• Sweden's news in English
 
app_header_v3
Video
Skis, lycra and Ikea: 3.8m hits but is this video really funny?

Skis, lycra and Ikea: 3.8m hits but is this video really funny?

The Local · 15 Mar 2016, 13:27

Published: 15 Mar 2016 11:31 GMT+01:00
Updated: 15 Mar 2016 13:27 GMT+01:00

What happens when you dress two men in very tight colourful lycra that represents their national flags, get them to clip on cross-country skis and make them race around an Ikea store in the name of comedy?
 
The answer is a video that's scored more than 3.8 million hits since it was uploaded by Norwegian broadcaster NRK Sport last week.
 
Over the course of five minutes, the sporting rivals, wearing Swedish and Norwegian team strips, are pitted against each other to a screaming soundtrack that resembles something from a 1980s kids TV show. They jump in ball pools, struggle up stairs and shoot at champagne glasses before one of them emerges from the store victorious, carrying a makeshift backpack crafted out of an Ikea bag.
 

Norge mot Sverige. Skiskytterstafett. Klar, ferdig, gå!

Posted by NRK Sport on Friday, 11 March 2016
Judging by most of the comments on social media, viewers from both countries find the bizarre idea absolutely hilarious.
 
"The struggle between Sweden and Norway continues! We clearly see who's the elite!" one viewer, Åsa Marianne Björnberg, posted on Facebook.
 
Another commentator, Linus Holmqvist, said: "This may have been the best I have seen. Cheered on Sweden way too much!"
 
"Exciting and fun to watch," wrote Melina Sarajlić Mujkanović in Norwegian, while Lisa Olsson suggested that the video (which actually includes very little dialogue) should be translated to appeal to an even bigger audience.
 
"Someone should make English subtitles for this and spread our Scandinavian awesomeness across the world!" she posted.
 
A screengrab from the video
 
The Local's editorial team remain slightly baffled by the stunt, so we asked Al Pitcher, one of Sweden's most popular English-language comedians, why he thought the Nordic audience had taken to the video, which is one of a series of sporting parodies recently released by NRK.
 
"I think the great recipe with this is that it's Norway versus Sweden, it's skiing, it's Ikea...it ticks a lot of boxes."
 
He also suggested that some shoppers might identify with the general challenge of getting out of the flat pack furniture store alive.
 
"It actually sums up most of my feelings when I have to go to Ikea (...) the pressure and fears when I get inside that place. I love the way most of the staff and the shoppers just stare at them and don't get involved. I am sure they see weirder things each day."
 
However the stand-up star, who hails from New Zealand, slightly dodged the question when asked whether the video was funny enough for him to share it with his own friends and family.
 
Story continues below…
"The things that go viral are incredible – like cats getting scared of cucumbers. Anything can happen!" he laughed.
 
Meanwhile American improvized theatre actor Josh Lenn, who is based in Stockholm, said: "This video is loaded with cultural jokes that a foreigner would have trouble understanding and not even a Swede can fully comprehend".
 
"What I find funny from a comedy stand point is the full out commitment by the skiers, and the contrast with the very low key reactions in the store. The best is the one woman pleasantly nodding after getting tagged with a dart."
 

For more news from Sweden, join us on Facebook and Twitter.

The Local (news@thelocal.se)

Today's headlines
Brexit vote
Sweden opposition cools talk of 'Swexit' poll
Anna Kinberg Batra, of the largest opposition party, the Moderates. Photo: TT

"This is a sad day for the British and for Europe."

Brexit vote
Swedish PM swats aside calls for EU renegotiation
"Sweden will now lose an important partner in the EU," Löfven said. Photo: TT

Left Party calls "totally irresponsible."

Brexit vote
'Devastated' - Brits in Sweden shocked by Brexit vote

Expat Brits in Sweden have reacted with shock, despair and uncertainty to the result of the EU referendum in the UK which was won 52-48 by the Leave campaign.

Brexit vote
'A morning of sorrow': Sweden reacts to Brexit vote
Photo: TT

The former Swedish EU minister, Birgitta Ohlsson declared that it was 'a morning of sorrow', after British voters opted to leave the European Union on Thursday.

