March 18, 2010
Published: 25 Oct 09 11:51 CET
Online: http://www.thelocal.se/22864/20091025/
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Tobacco company Swedish Match has been accused of adding a substance to moist snuff or 'snus' to purposely increase user dependency and, in turn, boosts sales of their products.
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Natriumcarbonate (Soda)
Dinatriumcarbonate (Soda)
Natriumbicarbonate (Natron)
Natriumhydrogencarbonate (Natron)
Natriumsesquicarbonate (crystalline mix of Soda and Natron)
Among many products, this additive is used in
- baking powder
- chocolates and cocoa preparations
- soured cream butter
- table waters.
All of these are legal additives for substances for human consumption within the EU in an amount which is not more than necessary to reach the desired effect (quantum satis).
Exemptions from use are within substances for human consumption, namely
- untreated substances
- substances which legally must not altered through additives.
As snus is legal in Sweden, I cannot see anything illegal the company has done.
Swedish snus is regulated by food laws, and there are no secret ingredients. Anyone can find out what ingredients there are in snus, since they are easy to find on Swedish Match's website.
E500 is one of the ingredients that has been in use in Swedish snus for 200 years. No news there.
Since a couple of years, there are snus products with higher nicotine levels on the market, targeting consumers that want a bigger nicotine delivery from their snus. These are called e.g. "Skruf Strong," "General Extra Strong" etc. No news there either.
Basically, this is a 200 years old story about something that has never been a secret.
Duh.
http://swedishangst.blogspot.com/2009/10/breaking-news-nicotine-found-in-snus.html
http://swedishangst.blogspot.com/2009/10/tv4-fail-public-health-industry-silent.html