• Sweden's news in English
 
app_header_v3
Startups
Women zoom into Swedish startup accelerator spots
Lisa Kjellqvist is CEO of Sniph, one of the winning firms. Photo: Sting/private

Women zoom into Swedish startup accelerator spots

Maddy Savage · 18 Feb 2016, 18:52

Published: 18 Feb 2016 11:05 GMT+01:00
Updated: 18 Feb 2016 18:52 GMT+01:00

Sweden may have a fast-growing reputation as one of the best places on earth to launch a startup, but most businesses still need capital to get off the ground.

That's why some 170 startups battled it out in the first investment round of 2016 by leading Stockholm incubator Sting last month.

The results are in and eight new entrepreneurial ventures have been selected to receive funding and for the first time, these include four firms led or co-founded by women.

Their companies include a digital platform to book and manage professional models, a subscription service for perfume lovers and an interactive events calendar for long-distance runners.

Peo Nilsson, programme manager and business coach at Sting Accelerate said he was "very excited about the diversified teams this spring", adding that there was also a "good spread of age and origin" that would help promote a strong group dynamic.

Each winning startup is set to receive an investment of 300,000 kronor (around $35,500) from Sting's angel-backed investment company Propel Capital. They'll also get 20 weeks of intensive coaching and the chance to move into one of Stockholm's leading co-working hubs for digital startups, SUP46.

"We are really looking forward to working closely with Sting during the spring, to increase the speed of growth in Sweden and globally," said Laura Lilja, CEO and co-founder of YouModels.


Laura Lilja, CEO and co-founder of YouModels. Photo: Sting/private

Sting's investment in female entrepreneurs comes amid a government push to encourage companies to boost the number of women on boards in Sweden and efforts to persuade more girls to pursue careers in tech.

Despite the country's image as a leading nation when it comes to gender equality, three quarters of all board members in the Nordic nation are men.

But Nilsson told The Local that Sting had not actively sought out more women for its latest funding round.

"We don't have any quotas or so, we simply try to select the best companies (...) it is usually about two out of eight that have women co-founders," he said.

"But I think that you could argue that we are pretty conscious when it comes to finding startups where at least one of the co-founders is a woman. We do that in a range of ways from sponsoring different events to word-of-mouth (...) getting into the right communities and events to tell women we are here to help."

The latest coaching programme from Sting is its sixth similar bi-annual initiative. Half of the startups selected in an earlier round in spring 2014 also had female founders, but were not offered any capital.

According to Startup Hubs Europe, Stockholm is home to roughly 8,000 startups, employing around 52,000 people.

The European Digital City Index for 2015 rated the Swedish capital third best in Europe for startups and second best for scaleups – the next step after the first phase, where a company has figured out a good business model and wants to expand.

Stockholm also boasts the largest number of billion dollar companies per capita outside of Silicon Valley, according to investment firm Atomico.

Here is how Sting describes its winners

Gaddr 
Gaddr makes it up to 25 times faster to add and follow a friend, business, influencer or other person’s social media profiles. 
CEO: Francisco Andreasson

Marqts 
Marqts.com makes it easier for investors to understand financial information so they can make better investment decisions.
CEO: Joakim Höglund (co-founded by Linda Kvarnström)

Story continues below…

Match2One 
Match2One makes it easier for advertisers to make automated and hyper-targeted purchases of ad inventory – also called programmatic marketing. 
CEO: Mikael Kreuger.

Mi.tv 
Mi.tv is the fastest growing online/mobile TV guide in Latin America. 
CEO: Fredrik Hellström.

Sniph 
Sniph is a smart subscription service for perfume, which makes it easy to discover new scents. 
CEO: Lisa Kjellqvist.

Teleguru
Teleguru is a fast-growing telecommunications website that is targeting the Polish market (58 million active SIM-cards). 
CEO: Filip Wisnander.

Worldsmarathons 
Worldsmarathons.com is the starting place for all long-distance runners from beginners to elite. In the comprehensive event calendar, runners can discover new challenging marathons and exciting destinations.
CEO: Charlotte Melchert.

YouModels 
YouModels.com is an online platform for booking and managing models with agency contracts. YouModels’ unique search engine allows advertisers to easily find and “book the look” without multiple contact points at different agencies. 
CEO: Laura Lilja.

For more news from Sweden, join us on Facebook and Twitter.

Maddy Savage (maddy.savage@thelocal.com)

Today's headlines
The Local List
Five things to do in Stockholm when it empties for summer
Photo: Henrik Trygg/visitstockholm.com

The Swedish capital can feel a bit empty during the summer, but fear not, there are ways to enjoy it.

Brexit: Swedes in the UK
'My Swedish friends and I talk about moving to Scotland'
Moving further north is one post-Brexit option touted by a UK-based Swede The Local spoke to. Photo: Photo: Kirsty Wigglesworth/AP/TT Hasse Holmberg/TT

The Local speaks to UK-based Swedes on the impact they think Brexit will have on their lives and their future plans in the country.