The Local Recipes
How to make Karin's delicious Midsummer cake
Karin's cake. Photo: swedishfood.com

"We are very tolerant of other cultures except when it comes to strawberries."

Sweden named the world's 'most reputable' country
The flag of the world's most reputable country – at least according to one report. Photo: Fredrik Sanberg/TT

Sweden has been ranked as the most reputable country in the world by a new report. Find out why.

Why most students don't finish Swedish for Immigrants
More students are taking Swedish for Immigrants classes, but completion rates are low. Photo: Pontus Lundahl

Only four in ten students finished their courses at Sweden's state-funded Swedish for Immigrants classes in 2015, according to new statistics from a national agency.

Swedish police nab drunk-driving lawnmower man
Lawnmowers: dangerous, in the wrong hands. Photo: Hasse Holmberg/TT

A man in southern Sweden is at risk of having his licence revoked after drunkenly driving a motorized lawnmower.

Sweden has EU's second highest food prices
A shopper prepares for the inevitable fleecing. Photo: Fredrik Persson/TT

If your loaf of bread seems ridiculously expensive that’s because it is.

Here's how much alcohol Swedes drink on Midsummer
Systembolaget is a busy place around Midsummer. Photo: Fredrik Sandberg/TT

Swedes are known for letting loose on Midsummer, but the most recent figures from the country's state-run alcohol monopoly may surprise you.

Sponsored Article
How to find student housing in Malmö: 5 tips
Culture
How do Swedes celebrate Midsummer?
Sponsored Article
'Sweden gives artists the space to follow their dreams'
Culture
Coming soon: Sweden’s smelly fermented fish
National
Assange lawyer: Sweden should recognize UN opinion
Blog updates

17 June

Queen’s Birthday Stockholm 2016: 9th June. 90th Birthday. 900 Guests! (The Diplomatic Dispatch) »

"What do you do when you read that the Queen’s 90th Birthday in London will be…" READ »

 

10 June

i lördags, på lördag – time phrases for present, past and future (The Swedish Teacher) »

"Hejsan! Swedish time phrases can be difficult to master. It takes a lot of practice to…" READ »

 
 
 
Sponsored Article
5 reasons you should try dating with The Inner Circle
Private
The Local Voices
Why is this Syrian dentist who hugs like a Swede worried about undies?
Sponsored Article
The man behind Sweden's biggest music festival
Swedish nationalist 'shot and ate' lion and giraffe
Analysis & Opinion
'Sweden's residency revamp is harmful and inhumane'
Photo: The Local
The Local Voices
UNHCR boss: 'It's hard to start your life without your family'
Sponsored Article
US expats: Have you met your tax deadlines?
Politics
VIDEO: Brits in Europe say why UK should stay
Sponsored Article
Education abroad: How to find an international school
Photo: Marko Risović
The Local Voices
World Refugee Day: Searching for safety in Europe - in pictures
National
Is Swedish nationalists’ foreign food ban bananas?
Sponsored Article
Why you should attend an international job fair
Gallery
Property of the week: Söråker
Sponsored Article
Malmö: Home to the best food in Sweden?
International
Poll shows huge support for EU in Sweden
The Local Voices
How a Syrian scuba diver mobilized Sweden's biggest asylum centre
Sponsored Article
Avoid hidden fees when sending money overseas
Sport
Zlatan: 'If we'd been fighting for real, he'd be in hospital'
Sponsored Article
VIDEO: Why Malmö is the world's 6th best city for biking
The Local Voices
Orlando reflections: Is it possible to be gay and Muslim?
Sponsored Article
5 reasons you should try dating with The Inner Circle
Sweden to go ahead with migrant age tests
Sponsored Article
US expats: Have you met your tax deadlines?
Gallery
People-watching: June 17th-19th
Sponsored Article
Stockholm school celebrates Nepal Project success
National
Will you be hit by changes to Sweden's residency laws?
Sponsored Article
6 simple travel hacks that will make your life easier
The Local Voices
Why an Iraqi who won Swedish lottery won't quit his restaurant job
Gallery
People-watching: Midweek revellers
National
Why this pizzeria is giving elderly Swedes free meatballs
3,330
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se