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February 15, 2012
Church of Sweden in Brüno advert uproar
Published: 28 Jul 09 10:59 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/20958/20090728/
The official Church of Sweden newspaper, Kyrkans Tidning, is at the centre of a storm of controversy after advertisers reacted to the depiction of scenes from UK comic Sacha Baron Cohen's new blockbuster movie Brüno.
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"A film for which we could not offer our support," Victor Poke of the Salvation Army in Sweden (Frälsningsarmén) explained to Christian website Världen idag on Monday.
"We will be in contact with the newspaper to point out that our logo shall in the future be used in a way that is in harmony with our values and beliefs."
Several other commercial partners of the Swedish Church-owned website have reacted with angry fervour over the advertisements with one describing their publication as a "catastrophe".
Kyrkans Tidning's editor Dag Tuvelius is aware of the criticism of the advert but does not consider it to be in breach of established policy.
"We will listen to them and will take it into consideration over future advertising. But we can not be responsible for every advert as it is not editorial material," he said to Världen Idag.
"We have a policy that means we do not accept adverts for alcohol, tobacco or is offensive. In this case it has been regarded as offensive by some people."
What do you think? Leave your comment below.
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fin
adjective
Fin means anyhting from sweet to proper. When someone says, Du är så fin it's quite a compliment.
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Bruno is a funny as hell film. I have not laughed as much in years, when I watched that film. It is one of the most politically incorrect films I have ever seen. I was still laughing afterwards with my friend at some of the things Bruno did in the film.
If you are a narrow minded bigot who is constantly searching for things to be offended by, you will walk out of the film.
if you are open minded with a dark/sarcastic sense of humour or like shows like Borat, Tripping the Rift, American Dad or Family Guy, you will love it.
A suggestion, go see the film and have a laugh.
Probably not withdraw advertising like a whiny little bitch.
So no problem
The Lord works in mysterious ways...
Reminds me of the lady who's always quoted about severe weather; Ms (First Name) Frost...
I also saw Bruno, and I never laughed so hard. It has been two weeks now, and I am still laughing...
However seems this guy is even funnier.
I wouldn't have an advert of it displayed next to my business. It is more suitable for companies such as TL that thrive on rolling in trash like the corporate pig it is (non free-range variety). This thread is only here to incite the usual bashing of the church. At least the church has some standards.
But because a guy is half naked wearing lederhosen, huh? he dosent loook half naked to me.
If Bruno is about anything, it is about acceptance, or the lack of it in American society... for sure there are plenty of gratuitous gay gags in there also...
I'm assuming from your comments that you are a churchgoer. How enlightening it is that your solution to the 'problem' of those less fortunate than yourself in, the IQ department at least, is to wipe them from the face of the earth with a bomb. Sound familiar?
Love thy neighbour... go on, give it a go. You might like it.
For the record, I am an atheist, but at least I am a humanist.