Sweden wins seat on UN Security Council
Foreign Minister Margot Wallström and UN Ambassador Olof Skoog beam as Sweden wins its seat. Photo: Pontus Lundahl

A dream come true for Sweden's government.

Swedish billionaire missing at sea
Christer Ericsson has been missing since Monday. Photo: Leif R Jansson/TT

A high profile Swedish businessman is missing at sea after a boat accident near Marstrand off the Gothenburg coast.

Ikea to recall chests of drawers after child deaths
The drawers are only being recalled in the US and Canada. Photo: Cornelius Poppe/NTB scanpix/TT

The Swedish furniture giant will recall a popular chest of drawers model in North America after six children were crushed to death.

Swedish stocks rebound from post-Brexit collapse
The interior of the Stockholm Stock Exchange. Photo: Fredrik Sanberg/TT

On Tuesday the Stockholm Stock Exchange started to bounce back from a Brexit-inspired worst day of trading since 1986.

Man shot dead in Stockholm suburb
A police technician examines the scene in Tensta. Photo: Johan Jeppsson/TT

Swedish police were kept busy on Monday night after a fatal shooting in Stockholm, an attempted murder in Malmö, and a spate of car fires in Gothenburg.

Euro 2016
The humble Swede who sent England home from Euro 2016
Iceland's Swedish coach Lars Lagerbäck. Photo: Ciaran Farey/AP/TT

Is Swede Lars Lagerbäck, who guided Iceland to victory over England at Euro 2016, the world's best football coach?

Sweden must discuss banning religious schools: minister
Aida Hadzialic. Photo: Marcus Ericsson/TT

Some schools are segregating boys and girls, the minister says.

Opinion - Brexit
'The EU must not become Britain’s hostage'
David Cameron also comes under fire in the Sydsvenskan editorial. Photo: Matt Dunham/AP/TT

Britain should not be allowed to delay the initiation of its withdrawal from the European Union, argues Swedish newspaper Sydsvenskan.

Sponsored Article
5 reasons you should try dating with The Inner Circle
Gallery
Property of the week: Torhamn
Sponsored Article
How to find student housing in Malmö: 5 tips
International
'A morning of sorrow': Sweden reacts to Brexit vote
International
Sweden opposition cools talk of 'Swexit' poll
Blog updates

17 June

Queen’s Birthday Stockholm 2016: 9th June. 90th Birthday. 900 Guests! (The Diplomatic Dispatch) »

"What do you do when you read that the Queen’s 90th Birthday in London will be…" READ »

 

10 June

i lördags, på lördag – time phrases for present, past and future (The Swedish Teacher) »

"Hejsan! Swedish time phrases can be difficult to master. It takes a lot of practice to…" READ »

 
 
 
Sponsored Article
Stockholm school celebrates Nepal Project success
International
'Devastated' - Brits in Sweden shocked by Brexit vote
Sponsored Article
Why you should attend an international job fair
Gallery
People-watching: June 22nd
Private
The Local Voices
'Swedes don't treat me differently because I wear a hijab'
Culture
How do Swedes celebrate Midsummer?
Sponsored Article
Avoid hidden fees when sending money overseas
Culture
Coming soon: Sweden’s smelly fermented fish
National
Assange lawyer: Sweden should recognize UN opinion
Private
The Local Voices
Why is this Syrian dentist who hugs like a Swede worried about undies?
Sponsored Article
Education abroad: How to find an international school
Swedish nationalist 'shot and ate' lion and giraffe
Sponsored Article
The man behind Sweden's biggest music festival
Analysis & Opinion
'Sweden's residency revamp is harmful and inhumane'
Photo: The Local
The Local Voices
UNHCR boss: 'It's hard to start your life without your family'
Sponsored Article
US expats: Have you met your tax deadlines?
Politics
VIDEO: Brits in Europe say why UK should stay
Sponsored Article
Malmö: Home to the best food in Sweden?
Photo: Marko Risović
The Local Voices
World Refugee Day: Searching for safety in Europe - in pictures
Sponsored Article
VIDEO: Why Malmö is the world's 6th best city for biking
National
Is Swedish nationalists’ foreign food ban bananas?
Sponsored Article
5 reasons you should try dating with The Inner Circle
Gallery
Property of the week: Söråker
International
Poll shows huge support for EU in Sweden
Sponsored Article
6 simple travel hacks that will make your life easier
The Local Voices
How a Syrian scuba diver mobilized Sweden's biggest asylum centre
Sport
Zlatan: 'If we'd been fighting for real, he'd be in hospital'
The Local Voices
Orlando reflections: Is it possible to be gay and Muslim?
Sweden to go ahead with migrant age tests
Gallery
People-watching: June 17th-19th
3,281
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se