February 9, 2010
Published: 25 Nov 09 12:14 CET
Online: http://www.thelocal.se/23478/20091125/
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A verbal spat has broken out between the political opposition and Sweden’s industry minister Maud Olofsson after Left Party leader Lars Ohly blamed the government for the failed sale of Saab.
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Along with the Swedish People that have placed their faith in same.
No one expects it to " Run" anything..Try- oh say the country..
From the outset..they should have been pro Active.. These statements in the
Media in the past year are harmful to All of Sweden's Industry..
And What is this ongoing rambling of the ...Chinese Saviours..does one think
the Chinese are going to be sucessful ..with cross country barriers..Poor
Political alliances..I will not buy an outsourced Chinese SAAB..ie.. Subaru- SAAB
Wake up Sweden.. you are loosing the beauty of your Industrial Soul..
Maud Olofsson has been receiving a lot of criticism lately, so this is an attempt for her to respond to criticism in a way that puts her on top with her supporters - but which fails to answer any tough questions. Why? Because she chose to attack Lars Ohly and take in his criticism as the most important. He's the leader of a small party which is largely distrusted by all Alliance voters and many Social Democratic voters. She gains brownie points among Alliance voters by shooting down his words, but in doing so she avoids the real criticism towards her, the criticism that comes from mainstream voters and even Alliance voters - that she herself doesn't know what she's doing and is essentially absent on the job.
It's always easy to attack the words of your opponent who's furthest from you ideologically. It's far more difficult to address relevant criticism about yourself from a less biased perspective.
Making things no one wants to buy is not a sustainable business model: never was, and never will be. Government intervention can delay the inevitible for a while, but economic gravity will always have its way in the end. Maud was right, Lars was wrong. Amid all the political coughing and spluttering, even on this forum, no one seems to have addressed the fundamental problem of getting enough people to buy SAAB products. Deal with that, first, or political gesturing is pointless.
If you can't compete, get out!
I think Kevin Harris does have a point.
Why are SAAB cars not so popular?
What is wrong with the brand?
Yes, many things went wrong during the last years. SAAB made no profit.
But even today, SAAB is THE car brand with the greatest user-identification worldwide. Much more so than Porsche, BMW, AUDI, Mercedes, Lexus and all the others. In the hands of the right people this BRAND could unfold it's great potential and could become the coolest little car company of them all.
It's very very shortsighted of your press and government people only to look at the surface and make some populistic statements. They only burn down a brand value of pure gold.
Look what's happened with APPLE Computers: Only a few years ago, nearly nobody gave a dime for their future. Now they are one of the most profitable companys. SAAB could become the "Apple" of car industry.
Think twice, look behind the surface and show real pioneer spirit. Help SAAB into a great future. Let's make the difference for this strange little company. Jan-Åke Jonsson and his great staff deserve our/your support ... (My deepest respect to JAJ - he's one of the best.)
Greetings from Germany. My next car: SAAB!
(I'm a businessman, leading a design/marketing company of 10 employees.)
If you can't compete, get out!"
What else is Sweden going to do? If it losses all of its industrial base... I repeat again what I said on the prior Saab thread... is Kebaab eating places, computer programers, and fashion designers enough? Maybe.... Sweden only has to live with 9 million and it has all of its housing base built. Sit back and relax... or are they preparing for the next big thing... Sweden be quick, be nimble...car manufacturing is not what you want to do.
The Swedish government needs to step in and help facilitate a completed deal, hopefully with Swedes. The arguments of certain Swedish politicians that I read about not wanting to spend the taxpayers money to save Saab will yield the loss of about 12,000 Swedish jobs and all of the tax revenue and economic help that they provide. It will also yield the loss of one of the great Swedish brands in any industry.
To me, this is a simple choice. As an American, I get to bail out GM. The GM bailout is important to me only from the jobs perspective, not for the autos. If I were a Swede, I would relish the chance to save Saab, both the jobs and the car.
