• Sweden's news in English
 
app_header_v3
Swedes predict death of smartphone in five years
A couple using a smartphone in Sweden. Photo: Per Pixel Petterson/Image Bank Sweden

Swedes predict death of smartphone in five years

TT/The Local · 8 Dec 2015, 13:53

Published: 08 Dec 2015 10:53 GMT+01:00
Updated: 08 Dec 2015 13:53 GMT+01:00

Reading this on your mobile? Chances are that you'll soon be swapping your mini screen for an artificial electronic assistant, according to new research carried out by researchers working for Stockholm-based tech conglomerate Ericsson.
 
The company's ConsumerLab quizzed more than 100,000 customers in tech-savvy Sweden as well as 39 other countries about their opinions and technological desires for the future and says its research statistically represents the views of 1.1 billion people worldwide.
 
It found that half of smartphone users think that mobile technology will be a thing of the past within the next five years, as the growth of artificial intelligence starts enabling interaction with objects without the need for a phone or tablet. 
 
"A smartphone in the hand, it's really not that practical. For example, not when one is driving a car or cooking. And there are many situations where display screens are not so good. Therefore, one on two think that smartphones will belong to the past within five years," said Rebecka Cedering Ångström from Ericsson ConsumerLab.
 

Swedes are among the world's most tech-savvy citizens. Photo: Helena Wahlman/Image Bank Sweden
 
According to Ångström, artificial assistants could instead help consumers to multitask, as well as working as teachers, financial advisors and even doctors.
 
"Things just go so fast now from the idea to the mass market. We have not studied the technology, this is just what consumers think," she added.
 
Meanwhile she predicts that evolving technologies could also allow customers to enhance their leisure time.
 
"Just imagine watching football and being able to choose from where you want to see the game from different places in the stands, or perhaps even from the pitch. Shopping is also an area where you could [virtually] try on shoes and see how they fit on your own feet," said Ångström.
 
The research also suggests that customers are becoming less likely to ditch companies if they are disappointed with the service they receive, and more likely to use social networks to seek change.
 
"Previously it has been the case that when consumers are not happy they vote with their feet. But now 32 percent think that the best way to get a company to transform itself is by posting on the company's social media channels," said Ångström.
 
In a separate statement, Michael Björn, Head of Research, Ericsson ConsumerLab, added: "Some of these trends may seem futuristic. But consumer interest in new interaction paradigms such as AI and virtual reality (VR), as well as in embedding the internet in the walls of homes or even in our bodies, is quite strong. This means we could soon see new consumer product categories appearing – and whole industries transforming – to accommodate this development."
 
Ericsson is a Swedish multinational company providing technology and communication services. It has its headquarters in Stockholm and employs more than 110,000 staff worldwide.
 

Ericsson's Stockholm office. Photo: Jessica Gow/TT
 
Here are the firm's 10 hot consumer trends for 2016 and beyond:
 
The Lifestyle Network Effect
 
Four out of five people now experience an effect where the benefits gained from online services increases as more people use them. Globally, one in three consumers already participates in various forms of the sharing economy.
 
Streaming Natives
 
Teenagers watch more YouTube video content daily than other age groups. Forty-six percent of 16-19 year-olds spend an hour or more on YouTube every day.
 
AI Ends The Screen Age
 
Artificial intelligence will enable interaction with objects without the need for a smartphone screen. One in two smartphone users think smartphones will be a thing of the past within the next five years.
 
Virtual Gets Real
 
Consumers want virtual technology for everyday activities such as watching sports and making video calls. Forty-four percent even want to print their own food.
 
Sensing Homes
 
Fifty-five percent of smartphone owners believe bricks used to build homes could include sensors that monitor mold, leakage and electricity issues within the next five years. As a result, the concept of smart homes may need to be rethought from the ground up.
 
Smart Commuters
 
Story continues below…
Commuters want to use their time meaningfully and not feel like passive objects in transit. Eighty-six percent would use personalized commuting services if they were available.
 
Emergency Chat
 
Social networks may become the preferred way to contact emergency services. Six out of 10 consumers are also interested in a disaster information app.
 
Internables
 
Internal sensors that measure well-being in our bodies may become the new wearables. Eight out of 10 consumers would like to use technology to enhance sensory perceptions and cognitive abilities such as vision, memory and hearing.
 
Everything Gets Hacked
 
Most smartphone users believe hacking and viruses will continue to be an issue. As a positive side-effect, one in five say they have greater trust in an organization that was hacked but then solved the problem.
 
Netizen Journalists
 
Consumers share more information than ever and believe it increases their influence on society. More than a third believe blowing the whistle on a corrupt company online has greater impact than going to the police.

For more news from Sweden, join us on Facebook and Twitter.

TT/The Local (news@thelocal.se)

Today's headlines
Brexit vote
Sweden wants UK to move quickly towards exit
Prime Minister Stefan Löfven after Monday's meeting. Photo: Johanna Johansson/TT

"We can’t have the EU in limbo for too long," said the Prime Minister.

