• Sweden edition

Swedish woman in porn flakes breakfast shock

Published: 26 Aug 09 10:55 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/21696/20090826/

Ida Riedel Palmer, 23, was left disappointed when what was advertised as a free "body jam" dance CD with her breakfast cereal directed her to a hardcore porn website.

"I chose the brand of cereal because of the free CD. I was at first disappointed but then worried that maybe I had a virus on my computer. I called my boyfriend to check if he had been using my computer, but he told me he hadn't," Ida Riedel Palmer told The Local on Wednesday.

The young woman from Umeå in northern Sweden bought the packet of Nestlé Fitness cereal at the weekend and was left shaken by the nature of the porn to which she was exposed.

"It was not soft porn. It was definitely what I would categorize as unpleasant porn - not that I know much about it," she explained.

Palmer tested the offending CD in two more computers to make sure that the problem was not in anyway connected to her computer and the same thing occurred.

However the CD did contain the material that was advertised; it just came with an introduction that the unsuspecting Ida Riedel Palmer had not anticipated.

"When I put the CD in again the dance training came up. Without the porn."

"But as the problem was clearly not with my computer, it was with the CD, I felt that Nestlé should be informed and I called them."

Nestlé have been in touch and have assured her that they will get to the bottom of the mystery of how Palmer's corn flakes became porn flakes.

Ida Riedel Palmer told The Local that despite her experience she is willing to give the brand another chance.

"No I haven't changed cereal. But I have bought another packet," she said.

Peter Vinthagen Simpson (news@thelocal.se/+46 8 656 6518)

What do you think? Leave your comment below.

Fark It! Digg This  Share everywhere
Send to a friend Printable version Twitter This

Your comments about this article:

The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.

13:33 August 26, 2009 by Pacey
Maybe she likes Porn flakes More after this!!
16:09 August 26, 2009 by mkvgtired
"not that I know much about it". Hilarious.
16:30 August 26, 2009 by BrittInSweden
All we got back in the UK was little toys. Ahhh have to love Sweden.

"It was not soft porn. It was definitely what I would categorize as unpleasant porn - not that I know much about it,"

So she spent long enough browsing the site content to find that out? :)
16:54 August 26, 2009 by DeafJeff
People get all bent out of shape about porn. It is a 2 billion dollar a year industry in the US. A lot of people are into porn. Nothing wrong with porn.
18:03 August 26, 2009 by DamnImmigrant
Hilarious, funny, nothing wrong with your peoples thinking?

I am glad that it was her that found the disc and NOT her kids!

If this was reported correctly, it has the potential to be a serious problem!

I must say though that having your morning "porn flakes" sounds really cool ;-)

Porn flakes the breakfast of champions!
19:49 August 26, 2009 by StuartM
Well Jeff just because something makes lots of money doesn't mean its ok. People make lots of money out of getting people addicted to drugs or selling arms to dictatorships.
02:17 August 27, 2009 by jose_s
Take it easy there lingonberrie. There are people there with the similar opinions as you that struggle to make a change for the better. Labeling an entire country only makes you sound ignorant despite any good arguments you "may" have.....
13:13 August 27, 2009 by farnoxo
what the %&"# is "body jam" - it sounds like something best avoided when in the company of cannibals.

Love Ms. Palmer's categorisation of the porn as "unpleasant porn". Would be interesting to see what Ms. Palmer classifies as "pleasant porn"?

PS - love the article headline!
18:55 August 27, 2009 by jetsetrach
To Jeff's credit, I don't believe he was saying that because something makes money in the U.S., that it's right. Just a slight cultural misunderstanding. When referring to the financial viability of a legal industry, it is a reference to its acceptance and popularity. We judge the popularity of a product by how much revenue it produces. He wasn't saying that because something produces a large profit it is moral, he was actually saying that it is widely popular and accepted (internationally, I might add) and that is the reason it turns such a profit.

Now when speaking about an illegal industry that is generally regarded with distaste (weapons, drugs, prostitution, etc.) and someone says "It makes $XXX per year," that is an entirely different statement. It implies that the profit made from the illegal industry is a travesty and should be stopped.

