irreverent, and he has no problem having a laugh at himself. As a student in Australia he struck up a rapport with a Thai prince who was also studying there - and enjoyed a bizarre conversation with the royal in his native tongue.

"The prince leaned over and whispered into my ear, 'Jag älskar dig,' (I love you) and we had a chat in Swedish. Turned out the prince had lived in Sweden for a bit. His handlers looked stunned about the whole thing,"

The Skåne native has generated plenty of fans from around the world, but just like any success story, there are pros and cons.

"A lot of the time I am recognised. One day I was walking down the street and a guy singing in the choir shouted out my name and said he knew my face.

"I get people saying they want to Skype with me to learn Swedish, but I don't have the time for that. A few days after my wedding I got a death threat, but I didn't take it that seriously," he said.

Prior to his YouTube glory he worked as a producer in his own company. He told The Local that he has been making videos since 1998 and was an early advocate of VHS blogging.

The Swede also worked as a teacher in a video production, and his very original take on learning the Swedish language has drawn praise from abroad.

"I've had language teaching experts in the Baltic countries getting in contact saying they really like my approach as I am making learning fun. You are picking things up without even noticing it. For me it is about keeping it entertaining," he said.

He quipped that he hasn't received a call yet from the powers that be at SFI (Swedish for Immigrants), which organizes free lessons for foreigners who wish to learn more than just Abba and fika.

"I got a criticism for my accent as I come from the south. People say I don't speak proper Swedish, but I always maintain that my dialect is closer to most of the languages in Europe so there!" he laughed.

Arvebro added; "In Sweden we have Jantelagen so a lot of people don't like it when you speak up. My videos are certainly an example of speaking out that's for sure."

With a steady stream of followers the 35-year-old said he intends to reach his target of making 100 videos and continue to keep it fresh.

"Right now I am approaching number 60, so I just want to keep being creative and doing things are topical which people want to watch," he said.

As for the best thing about his notoriety?

"If I want to go around the world and travel then I never need a hotel room. I've made lots of friends and contacts as a result of the videos."
 

For more stories about Sweden, join us on Facebook and Twitter

Patrick Reilly (news@thelocal.se)

Your comments about this article

Today's headlines
Copenhagen shootings
Sweden artist talk halted after terror shootings
Swedish artist Lars Vilks. Photo: TT

Sweden artist talk halted after terror shootings

A planned lecture at Sweden's Karlstad University by the controversial Swedish cartoonist Lars Vilks, the presumed target of the terror attack at a cultural event in Copenhagen earlier this month, has been scrapped by organisers. READ  

Surprise growth spurt for Sweden's economy
Sweden's economy is growing faster than expected. Photo: TT

Surprise growth spurt for Sweden's economy

Sweden's economy grew more than expected at the end of last year, with GDP rising by 1.1 percent between the third and fourth quarter, according to new figures from Statistics Sweden. READ  

Swedes to form 'ring of peace' at synagogue
A ring of peace around a synagogue in Oslo. Photo: Håkon Mosvold Larsen/NTB scanpix/TT

Swedes to form 'ring of peace' at synagogue

Hundreds of young Swedes are set to form a 'ring of peace' around a synagogue in Stockholm on Friday afternoon, in a show of solidarity two weeks after Jews were among those targeted in a pair of deadly shootings in Copenhagen. READ  

War criminals could go unpunished in Sweden
Tora Holst, head of the International Public Prosecution Office in Stockholm. Photo: Marc Femenia/SCANPIX

War criminals could go unpunished in Sweden

War criminals could walk free in Sweden because there are too few police officers to investigate the suspected offences, prosecutors have warned. READ  

Swedes' coffee passion could cut nerve disease
Swedes are among Europe's biggest coffee drinkers. Photo: Helena Wahlman/Image Bank Sweden

Swedes' coffee passion could cut nerve disease

Few people drink more coffee than the Swedes and now research funded by the Swedish Medical Council has suggested that those who have four to six cups a day may be less likely to get multiple sclerosis (MS). READ  

The Local Recipes
How to make a Swedish 'pyttipanna' fry-up
Pyttipanna with pickled beetroot and a fried egg. Photo: John Duxbury

How to make a Swedish 'pyttipanna' fry-up

Famous Swedish meal 'pyttipanna' has seen a revamp in recent years. This traditional comfort food used to be a way of using up leftovers, but is nowadays often spotted in trendy restaurants. Food writer John Duxbury shares his recipe with The Local. READ  

Dead Ski World Cup man was on geocaching trip
Police close to where the body was found on Tuesday. Photo: TT

Dead Ski World Cup man was on geocaching trip

A man who was found dead in the town currently hosting the Ski World Cup on Tuesday had been geocaching, a kind of scavenger hunt done using GPS, police believe. READ  

Five years in Swedish jail for Syrian 'torture' man
Free Syrian Army fighters in a separate incident in Raqqa in 2012. Photo: TT

Five years in Swedish jail for Syrian 'torture' man

UPDATED: A 28-year-old Syrian man living in Sweden has been sentenced to five years in jail for violence in Syria in 2012. The former Free Syrian Army fighter is one of just three people convicted in the Nordic nation over the past decade for crimes carried out abroad. READ  

Should Swedish second hand shops pay VAT?
Vintage and charity stores are all the rage in Sweden. Photo: Tuukka Ervasti/Image Bank Sweden

Should Swedish second hand shops pay VAT?

