February 13, 2012
Published: 26 Nov 09 13:38 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/23496/20091126/
Rumours are circulating in Trollhättan, the western Swedish home of Saab Automobile, about renewed interest from buyers looking to purchase the Swedish automaker. Talks are also continuing with a number of Chinese car companies.
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at this right moment, you can not expect to gain anything from purchasing this fallen swedish company.
brand name does not value that much; sales has fallen below 100,000 cars a year; market is limited to nordic countries; technology or patent mostly all owned by GM, which the new owner still need to fight with GM to get a authrized to use agreement.
what else can you gain from the aquisition? maybe the high cost Swedish labour?
Don't count Saab out. Swedish labour costs are actually 30% cheaper than Germany for instance.
Potentially BAIC could move quickly as they already have sight of the deal as they were part of the Koenigsegg Group but the Chinese are renowned for moving slowly and ownership is less preferable.
Merbanco have a history of quick closing and they have experience in sorting troubled brands - Massey Ferguson for example. An exciting prospect.
I'm sure that if you take a VW and a SAAB same age and mileage and drive both the same length of time, the SAAB will give you the same or less truble... but you'll impress your neibourg more in the VW. That simple.
And news from the EIB is that they can tranfer the loans to a new investor if they check out.
Also I was trying to find out where you saw that the EIB loan was assumable by another bidding group. There was no mention of it in the FT.
No Swedish labour costs are 30% cheaper than German and the loans quote is from Eva Srejber at the EIB. Very new info I think.
http://tinyurl.com/yfylcse
Wasn't a German was he? :)
>>"what else can you gain from the acquisition...?"
1. Technology transfer
2. Service outlets
Service outlets - very important. More than one attempt has been made by Chinese automakers into getting their foot into the European market. Heck, that's one of the main reasons Ford bought Volvo in the first place, that and the fact that Volvo had a brand new platform newly-released which Ford didn't and could use on all of its other aging models.
Other Chinese automaker attempts to get their foot into the European market crashed and burned. Mostly because there were high sales the first year because of the cheaper prices, but consumers soon lost interest when they found out they were on their own after the purchase: virtually no customer support and no dealer/service networks to speak of. They were dead on the water.
When I bought my 99, it was easily the most innovative car on the market--front-wheel drive, 4-wheel disc brakes, fuel injection, folding back seat, etc. These days, everyone makes at least two of those. And better too. I confess I replaced my last Saab with a Lexus.
The ONLY way I can see Saab surviving is if they go back to building cars no one else is building. I blame GM, but I think Saab should have by now, a line of cars that use something other than gasoline for propulsion. As I see it, Saab has always existed to introduce the ideas that will eventually become common throughout the industry.
I see that Sweden has announced ambitious plans to wean itself from petroleum. If we intend to have cars after the Age of Petroleum, someone will have to engineer the replacements. Why not the folks from Trollhattan?
Having said that, I wouldn't trust the Chinese any farther than I could throw them. They are nothing but a front for the world economic elitists, who would love to continue building SAABs, charge the same (or higher) prices, and achieve that with cheap Chinese slave labor.
I see parallels with Rover in the UK, which produced similar number of cars, and I remember experts warning long before their closure, that they couldn't survive long in todays market. That market is a lot tougher now, and I am not convinced by a Chinese bidder. Their cars may be OK, but they are not as modern or advanced as European and Japanese cars, so they can not compete. I think Saab's best hope is hope GM change their mind like they did with Opel.
By the way, Saab have a good reputation in UK, but are considered expensive, whilst Rover was rarely in the top 10 best selling cars in UK.
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