Brexit vote
UK can't cherry-pick EU rules, says Sweden
Finance Minister Magdalena Andersson following the meeting on Monday. Photo: Anders Wiklund/TT

Finance Minister Magdalena Andersson commented on the consequences of Brexit after a meeting with Swedish businesses on Monday.

Why this Swedish canal was filled with dead rats
Removing dead rats from a canal: not the easiest summer job. Photo: Johan Nilsson/TT

Over 140 dead rats were removed from Malmö's canals on Monday.

Is this Swede the new Vincent van Gogh?
Ivar Arpi (left). Photo: Tomlin Studio

He's winning a worldwide competition to find the person who most resembles the Dutch master.

Brexit vote
Swedish stock market plummets in Brexit aftermath
The Stockholm Stock Exchange felt the full force of Brexit on Monday morning. Photo: Tomas Oneborg/SvD/TT

Monday is the first day of trading in Sweden since Britain voted to leave the European Union, and negative effects are already being felt, with stocks down by almost five percent at lunchtime.

Brexit: Sweden’s leaders meet for talks about 'our friend'
Ebba Busch Thor outside the PM's office before Monday morning's talks. Photo: Christine Olsson/TT

“The UK is our friend and we have to respect the decision.”

Brexit vote
Poll: Sweden still wants to stay in EU after Brexit vote
Most Swedes polled don't want a referendum on EU membership. Photo: Henrik Montgomery/TT

A post-Brexit poll shows that the majority of Swedes would still vote to stay in the EU.

My Swedish Career
'I was only supposed to stay in Sweden for a few months'
Dan Paech, the founder of Run With Me Stockholm. Photo: Private

Meet Dan Paech, 31, the Australian who found his entrepreneurial path in Stockholm.

Sweden murder probe after refugee centre death
One person had been detained and other potential witnesses were being questioned. Photo: TT

Swedish police on Sunday launched a murder investigation after a young woman was found dead at a shelter housing asylum-seekers.

Sweden trials electrified highway for trucks
The truck draws power as it moves at speeds of up to 90km/h (56mph) while putting out no emissions. Photo: Scania AB

The Swedish truck firm Scania, in partnership with German engineering company, Siemens, is developing the world’s first “eHighway”, a four kilometre stretch of highway north of Stockholm.

Sponsored Article
5 reasons you should try dating with The Inner Circle
International
'A morning of sorrow': Sweden reacts to Brexit vote
Sponsored Article
How to find student housing in Malmö: 5 tips
International
Sweden opposition cools talk of 'Swexit' poll
International
'Devastated' - Brits in Sweden shocked by Brexit vote
Blog updates

17 June

Queen’s Birthday Stockholm 2016: 9th June. 90th Birthday. 900 Guests! (The Diplomatic Dispatch) »

"What do you do when you read that the Queen’s 90th Birthday in London will be…" READ »

 

10 June

i lördags, på lördag – time phrases for present, past and future (The Swedish Teacher) »

"Hejsan! Swedish time phrases can be difficult to master. It takes a lot of practice to…" READ »

 
 
 
Sponsored Article
Stockholm school celebrates Nepal Project success
Gallery
People-watching: June 22nd
Sponsored Article
Why you should attend an international job fair
Private
The Local Voices
'Swedes don't treat me differently because I wear a hijab'
Culture
How do Swedes celebrate Midsummer?
Culture
Coming soon: Sweden’s smelly fermented fish
Sponsored Article
Avoid hidden fees when sending money overseas
National
Assange lawyer: Sweden should recognize UN opinion
Private
The Local Voices
Why is this Syrian dentist who hugs like a Swede worried about undies?
Swedish nationalist 'shot and ate' lion and giraffe
Sponsored Article
Education abroad: How to find an international school
Analysis & Opinion
'Sweden's residency revamp is harmful and inhumane'
Sponsored Article
The man behind Sweden's biggest music festival
Photo: The Local
The Local Voices
UNHCR boss: 'It's hard to start your life without your family'
Politics
VIDEO: Brits in Europe say why UK should stay
Sponsored Article
US expats: Have you met your tax deadlines?
Photo: Marko Risović
The Local Voices
World Refugee Day: Searching for safety in Europe - in pictures
Sponsored Article
Malmö: Home to the best food in Sweden?
National
Is Swedish nationalists’ foreign food ban bananas?
Sponsored Article
VIDEO: Why Malmö is the world's 6th best city for biking
Gallery
Property of the week: Söråker
Sponsored Article
5 reasons you should try dating with The Inner Circle
International
Poll shows huge support for EU in Sweden
The Local Voices
How a Syrian scuba diver mobilized Sweden's biggest asylum centre
Sponsored Article
6 simple travel hacks that will make your life easier
Sport
Zlatan: 'If we'd been fighting for real, he'd be in hospital'
The Local Voices
Orlando reflections: Is it possible to be gay and Muslim?
Sweden to go ahead with migrant age tests
Gallery
People-watching: June 17th-19th
National
Will you be hit by changes to Sweden's residency laws?
3,325
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se