Sweden's second hand store scene is booming but a long-running row over whether charity shops should pay tax on sales (VAT) is yet to be sewn up. On Thursday the EU said it wouldn't take action against Sweden if it decided all not-for-profit firms could be exempt, but the Swedish government and tax agency weren't yet in agreement. READ  

Accelerated for Ice Music
Dylan guitarist to take Ice Music stage in Sweden
Charlie Sexton (l) and Phoebe Hunt (r) look on as Ice Music co-founder Tim Linhart examines an ice violin. Photo: Luleåfotograferna

Dylan guitarist to take Ice Music stage in Sweden

Bob Dylan guitarist Charlie Sexton and other Texas musicians are in a race against the clock to get acquainted with "magical" ice instruments just days before performing on the Ice Music stage in Luleå in northern Sweden. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
IN PICTURES: Super cute sloth twins charm visitors to Swedish zoo
Lifestyle
Meet Sweden's first woman chef to win a Michelin star
Lifestyle
What's on in Sweden: February 26th - March 5th
Accelerated
What is Bob Dylan's guitarist doing in northern Sweden?
Features
How well do you know Sweden's top celebrity couples?
Blog updates

20 February

Editor’s blog, February 20th (The Local Sweden) »

"Two deadly shootings over the border in Copenhagen – including one presumed to be aimed at..." READ »

 

18 February

The mysterious -s, part 2 (The Swedish Teacher) »

"-s expressing “each other” (reciprocal verbs) You have most likely used this form of the verbs..." READ »

 
 
 
Business & Money
Are company boards 'too white' in Sweden?
Gallery
People-watching: February 25th
Technology
Sweden is dubbed second most 'digital' nation in European Union
National
Why more Swedes want a sex change
Sponsored Article
Ten tips for succeeding as a start-up in Sweden
National
The return of Sweden's Ace of Base
National
Why has Julian Assange's case been going on for so long?
National
'21' or 'IS'? Swedish police confuse birthday with Islamist extremism
National
Spring has sprung in Sweden
Gallery
Property of the week: Ängelholm
National
How to never miss your favourite weekly features on The Local
Business & Money
Ten Swedish start-ups you haven't heard of (yet)
National
Is Sweden home to the world's oldest living cat?
Gallery
IN PICTURES: The life and career of Fredrik Reinfeldt
Gallery
IN PICTURES: Princess Estelle through the years
National
Why are Swedish Jews worried?
Sponsored Article
Tourist or lifer: what sort of expat are you?
Gallery
People-watching: February 19th-22nd
National
'Racist' bird names banned in Sweden
Lifestyle
What's on in Sweden this week
National
Nobel prize to go under hammer
National
Swede named 'Fanny' banned from getting UK loyalty card
National
Spotlight on the Swedes that could be funding Islamists
Sponsored Article
Are you an American expat? How to face FATCA
Gallery
People-watching: February 18th
National
Is a chocolate crime wave sweeping across Sweden?
National
What we know about the Copenhagen shootings suspect
National
Danish Ambassador: 'We'll live our lives the way we always have'
National
What does this '90s pop act have to do with a former minister?
Lifestyle
How to embrace Sweden's creamy semla bun tradition
National
Did this Swedish hotel really refuse a gay couple?
National
Why are so many escalators down on Stockholm's Metro?
Gallery
Property of the week: Kungsbacka
National
Can Zlatan's tattoo stunt help end world hunger?
Gallery
People-watching: February 14th
Lars Vilks
National
Who exactly is controversial Swedish cartoonist Lars Vilks?
Lifestyle
VIDEO: How to tackle Sweden's bizarre mating rituals
Sponsored Article
'Immigration is critical' for Stockholm’s future
Lifestyle
How to make traditional Swedish blackberry pie
National
What the weak krona means for expats and visitors to Sweden
National
What's in a Swedish meatball?
National
Spotlight on 32 Swedish Isis fighters killed in Syria and Iraq
Sponsored Article
Stockholm job fair helps immigrant entrepreneurs
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

986
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
Counselling and Psychotherapy in English
Sometimes living in another culture can cause stress, confusion and feelings of sadness and loneliness. Talking to a professional psychotherapist/counsellor might help you. I am a UKCP Reg. psychotherapist. My practice is in Södermalm, Stockholm.
Contact me to discuss your options