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February 11, 2012
Starbucks coming to Sweden
Published: 21 Oct 09 13:40 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/22790/20091021/
Starbucks, the ubiquitous Seattle-based chain of coffee houses, is set to open its first outlet in Sweden.
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The shop is to be opened within the framework of an existing strategic partnership with the Scandinavian Service Partner (SSP) restaurant and travel company, Starbucks said in a statement.
Although Starbucks is the world’s largest coffee house chain, it has yet to penetrate a Swedish market already served by a number of local chains such as Espresso House, Coffeehouse by George, and Waynes Coffee.
The company is in the midst of a restructuring which may shutter up to 1,000 of Starbucks more than 16,000 outlets worldwide due to a dwindling customer base.
SSP has already helped Starbucks gain a foothold in the UK, France, Germany and Spain, and is a dominant operator of cafés and restaurants in Sweden’s largest airports, according to the Dagens Industri (DI) newspaper.
The company is also responsible for Burger King restaurants in Sweden, as well as for the O’Leary’s chain of sports bars.
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Very happy right now!
I can imagine ppl from Italy or some random place trying to get a good Esspresso somewhere else. They'd probable settle for Starbuck too.
As for Swedes not going there because it represents "capitalism" which seems to be some ppls attitudes. Then I'd say quite unlikely that they could resist the buisness model. Everything here is centeralized and swedes almost always do as everyone else does. All they need is a strong push and then magic takeover of the market
I'm a big fan of Loftbergs Lila and Gevalia, but this is a welcome takeaway addition!
The marketing of Starbucks including it's massive presence in pop culture, movies, television, etc... will solidify their presence in Sweden. Sweden is the biggest coffee consuming nation in the world, per capita and I think Starbucks will do just fine. in fact if I were Espresso House, I'd be quite worried about further expansion in the country.
In fact, I've worked at Starbucks and i can make everything, maybe I'll apply for a part time gig or something :)
Moreover, the best coffee to be had is at Espresso House. None of the other chains measure up. Go to you local (small) coffee shop too. There are many throughout Stockholm and Göteborg which are brilliant!
I doubt the whingers could take the Pepsi challenge and tell the Starbucks from their favorite Swedish shop's cuppa joe.
beans grown in the same 3rd world countries, similarly roasted, packaged, handled, ground and processed in shiny Italian devices of similar construction, using the same water and Arla milk. It's 99% water, anyway.
Years ago I had some Swedish colleagues that where sent to San Antonio to work. The main thing that they asked visitors from Sweden to bring was Zoega Skäna roast coffee. They though that with the large Mexican population they might be able to get a good cup of coffee. Wrong just the usual dish water. The arrival of a supply was the basis of a Swedish Coffee Party!
@Beynch: you haven't a clue when you ridicule McDonalds. Not only does their coffee score better than most brands in a blind tasting. But in a country like Sweden where the local definition of fast food is a hot dog containing no more 35% mechanically recovered meat or a tasteless dough masquerading as pizza, they are a welcome addition to my food landscape.
The negative effects of multinational chains outweigh the benefits of a supposedly faster, more efficient service a thousand fold. Local difference and diverisity of life is one of the more engaging aspects of humanity and something Sweden excels in.
It is not simply a matter of taste that needs to be debated here, it is the homogenising of our planet into a single American accented organism that buys coffee at Starbucks, eats in McDonalds and shops at Walmart.
A feat that has already , I am ashamed to say, been accomplished in the UK.
I hope the population here contniue to keep its head level, buy Swedish branded products and maintain the independance that i for one respect this country for.
Keep Sweden Beautiful.
i might have agreed that Swedish home made coffee is good, but think about this: any coffee store around the street corner in Italy or France makes the best coffer in the world, but Starbucks still can make a fortune in those countries.
this has nothing to do with coffee, it's a cultural thing, my personal opionion is too weak to judge the positive or negative of the american culture, but i see it influencing the world, and if swedish culture has it's core value that is accepted by the world's population, it should be able to influence the world as well.......
Plus, even in one of the most saturated Starbucks markets in the world I still have the option to go to countless other individual cafes and very small local chains (5 stores or less). Because the standard is Starbucks, they offer specialized products that Starbucks does have not to compete. This drives up the quality and drives down the price. There are a couple local chains that brew an incredible cup of coffee. They are always busy (and I'm assuming profitable) regardless of the fact that there are so many Starbucks near by.
You live in the most Americanized country in Europe! Why not give Starbucks a chance? JEEZ! You have Kellogs cornflakes and now Kleenix that you can buy at ICA for heaven sakes. Should I list the other American stuff here? The other week I just bought Maine lobster! You can even buy doughnuts at ICA although they aren't anything near the doughnuts at Dunkin Doghnuts. And those of you who have actually eaten Dunkin Doughnute know what I mean :-).
I for one am DYING for Walmart to come to Sweden. Its the first place I went to when i visited my family back home. It was like going to Disneyland! Wow! I could buy plates with water and glitter built into them in red white and blue, fabric in so many styles and colors and a portable sewing machine running on batteries and clothing for next to nothing. I regret that I didn't have more money to ship everything back. I packed my suitcases full of stuff from Walmart mainly. Stuff at Swedish stores is boring in comparison!
INVITE WALMART TO SWEDEN!!! :-) YES!!! DUNKIN DOUGHNUTS TOO!
Anyway there must be something to this Frappuccino at Starbucks because just the other week a "Swedish" girl YES, she was very typically Swedish working at the Coffee House in a certain mall here in the north of Stockholm admitted to me that she thought that the Frappuccino at Starbucks were MUCH better then their Frappachino Mocha. I was shocked! Now I have to find an easy way to get to Starbucks at the airport. I might go to the airport JUST to have a Starbucks coffee now. Yummy!
Englishman!
We kicked your arse in 1776 and now your our colony! Get over it! :-P
I am so happy to live in Americanized Sweden! Its like having the best of both worlds, the best of Europe and the best of America all combined into a country called Sweden.
On my travels, I tend to look for the smaller coffee shops who put pride in making great coffee. They tend to be less dissapointing!
In Stockholm I go to Sosta (Sveavägen or Jakobsbergsgatan), Kaffebar (St Paulsgatan) or Pino's (in one of the small passes between Slöjdgatan and Sergelgatan, I think).
In London i go to Monmouth Coffee (on Monmouth St or at Borough Market).
I choose Costa or Nero over Starbucks any day.
I think Starbucks will make a decent profit at the airport, due to all the International travelers passing through. However, in my opinion, that is not down to the sublime quality of the products provided, but recognition of the brand. So - well done in creating a well known brand, but don't pat yourself on the shoulder for making great products.
My two cents...
Filipino's are craving for filipino-american style fastfood chain. Investors try to look at it. Based on my research, no JOLLIBEE franchise yet here in Europe.
JOLLIBEE IS PHILIPINE'S NO.1 FASTFOOD CHAIN.
FACEBOOK(type on search bar , BRING JOLLIBEE TO MALMO SWEDEN) AND JOIN US