Yes, the U.S. is a very money-centric nation and we discuss it quite regularly. We don't always realize that it's a subject bordering on taboo in other countries and that they may not pick up on particular nuances when we discuss things from a financial point of view.
06:48 August 28, 2009 by KarlK
Well I guess Pornflakes beats a T-bag:-P
09:06 August 28, 2009 by ukgal28
how did comments about a porn flake article land on US, Afghanistan, Iraq and Pakistan? Crazy and meaningless comments sometimes.

It is good that it wasn't kids who found it, I wonder how many others were distributed with that CD? I foresee a rise in Nestle sales....
13:26 August 28, 2009 by AR Studio
I find it suspect. With the nature of advertising these days, I would not be surprised if this was some sort of guerrilla marketing strategy. Marketing is more and more invasive these days. A while back we heard of cocaine in redbull and now porn flakes. We may be hearing more of this type of thing in the future.
21:58 August 28, 2009 by aairon
Interesting that one thinks children are so fragile that they could be permanently damaged if they happened to catch a glimpse of porn, I guess it is possible in this age when folks depend on the computer and TV to educate and raise their children.

Yes I guess if that is how your children are raised, then perhaps you are right, it could be damaging since you are not in their lives to guide them.
20:26 August 30, 2009 by TvAmazon
@aairon: I find your comments disturbing. It sounds like you think it ok for young children to see porn. Most young children have no concept of sex and do not know where babies come from. It would appear to children that a man was hurting a women in some strange way. I can only wonder about how you raise your children.

To what good would be exposing children to something they don't care or need to know about at such an early age. You might as well make them watch shows with animals and people killing animals. These type of things could very well frighten small children and make them very fearful of the world around them at an unnecessary early age. You need to re-think your position aairon.
23:57 August 31, 2009 by anduthinh
Pornflakes hahaha... and what is "unpleasant porn"?
ADD YOUR COMMENT   (YOU MUST LOG IN OR REGISTER TO MAKE A COMMENT)
Today's headlines

German 'tourist' living in Gothenburg airport

A 27-year-old German man has been living at the Gothenburg Landvetter airport for two months having no wish to return to Germany and nowhere to go in Sweden. READ »

Swedish recruiters check jobseekers on the net

Swedish recruiters check jobseekers on the net

40 percent of recruiters are checking potential employee’s social networking pages during the hiring process, a figure which has shot up from last year, according to a recent report. READ »

Dramatic rise in dementia numbers in Sweden

Dramatic rise in dementia numbers in Sweden

Every second Swede is at risk of developing dementia, according to a new study from Umeå University, which concentrated on the 85+ population in northern Sweden. READ »

Masked man raped cyclist in Malmö park

After a 28-year-old woman was pulled off her bicycle and raped by an unidentified assailant in Malmö over the weekend, and police are fearing it could be the work of a budding serial rapist. READ (8 COMMENTS) »

Rise in polls 'Löfven-effect': political expert

Rise in polls 'Löfven-effect': political expert

Since the new Social Democrat party leader Stefan Löfven took up the post, the party is gaining strength in the polls, causing political experts to speak of a ”Löfven-effect”. READ »

Narcolepsy victims in new compensation bid

Narcolepsy victims in new compensation bid

Families of children in Sweden suffering from narcolepsy caused by vaccination for the swine flu can expect some form of compensation, Swedish health minister Göran Hägglund said on Sunday in response to new calls for help from parents. READ (1 COMMENT) »

Löfven ready to negotiate over nuclear power

Löfven ready to negotiate over nuclear power

The new leader of the Social Democrats Stefan Löfven has indicated he's ready to negotiate with the government over the future of nuclear power despite a previous party decision to phase out nuclear energy in Sweden. READ (1 COMMENT) »

One in five Swedes 'believes in ghosts'

One in five Swedes 'believes in ghosts'

One in five Swedes believes that people rise from the grave after they've died, a new survey has shown. READ (8 COMMENTS) »

More Society

Highlights from Follow Sweden

20 things to know before moving to Sweden

As diverse as Sweden is, there are a few societal norms that are distinctly Swedish. Understanding a handful of them will hopefully prepare you culturally before you relocate. When you're invited home to a Swede, you better be on time and take your shoes off, writes expat Lola Akinmade-Åkerström. Read more »

How far can English take you in Sweden?