Regarding Saab's recent low sales, perhaps the problem is GM. They cannot seem to sell their own cars. If they can't sell GM's, I can understand why they can't sell Saabs. Get away from GM (and not to the Chinese) and Saab should change for the better.
Do you want your taxes spent on supporting a failing industry or do you want to buy the best that the world can produce at prices you can afford? Simple ain't it?
Simple and bloody cruel if you're a car employee in Sweden or the UK. Or even in Germany where GM will no doubt sell when the going is better, if ever.
I did have one and it broke down all the time however. I would keep the look and simplify everything else. The Saab look with Honda reliability....
It's a battle of smaller efficient but higher paid employees against less efficient and lower paid emmployees. But if the less efficient and lower paid employees come from Japan and Korea then the idea doesn't make sense. So what is Sweden going to compete in...?
There's also the idea of getting into industries that are in their initial phase prior to the rest of the world jumping in. That might work but it does have it's risks and assumes that the Swedish economic and development is at the forefront of the world. Is that true today...maybe. Is it going to be true tomorrow?
Peg the exchange rate such that the Swedish Krona is low. Adjust to new realities...
Saab needs to get back to it's design roots but with a new design to fit the lean energy future.
You have a point there. Exactly what I have mentioned before on articles about Volvo cars. The problem with the two Swedish car brands is that they were bought by American companies who ruined their image. Swedish cars are known for quality and safety - exactly the areas which the American automakers started to cut costs on. They removed the primary incentive of the buyer to purchase them and made them into ordinary cheap cars.
Any government bailing out a company from the private sector is a bad idea. Look at Pan Am. The US Govt bailed them out what, two, three times? Then they went under anyways and wasted billions of taxpayers' dollars. I know, I was working for Pan Am at the time...
I am pretty sure that before GM took over. so all the pre 1990 models are sold good motoring.
GM = mass production at low cost´s! that´s halve the reason they nearly when bankrupt the other halve being a bad economic
you didn't see Toyota,Volvo or many many other car maker´s go down the tube at the time of hardship as their brand name has withheld there standard´s and gained customer´s by there name and quality of there product´s
I say until GM is out of the picture and somebody come´s in and reverses the damage that they have done in the last 20+ year´s they are in real trouble and the brand and car named Saab (Svenska aeroplan aktiebolegat) will be only doing aeroplane equipment and their car´s will be no more
>>> Absolutely NO PROBLEMS with this car! > One month ago, there was a statistics published in German AUTO-ZEITUNG: On the basis of 5 Million used cars of all brands, the SAAB 9-3 was the SECOND BEST of it's class! Much more reliable than BMW, AUDI, MERCEDES.
Once again: Do you really know what you do, when talking down this fine brand of yours? Better think twice!
Why are you talking badly about this valuable brand? You only see the surface. We know of very many Audi-BMW-Mercedes with quality problems here in Germany. The new statistics say the same thing.
You should wake up and rescue this great brand before it's too late.
Looks like you were lucky, unlike a lot of others.
i have seen these car´s in bulk and i know that a good percentage of them are just plain lemon´s
your car is "what" one out of so many million´s lucky you that you dont have problem´s
in a seeing a lot of them i am just happy to see the back end of them and would never....NEVER spend money on one or any Saab
shite car!
In the 80s I owned a SAAB in Australia and it was a dream to drive. They were coming of age, and became a small luxury car internationally, with a distinct identity. When GM took over, the identity got lost almost instantly, and they were almost indistinguishable from the equivalent GM Holdens on the roads.
Now I'm back in Sweden, and the new SAABs on the roads here look heavy, with outdated styling and very far removed from its roots. This has to reflect the american fixation on big cars. I recall reading that some 3 or 4 years ago SAAB management wanted to develop a small eco-car but GM would not let them.
