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May 25, 2012
'Social media key to election success': survey
Published: 17 Sep 09 10:47 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/22134/20090917/
Social media are set to dominate the general election campaign in Sweden in 2010. Facebook, Twitter, You Tube and blogs will all play their part, according to a new survey of local politicians.
- Transforming Sweden through social media (22 Apr 09)
The traditional town square speeches of old are set to be radically overtaken by a plethora of internet tools with which to contact and connect with voters.
Catharina Elmsäter-Svärd, a Stockholm county councillor, explained to the newspaper that social media were an "incredibly simple and effective way of communicating".
"More people get involved in politics. And it takes far less time than many believe," Elmsäter-Svärd said.
Of the 210 politicians interviewed for the survey, 53 percent confirmed that they have a Facebook account, 32 percent actively blog and 8 percent have submitted clips to You Tube.
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The last thing we nee is more deranged nonsense on the internet.