• Sweden's news in English
 

'Thai prince said he loved me in Swedish'

Published: 04 Jul 2014 16:03 GMT+02:00

The 35-year-old made rocketed to online stardom in March 2012.

With a little inspiration from, ahem, The Local, his first video on the 10 Swedish words you won't find in English went viral, clocking almost 500,000 views. 

Two years later, he's a bona fide social media star with a plum job as a radio reporter for Sveriges Radio.

"The first video just exploded and I got so much interest from around the world. In a way I was surprised, as Swedish is a minority language, but it seems like a lot of people want to learn and know more about it," Arvebro told The Local.

Determined not to be a one-hit wonder, he has maintained a prolific output, racking up over 50 videos since his debut covering all sorts of themes such as Eurovision and even Swedish swear words.

Arvebro's style is irreverent, and he has no problem having a laugh at himself. As a student in Australia he struck up a rapport with a Thai prince who was also studying there - and enjoyed a bizarre conversation with the royal in his native tongue.

"The prince leaned over and whispered into my ear, 'Jag älskar dig,' (I love you) and we had a chat in Swedish. Turned out the prince had lived in Sweden for a bit. His handlers looked stunned about the whole thing,"

The Skåne native has generated plenty of fans from around the world, but just like any success story, there are pros and cons.

"A lot of the time I am recognised. One day I was walking down the street and a guy singing in the choir shouted out my name and said he knew my face.

"I get people saying they want to Skype with me to learn Swedish, but I don't have the time for that. A few days after my wedding I got a death threat, but I didn't take it that seriously," he said.

Prior to his YouTube glory he worked as a producer in his own company. He told The Local that he has been making videos since 1998 and was an early advocate of VHS blogging.

The Swede also worked as a teacher in a video production, and his very original take on learning the Swedish language has drawn praise from abroad.

"I've had language teaching experts in the Baltic countries getting in contact saying they really like my approach as I am making learning fun. You are picking things up without even noticing it. For me it is about keeping it entertaining," he said.

He quipped that he hasn't received a call yet from the powers that be at SFI (Swedish for Immigrants), which organizes free lessons for foreigners who wish to learn more than just Abba and fika.

"I got a criticism for my accent as I come from the south. People say I don't speak proper Swedish, but I always maintain that my dialect is closer to most of the languages in Europe so there!" he laughed.

Arvebro added; "In Sweden we have Jantelagen so a lot of people don't like it when you speak up. My videos are certainly an example of speaking out that's for sure."

With a steady stream of followers the 35-year-old said he intends to reach his target of making 100 videos and continue to keep it fresh.

"Right now I am approaching number 60, so I just want to keep being creative and doing things are topical which people want to watch," he said.

As for the best thing about his notoriety?

"If I want to go around the world and travel then I never need a hotel room. I've made lots of friends and contacts as a result of the videos."
 

For more stories about Sweden, join us on Facebook and Twitter

Patrick Reilly (news@thelocal.se)

Your comments about this article

Today's headlines
Roma denied sleep complain of 'torture'
The banner erected by the Roma at Sorgenfri Folketshus. Photo: Solidarity with EU migrants

Roma denied sleep complain of 'torture'

A group of Roma immigrants have complained of “torture” and “terrorism” after security guards at a Malmö night café for homeless people refused to let them sleep on the premises. READ  

Israel 'not happy' at Abbas invite to Sweden
US Secretary of State meets Palestinian President Mahmoud Abbas in Amman, Jordan, in November 2014. Photo: Nicholas Kamm/TT

Israel 'not happy' at Abbas invite to Sweden

Israel’s ambassador has sharply criticised Sweden for inviting President Mahmoud Abbas to Stockholm next month, citing it as further evidence of the “energetic pro-Palestinian line” the country’s government has taken since coming to power after September's election. READ  

Beggars 'objectified' at Malmö exhibition
Roma migrants who have swapped the streets for an art gallery. Photo: Albin Balthasar

Beggars 'objectified' at Malmö exhibition

Two Roma beggars have been paid to take part in a controversial art installation that has seen them sitting and standing in silence with a paper cup in front of them in a Malmö art gallery. READ  

More open borders for Swedish nationals
An SAS plane taking off from Sweden. Photo: TT

More open borders for Swedish nationals

From this summer, Swedes may be be able to leave their passports at home when travelling to the UK and other non-Schengen countries within the EU. READ  

Thick snow set to cause further travel chaos
A sign warns about falling snow and ice in Stockholm. Photo: TT

Thick snow set to cause further travel chaos

UPDATED: Heavy snowfall has caused major traffic problems in parts of western and southern Sweden, with further bad weather set to sweep across the country this weekend. READ  

Presented by Verksamt.se
'Immigration is critical' for Stockholm’s future
The city of Stockholm. Photo: Björn Olin/Folio/imagebank.sweden.se

