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Sweden's Volvo gears up to play with the big boys
Volvo sold over half a million cars in 2015. Photo: AP

Sweden's Volvo gears up to play with the big boys

AFP/The Local · 9 Jan 2016, 14:07

Published: 09 Jan 2016 14:07 GMT+01:00

Volvo said it had sold over half a million cars in 2015 - 503,127 exactly - its highest annual sales figure ever, representing a rise of eight percent over the previous year.

The sales data mark the end of the first stage of Volvo's recovery, begun after it emerged from a loss-making period in 2013.

"Volvo is about to enter the second phase of its global transformation. Once completed, Volvo will have ceased being a minor automotive player and taken its position as a truly global premium car company," company chief Haakan Samuelsson said in a statement.

"More records will tumble in coming years," he said.

Volvo has made no secret of its ambition to compete head-on with leading global high-end brands Audi, BMW, Mercedes-Benz and Jaguar.

Both Audi and Mercedes-Benz maker Daimler reported Friday record sales of over 1.8 million vehicles last year.

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AFP/The Local (news@thelocal.se)

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