Sign up for the editor's
weekly newsletter
- Sweden edition
- Change edition:
- France |
- Germany |
- Norway |
- Switzerland
Reader Offer
May 25, 2012
Arvika festival campaign reaches its climax
Published: 4 Dec 09 15:17 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/23658/20091204/
In the latest marketing blitz from organizer's of Sweden's Arvika music festival, a twenty-year-old girl is shown masturbating in front of the camera for a short promotional video.
- Agency pulls job ad seeking Swedes who like to get naked (3 Nov 09)
- Masturbating truck driver convicted of careless driving (14 Oct 09)
- Two arrested for gang rape at music festival (6 Jul 09)
The video, posted on their homepage, climaxes with the slogan ”7 months left”; the event runs July 15-17, 2010.
”Our festival’s about much more than just music,” says Arvika Festival's Press Manager, Jonas Linné.
”Arvika’s about partying, meeting new people, and, yes, people have sex at our festival so we want to be open about sexuality amongst young people.”
”It’s something everyone does, and it’s perfectly natural,” commented Magnerholt, a part-time student, part-time supermarket worker, on her new ”acting” role, who apparently has no problem showing her face on the camera.
”I think it’s a good thing. I don’t think there’s anything to be ashamed about.”
Magnerholt was not available for further comment today but Arvika marketing boss Emma Finnkvist told the Swedish media industry journal Dagens Media that the film was intended to provoke "the same feeling for others as it does for us: joy".
"She looks so incredibly happy," added Finnkvist.
And now its the men’s turn. To avoid a feminist backlash the festival organizers are looking for a guy to do something similar.
External link: See the controversial advertisement »
What do you think? Leave your comment below.
Fark It!
Digg This
Share everywhere
Send to a friend
Printable version
Twitter ThisToday's headlines
Woman jailed for fatal love-triangle stabbing
A jealous Swedish woman who murdered her ex-boyfriend’s new partner in September has been sentenced to 14 years in prison. READ »
'Retard doll' shocks Swedish shoppers
A doll billed as a "real retard" found its way into stores in Gothenburg in western Sweden on Thursday, prompting strong reactions about a campaign meant to draw attention to the treatment of people with disabilities. READ »
THE LOCAL LIST
Ten signs that you've 'gone native' in Sweden
After having lived in Sweden for a certain number of years, many ex-pats start asking, “Am I going native or what?” Check out The Local's guide to tell-tale signs that you may be more integrated into Swedish society than you first realized. READ (1 COMMENT) »
EUROVISION SONG CONTEST
UK wildlife park animals catch ‘Euphoria’ fever
The Paradise Wildlife Park in the UK has pledged their allegiance to Sweden in the Eurovision song contest by making their own film version of Loreen’s “Euphoria” – complete with dancing animals. READ »
Swedish school reported over 'holy' yoga lessons
The "om" chant featured in yoga lessons at a Stockholm school has prompted a complaint calling for them to be banned because of the term's ties to the Hindu religion. READ (13 COMMENTS) »
Swedish police 'worst' in Scandinavia
Swedish police are the worst in Scandinavia when it comes to clearing up home break-ins, a crime which has increased dramatically in Sweden in recent years. READ (11 COMMENTS) »
Stockholmers stranded as outage stops trains
Thousands of Stockholm-area residents had their morning commutes disrupted on Friday after a power outage left trains at a standstill. By midday, however, trains were back in operation. READ (1 COMMENT) »
Fire engines delayed by giant flower pots
Three fire engines trying to get to a fire in central Gothenburg on Wednesday were delayed after large flower pots placed in the street proved to be immovable. READ (2 COMMENTS) »
More Society
- 25/05 'Retard doll' shocks Swedish shoppers »
- 25/05 Ten signs that you've 'gone native' in Sweden (1 comment) »
- 25/05 UK wildlife park animals catch ‘Euphoria’ fever »
- 25/05 Loreen takes Sweden to Eurovision final (11 comments) »
- 24/05 Azerbaijan condemns Loreen's activist meeting (9 comments) »
- 24/05 Honk-happy man charged for overusing car horn (7 comments) »
- 23/05 Octogenarian in 48-hour sun lounger ordeal (5 comments) »
- 23/05 Police share pic when chubby thief gets stuck (5 comments) »
- 22/05 Estelle baptized in 'historic' ceremony (1 comment) »
- 22/05 'Wedded' couples not married after mayor error (5 comments) »
Meet Sanna, 9 years old
Sanna is one of 2 million people in Sweden under the age of 18. Sweden is seen as a good place to grow up. The law makes sure children are well-protected and defends their rights and any organizations work with children's well-being. Read more »
Strindberg, king of drama
August Strindberg's plays shocked society, dazzled audiences and revolutionized drama. A century after his death, Strindberg, with his powerful, timeless themes, is celebrated around the world. Read more »
Blog Update: Snuggling With the Enemy
The story of K Composite Magazine »
"I’m working on a couple long articles which will be posted here soon. While those are in the works, I thought I’d share this article and interview about my magazine, K Composite, which was recently published on the site Design-Milk.com. Enjoy! Scott Ritcher launched his now digitally glossy mag, K Composite, back when Macs were used..." READ »
- 23/5 16:27 Prime Minister Reinfeldt chats with The Local (The Local's Blog)
- 18/5 10:55 The answer is in the seed bag (Julie's Nordic Island)
- 11/5 20:19 Back in Stockholm (They Call Me Sweden)
Highlights
|
|
Swedish word of the day
lång
adjective
Lång means long, tall and can be used for height, distance or time.