Sweden is a country where almost everyone can speak English. So why bother to learn Swedish? Edina Varnagy from Hungary managed with English for a whole year but then found that Swedish could open doors – to a job, a social life and greater understanding. Read more »


Blog Update: Julie's Nordic Island

12 February 21:30

The consciousness of one »

"The ice dripped in the winter sun. It was the first day when the light had been intense enough to cause dripping in the sunlight. To hear it was an extraordinary wakeup call. The cycle was happening again as it always does, always will (or so we think). I imagined that on my summer island, the bees..." READ »

Highlights
The Local
SOCIETY »
The Local's Oliver Gee finds out why the star of Sweden's version of 'The Office' thinks Sweden is the most PC country in the world
Micheal Brauer/Flickr (File)
SCIENCE & TECH »
'Drunkorexia' on the rise in Sweden: report
Alexander Lervik and Johan Carper
LIFESTYLE »
Seven Swedish designs that will blow your mind
Eva Rinadi Celebrity and Live Music Photography/Flickr
SOCIETY »
Star Wars in Swedish causes fan outrage
www.dotoday.se
LIFESTYLE »
What's On: The Local's guide to upcoming attractions and events in Stockholm, Gothenburg and Malmö.
OLIKA Publishing
OPINION »
The Swedish language needs a new pronoun free of preconceived notions about gender, a Swedish linguist and representatives from a publishing house argue
Madonna set for July 4th concert in Sweden
SOCIETY »
Madonna set for July 4th concert in Sweden
TV4
GALLERY »
An inside look at 'The Office' in Swedish
Georgios M.W (File)
SOCIETY »
Swedish mother gave 3-year-old cigs and beer
Photo: Fredrik Persson/Scanpix
SOCIETY »
A duvet cover designed to look like cardboard boxes, on sale at a luxury department store in Stockholm, has some arguing that the city's homeless are being exploited for profit.
Ann Catrin Brockman/Flickr (File)
LIFESTYLE »
Five Swedish songs that never made Eurovision
Q&A with Swenglish comedy star Ben Kersley
LIFESTYLE »
Swenglish comedy star Ben Kersley explains how ‘three bespectacled English guys’ plan to make Swedes laugh
Photo: Screenshot YouTube
SOCIETY »
Move over Bugs – a Swedish bunny is rapidly becoming the most popular rabbit in the world!
Photo: Sony Pictures
SPONSORED ARTICLE
How Millennium films tap deep into Swedish angst
Photo: Helena Wahlman
SPONSORED ARTICLE
Braving the cold: Ten reasons to spend winter in Sweden
Photo: ECLA
SPONSORED ARTICLE
A truly international education at the heart of Berlin
Highlights from Follow Sweden
Swedish word of the day

fin

adjective

Fin means anyhting from sweet to proper. When someone says, Du är så fin it's quite a compliment.

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog
Highlights from Follow Sweden
New book about Sweden – get to know the country

Sweden – Up North, Down to Earth is a book about Sweden today. A country of natural beauty and open space, and a society focused on equality, human rights and sustainability. Meet regular and astonishing Swedes, supercars and indie rock bands, vampires and royalties.

Buy your copy of Sweden – Up North, Down to Earth from Sweden Bookshop

Search News


Register

Register now for:
> Free use of noticeboard
> Special discounts
> Weekly news roundup
> Unlimited use of discuss

REGISTER FOR FREE »

Jobs in Sweden, in English

505 jobs available
229 new jobs this week
38 new jobs today

ALL JOBS »

Counseling in English
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Doctor of Psychology
Therapy in English in Stockholm Trained in California Individuals & Couples (08) 93 81 48 FREE phone consultation
Visit anxiousorblue.se
Get on the Tennis Court with www.babolatshop.se
The new Online Tennis Store with the largest selection of Babolat Products in Sweden
http://www.babolatshop.se
Turning Point Counseling
Turning Point Counselling centre offers the international community of Stockholm a safe space for personal development, counselling and coaching.
http://www.turning-point.se/show.asp
Swedish Down Town
Swedish Down Town PR Consulting and Productions is an innovative business company which provides valuable assistance with Public Relations and Communications in the swedish and the international market.
www.swedishdowntown.com
The Local's new Marketplace
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
English Speaking Therapist Stockholm
British-Australian Male Counsellor. Counselling Therapy for Depression, Mental Health, Sex, Relationship & Expat Issues
08-559 22 636 or CLICK HERE