'Immigration is critical' for Stockholm’s future

Stockholm’s business community gathered on Friday to discuss the future of the city’s labour market. While housing and education were mentioned, it was another theme that reigned supreme. READ  

Jay-Z seeks Swedish music service takeover
Rapper Jay-Z at an NBA basketball game in Los Angeles on January 16th 2015. Photo: TT

Jay-Z seeks Swedish music service takeover

Project Panther, an enterprise linked to American hip hop artist Shawn Carter - better known as Jay-Z- is expected to take over Scandinavian-based digital music firm Aspiro, one of Spotify's biggest rivals. READ  

Spotify mute about fresh funding rumours
Spotify is the world's largest online music streaming service. Photo: TT

Spotify mute about fresh funding rumours

Swedish music streaming giant Spotify has declined to comment on reports that it is raising new funds that could delay a public listing. READ  

Swedish troops join Somali pirate mission
A Somali pirate near Hobyo, Somalia in 2012. Photo: TT

Swedish troops join Somali pirate mission

Around 70 Swedish soldiers are heading to east Africa as part of EU efforts to prevent attacks from Somali pirates. READ  

Housing queue now '20 years' in parts of capital
Apartments in Stockholm. Photo: TT

Housing queue now '20 years' in parts of capital

The queue for housing in Stockholm lengthened dramatically 2014, with many "insecure" residents signing up because of fears the shortage of accommodation in the capital could get worse. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
What’s on in Sweden this week
Sponsored Article
Stockholm job fair helps immigrant entrepreneurs
Gallery
IN PICTURES: European Figure Skating Championships in Stockholm
National
The return of the Girl with the Dragon Tattoo
Lifestyle
Top five trends from Stockholm Fashion Week
Blog updates

30 January

Editor’s blog, January 30th (The Local Sweden) »

"Greetings from Sweden where much of the country is heading for what could be the coldest..." READ »

 

26 January

The mysterious -s, part 1 (The Swedish Teacher) »

"Hej! How is your Swedish coming along? A while ago I read on a forum on The..." READ »

 
 
 
Gallery
People-watching: January 28th
Business & Money
FATCA: 'The age of financial privacy is over'
National
Does Sweden help returning Isis fighters more than Swedish veterans?
Gallery
IN PICTURES: January snow snaps
Society
Is Sweden's healthcare system a national embarassment?
Gallery
Property of the week: Skanör, Vellinge
Lifestyle
'Life as a Swedish candy-maker is sweet'
National
Why Sweden's Left party wants a European 'Red Spring'
Gallery
IN PICTURES: Sweden's hottest new fashion designers for 2015
Gallery
IN PICTURES: Who travels on Stockholm's different subway lines?
Lifestyle
Why this Swedish baby is a US hit
Lifestyle
'Limousine' snowplough for sale
People-watching: January 24th - 25th
Gallery
People-watching: January 24th - 25th
Society
Meet the 'beggars' buttoning up immigration critics
Gallery
IN PICTURES: Princess Madeleine through the years
Features
Learn Sweden's bizarre dating lingo
People-watching: January 21st - 22nd
Gallery
People-watching: January 21st - 22nd
Society
Why Sweden's viral 'genital' video is getting an English remake
National
Why does Sweden's Luleå have a giant ice beaver?
Gallery
IN PICTURES: Who are Sweden's richest one percent?
Business & Money
How a classic Swedish snack got a revamp for 'busy' Stockholmers
Lifestyle
The Local's top Swedish acts for 2015
Gallery
IN PICTURES: Sweden's Årets Bild photography prize winners
Business & Money
'I met my Swedish man in Tokyo's first Ikea store'
Gallery
Property of the week: A cozy apartment in Bromma, Stockholm
Gallery
People-watching: January 17th - 18th
Lifestyle
How to make Swedish gravad lax
Lifestyle
Four hot Swedish home design trends
National
How The Local's video on a strange Swedish sound went viral
Gallery
People-watching: January 14th
National
The Local's guide to Europe in statistics - from Spain to Sweden
Politics
Paris attacks: Knock-on effects in Sweden and across Europe
National
Swedish Muslims react to new Charlie Hebdo magazine
National
The Local talks to Sweden's Home Affairs Minister about Paris attacks
Business & Money
Will Spotify launch on stock market after users rocket?
Accelerated
Texans and Swedes to play ice instruments
Gallery
Property of the week: An 18th century mansion in Stockholm
Business & Money
'Snowboarding drew me to work in chilly Sweden'
National
Are Sweden's royals moving to London?
Sponsored Article
Everything you need to know about moving to Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

1,092
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
Counselling and Psychotherapy in English
Sometimes living in another culture can cause stress, confusion and feelings of sadness and loneliness. Talking to a professional psychotherapist/counsellor might help you. I am a UKCP Reg. psychotherapist. My practice is in Södermalm, Stockholm.
Contact me to discuss your options