Latest news from The Local in Germany
More news from Germany at thelocal.de
Latest news from The Local in Switzerland
- 26/03 Swiss customs seize Roman sarcophagus »
- 26/03 Roche extends hostile $5.7 billion Illumina bid »
More news from Switzerland at thelocal.ch
Latest news from The Local in France
- 26/03 Sarkozy bans controversial cleric »
- 26/03 Toulouse gunman divorces wife hours before assault »
More news from France at thelocal.fr
Latest news from The Local in Norway
- 24/05 Norway public sector workers go on strike »
- 24/05 Utøya survivor: 'he took the bullets meant for me' »
More news from Norway at thelocal.no
Blog
New book about Sweden – get to know the country
Sweden – Up North, Down to Earth is a book about Sweden today. A country of natural beauty and open space, and a society focused on equality, human rights and sustainability. Meet regular and astonishing Swedes, supercars and indie rock bands, vampires and royalties.
Buy your copy of Sweden – Up North, Down to Earth from Sweden Bookshop
In cooperation with DoToday
Register
Register now for:
> Free use of noticeboard
> Special discounts
> Weekly news roundup
> Unlimited use of discuss
Noticeboard
- 23/05 piano lessons
- 23/05 Seeking helper for Posting parcels at postal office
- 22/05 Coffee-maker
- 22/05 Pet sitter available in Gotene and Lidkoping
- 22/05 apartment in Lund wanted
- 22/05 Musicians wanted
Discuss
- 17:48 Enskild firma and register as my own employer
- 17:47 Retiring to Sweden
- 16:27 My first "But this is Sweden" moment
- 16:11 Anti-fästing vaccination. (ticks)
- 16:10 Good-High End restaraunts in Gothenburg
- 15:10 Home renovation forums
- 13:44 In a nutshell, My weight is my problem?
- 13:19 MOMS applicable in this case?
- 13:17 Help...Any Amusement Arcade in Stockholm?
- 11:16 Moving to Sweden with pregnant GF and two dogs.
Volunteer Venture
Volunteer Venture is dedicated to promoting community tourism by welcoming volunteers and travelers to discover the cultural differences in Nepal as English teaching volunteers, orphanage volunteers, Monk teachers and many more
www.volunteerventure.org/
Volunteer Venture is dedicated to promoting community tourism by welcoming volunteers and travelers to discover the cultural differences in Nepal as English teaching volunteers, orphanage volunteers, Monk teachers and many more
www.volunteerventure.org/
The Local's new Marketplace
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
English Speaking Therapist Stockholm
British-Australian Male Counsellor. Counselling Therapy for Depression, Mental Health, Sex, Relationship & Expat Issues
08-559 22 636 or CLICK HERE
British-Australian Male Counsellor. Counselling Therapy for Depression, Mental Health, Sex, Relationship & Expat Issues
08-559 22 636 or CLICK HERE
Doctor of Psychology
Therapy in English in Stockholm Trained in California Individuals & Couples (08) 93 81 48 FREE phone consultation
Visit anxiousorblue.se
Therapy in English in Stockholm Trained in California Individuals & Couples (08) 93 81 48 FREE phone consultation
Visit anxiousorblue.se
Turning Point Counseling
Turning Point Counselling centre offers the international community of Stockholm a safe space for personal development, counselling and coaching.
http://www.turning-point.se/show.asp
Turning Point Counselling centre offers the international community of Stockholm a safe space for personal development, counselling and coaching.
http://www.turning-point.se/show.asp
Swedish Down Town
Swedish Down Town PR Consulting and Productions is an innovative business company which provides valuable assistance with Public Relations and Communications in the Swedish and the international market.
www.swedishdowntown.com
Swedish Down Town PR Consulting and Productions is an innovative business company which provides valuable assistance with Public Relations and Communications in the Swedish and the international market.
www.swedishdowntown.com
QUALITY ACCOMMODATION ON SWEDISH HIGH COAST
Comfortable Fully Serviced Apartments for Leisure or Business Travel Beautiful surroundings. Internet & Sat TV
www.oldriverhouse.se
Comfortable Fully Serviced Apartments for Leisure or Business Travel Beautiful surroundings. Internet & Sat TV
www.oldriverhouse.se
Your comments about this article:
The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.
http://www.nyhetsverket.se/readNews.html?id=3586
Well.......I am always "up" to help a good cause.
Look out "two girls and a cup" here comes "one guy and a mug".
....that will get them to flee in droves from the event ;-)
Its an interesting way to advertise, but its better done if it was more realistic :)
http://www.arvikafestivalen.se/
It is 100% possible for a woman to have an orgasim in less than a minute. It's rare, but I can guarantee it happens, probably more than you think.
Your assumption that there has to be something wrong with the women to do this is also very wrong.
All you have to do is know your body, be comfortable in your sexuality, and be able to relax and let go.
http://paktopak.blogspot.com/2009/12/self-indulgence-in-heaven.html
I think she will go on to do her PHD because you are gentlemen and you and the ladies of the western hemisphere will help her and show her right from wrong and she will continue to do be as free as she want without having a hair on her harmed. Because she is free and she is loved by the one who loves and forgives .
I think there is everything to be ashamed about; this invasion of privacy is too far. People wont see anything overlty wrong with it, and thats what you're expected to think. It wont be long until people are completely fine about sexual gratuity and exploitation, until itll all become a permanent fixture of vulgarity immorality, and then the boundary will have been pushed too far by clear stupidity and absent-mindedness.