• Sweden's news in English
 
app_header_v3

Swedish YouTube celebs find worldwide audience

TT/The Local/pvs · 21 Jul 2014, 09:23

Published: 21 Jul 2014 09:23 GMT+02:00

YouTube is more than just cute cats and some Swedes have managed to establish their own channels with massive worldwide audiences.
 
"The dream is to be able to work full time on my video blog," said 20-year-old Clara Henry.
 
With names such Pewdiepie, Misslissibell or KeyYo, some Swedes are taking the video genre by storm. 
 
Clara Henry is one of the brightest shining Swedish stars on the Youtube night sky. 
 
Her career as a video blogger started out as a hobby. 
 
"Initially I had just a blog where I put out videos. My plan was never that it would be big. But then I put up a video in December 2011, which became huge in just one week. Then I realized that I might be good at this, and so I continued," she said.
 
Today, her YouTube channel has some 235,000 subscribers and 22 million views. 
 
"It's pretty cool - given that I only speak Swedish," she says. 
 
Just like most YouTube stars Clara Henry makes everything by herself: films, clips and scripts. The only thing she gets help with is advertising. 
 
Despite viewing figures that most Swedish television programmes can only dream of, the financial rewards are however not yet sufficient to make a living. 
 
The online attention has however led to programme presenter jobs for SVT and Kanal 5, which are better paid. 
 
Despite being in demand for other jobs Henry has however no plans to shut down her video blog.
 
"It would not be so clever to leave YouTube where I have my band of followers," she said.
 
 
Swedish company United Screens is working to help the Scandinavian video bloggers to make money and now represents some hundred artists. 
 
Three of them can make a living from their channels, according to programme director Malte Andreasson. 
 
Story continues below…
"The market is still quite immature. But there is huge interest from advertisers. Ask me in a year and I think there will be much more."
 
United Screens' most successful video blogs are about music, cooking, cars - and games. 
 
A look at the top ten lists reveals that gaming channels clearly attract the biggest audience. And here is Sweden there is one real YouTube gaming superstar. 
 
With over 28 million subscribers Felix Kjellberg, aka Pewdiepie, is the biggest on YouTube in the world. Last year, his company made just over 23 million kronor ($3.36 million) in profits. 
 
Smaller, niched subjects also generate a large following.
 
"We have a whole channel just about pregnancy. In the traditional media, it would be a bit of a specialized publication, but here it is pretty big business," said Malte Andreasson.

For more news from Sweden, join us on Facebook and Twitter.

TT/The Local/pvs (news@thelocal.se)

Your comments about this article

Today's headlines
Statoil woos women to petrol pumps with new name
A Statoil station in Enköping. Photo: Fredrik Strandberg/TT

A Statoil petrol station in Stockholm today becomes the first in Europe to get a makeover.

Half of Swedes support law banning begging
A man begs for money on Hamngatan in central Stockholm. Photo: Fredrik Sandberg/TT

Only one political party in Sweden wants a ban on begging, but half the population shares their view, a new survey shows.

Presented by Stockholm University
Why Stockholm attracts so many successful researchers
Photo: Stockholm University

Thousands of outstanding researchers from across the globe have chosen to make Stockholm University their home and hub. What is it that attracts them? We asked.

Stockholm taxi drivers 'help clients find prostitutes'
A Taxi Stockholm car driving in the capital. Photo: Tomas Oneborg/SvD/TT

Drivers from Stockholm’s biggest taxi firm are suspected of helping fuel the sex trade despite the purchase of sex being illegal in Sweden.

Eurovision 2016
Eurovision set for US as gay channel announces live show
Eurovision flags flying in Stockholm this week. Photo: Anders Wiklund/TT

Now you can watch Eurovision in the US too.

'Isis' kids get taken into care in central Sweden
File picture of children in the middle east. Photo: AP /Manu Brabo

Three siblings authorities feared could be forced to go abroad to get married or fight alongside extremists have been taken into care in central Sweden.

Opinion
'Swedes, please give your sperm a purpose'
File picture of an embryo. Photo: Richard Drew/AP

Swedish men should stop jerking off in public places and start donating sperm to help single women have babies, argues Stockholm-based writer Matilda Karlsson.

Eurovision 2016
Palestine envoy angry at 'insulting' flag ban
The Palestinian flag (left) was included on the same banned list as that of Islamic State (right)

The Palestinian Ambassador to Sweden has waded into the row over a Eurovision ban on the Palestinian flag calling it "insulting" and "a big mistake".

US election
Miss Sweden hits back at Obama Trump gibe
Former Miss World Camilla Hansson and Donald Trump. Photo: Camillahansson.org and Michael Vadon/Flickr

US presidential hopeful Donald Trump is "a likeable person" with “good leadership skills", according to a Swedish beauty pageant winner.

Say 'hej hej hej' to some Swedish sunshine
Stockholmers enjoying a previous spring heatwave in 2014. Photo: Jessica Gow/TT

UPDATED: Temperatures are set to top 20C in parts of Sweden this week.

Sponsored Article
The Inner Circle: Stockholm's secret dating scene
Features
How to be a cool Swede during a hot summer
Sponsored Article
Eat, learn, live: unforgettable holidays in France
Gallery
People-watching: April 29th - May 1st
Analysis & Opinion
Why Sweden's fretting about Brexit
Blog updates

29 April

Editor’s blog, April 29th (The Local Sweden) »

"Hello readers, Relations between Sweden and Russia went from slightly strained to full-on James Bond this…" READ »

 

18 April

A day as a guard (The Diplomatic Dispatch) »

"Life as an Ambassador. Driven around in the Jaguar. Visits all planned so you go straight…" READ »

 
 
 
Sponsored Article
Kista: The best office space in Sweden?
National
INTERVIEW: Swedish police officer 'beat me up and used racial slurs'
Sponsored Article
'Swedes must realize only soft power can defeat radicalism'
Gallery
People-watching: April 27th
National
Öresund bridge border checks net record number of drink drivers
National
Swedes bid farewell to iconic Volvo
Sponsored Article
How to launch your international career
Gallery
Property of the week: Enköping
Sponsored Article
Becoming an expat: where to start
Gallery
People-watching: April 22nd-24th
Politics
Could Brits in Europe stop Brexit?
Sponsored Article
Why international researchers love to call Malmö home
National
The first official picture of Sweden's new royal Prince Alexander
Sponsored Article
How Stockholm startups help new employees feel at home
National
Sweden's Sami reindeer still live in the shadow of Chernobyl
Finest
Gallery
People-watching: April 20th
Sponsored Article
‘Life in Stockholm’s suburbs is better than people realize’
National
Why was a Nazi flag hoisted in a Swedish town on Hitler's birthday?
Sponsored Article
'I may work at a Swedish company, but we’re global'
National
How did Sweden's deputy PM get in trouble over New York comments?
Sponsored Article
'A sustainable Sweden must embrace diversity'
Finest
Gallery
People-watching: April 16th-17th
Sponsored Article
What's the best way for expats to transfer money abroad?
Culture
Sweden finally axes historic dancing ban
Sponsored Article
Sigtunaskolan: 'The best of what Sweden has to offer'
International
Have you phoned Sweden yet?
Sponsored Article
'I may work at a Swedish company, but we’re global'
Finest
Gallery
People-watching: April 13th
Sponsored Article
The Inner Circle: Stockholm's secret dating scene
National
Is booze going up in Sweden?
National
How Sweden's fake 'smombie' traffic sign is being used for real
Culture
Sweden's Tarzan drops trousers
Finest
Gallery
People-watching: April 9th-10th
3,275
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se