There is still cache in the brand, but it needs to be in Swedish, or at least European hands for it to recover lost ground. No one else will be able to marry quality, economy, and a sense of luxury.
I'm into cars and I haven't had any SAAB because I just haven't met a nice+cheap 2nd hand one at the right time. But I do know many of them as well as many Audis and BMW, etc and you know what?... same thing! There are a looot of people talking without knowing that much just because s/1 else said so and so on. But if you check the PRO SOURCES, you'll find out that SAABs and Volvos have the same or even less problems than many brands with "good rep" and last even longer... + they cost much less money.
The problem with them is that there are 2 main kinds of car buyers: the "lux" one and the practical one. And SAAB makes cars with "lux" features (still) at practical prices, but the "posh" consumers care more about the brand than the features and go for BMW's or Audi's. Now, the practical consumer is too practical and go for a Renault or Peugeot that sometimes are even more expensive, but they just don't know that... actualy many of them don't know many things.
Like the Prius and the Civic Hybrid, why is the Prius sooooo more sold? Cos the Civic doesn't look like a hybrid.
What SAAB should do is moving to their ORININAL consumer... they just have a very innovating technology in a borring design that DOESN'T ATRACT the people they used to atract.
Yes, that's my point when I say "but they just don't know that... actualy many of them don't know many things."
Actually, having a look at the pics of old and new designs, I'll change what I said about that. The designs (I think) are not sooo borring or bad. So I'll blame even more the now-nothing factor.
You just said it mate, Renault and Citroen are worse and they do sell more... and they are the same or more expensive, but the problem here is people's wrong ideas. SAAB just wanna give us things that BMWs Mercedes and Audis give us for much more more money and really... SAAB quality is the same or even better in some models; but people keep folowing know-nothing chats and go for the BMW n' co. or EVEN for a Renault just because they don't know anything true about the brand (even if they think so) and/or they just wanna impress their friends. It's sad but it's pure marketing.
Both cars are quite expensive, both lose value rather quickly, both are unusual enough not to be "mainstream". So the niche is of wealthy enough, but uncommon people. The same is true for Alfa Romeo and Maserati owners. Maserati is aiming at even wealthier eccentrics.
This market is very volatile, small and depends much more on the market conditions than Toyota or Mercedes. Reach "enough" people can go below the "enough" line much faster than the rich people who can afford a Mercedes or poor people who can afford a Toyota.
Just some of the SAAB innovations
1958: Safety Belts as standard
1963: Dual Brake Circuits
1969: Headlamps switch off with ignition
1970: Headlights wash and wipe
1971: Energy Absorbing Bumpers
1971: Electrically Heated Seats
1972: Side Impact Protection
1976: 3-Way Catalyst Converter
1976: Turbocharger 1978: Collapsible Steering Column
1978: Cabin Air Filter
1980: APC 1982: Asbestos-free Brake Pads
1985: Direct Ignition
1991: CFC Free Air Conditioning
1995: Ecopower
1997: Electronic Brake Force Distribution
During the 90's with GM as a 50% owner, the innovations coming out of SAAB slowed down. Since 2000 with 100% God awful Motors in charge the innovations have largely disappeared and more environmentally friendly and fuel efficient engine research has been stopped. The technological flair is still there, it just needs an owner with the vision to enable SAAB cars to be a world leader again
You have written some very good points.
I would go further and think that SAAB should be taken completely out of GM without delay.
I think that then Konegsegg should get involved in some capacity.
I also think that SAAB R&D should be rentegrated into Swedish University departments.
Then I think SAAB Aerospace should be aproached and ask them to consider at least temporary design assitance in training SSAB designers again, so as to bring the compåany back to the forefront of technology.
Even if Konegsegg does not take over SAAB, I think that there design engineers should be asked ot do some training at Konegsegg, so as to help train them in new techniques. I think Christian Von Konegsegg would be happy to do that.
I do believe this debacle can be turned around and made into a sucess story.
It just needs vision and determination to do so.