- Sweden edition
- Change edition:
- France |
- Germany |
- Norway |
- Switzerland
February 15, 2012
Swedish TV giant eyes Apple with web campaign
Published: 17 Dec 09 18:04 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/23916/20091217/
Swedish public service broadcaster Sveriges Television (SVT) is hoping to secure a speedy approval of its iPhone application by launching a guerrilla campaign aimed directly at Apple CEO Steve Jobs.
- Swedes scramble to join new online movie service (11 Nov 09)
- 'Social media key to election success': survey (17 Sep 09)
- Spotify launches iPhone app (7 Sep 09)
"We have tried to simplify the approval process as much as possible for you. Just press the green button below and record a video of yourself saying "JA" (that’s "yes" in Swedish, pronounced "yah").
"Come on, Steve, Sweden is waiting. Say JA!"
With some 100,000 visitors already registering their support for the app's approval on the one-day-old website, SVT is hopeful that the Apple founder will quickly heed the Swedish call.
"I'm optimistic, and I imagine Steve Jobs sees the humour in it. It is after all good exposure for his company as well as ours," SVT director of communications Helga Baagøe told The Local.
To further help expedite the process, SVT has flown over three lobbyists to stand outside Apple headquarters in Cupertino, California wearing traditional Swedish costumes. Far from the rigours of the Swedish winter, SVT's envoys bear placards urging Jobs to "Hurry up and approve the SVT Play apps".
"Our people will stand there as long as they need to," said Baagøe, adding that the Swedish invasion had not come entirely unannounced.
"We got in touch with Apple in Sweden a couple of days before the launch and they understood that this was a guerrilla marketing campaign with a lot of warmth and humour."
Apple's flagship mobile phone has made massive inroads into the Swedish market in recent months, with more than 300,000 handsets already sold.
"Obviously this is a platform we need to take seriously. SVT Play is already available on most other mobile platforms and as a public service broadcaster it's important for us not to exclude anybody," said Baagøe.
Paul O'Mahony
news@thelocal.se
08 656 6513
What do you think? Leave your comment below.
Fark It!
Digg This
Share everywhere
Send to a friend
Printable version
Twitter ThisEU to probe Sweden's 'economic imbalance'
Sweden is among twelve countries set to be discussed in a report from the EU commission, due to what the European Commission has identified as imbalances in the economy. READ (7 COMMENTS) »
House prices in Sweden begin upward climb
After observing a slight rise in real estate prices after the first month of 2012, Swedish realtors are hoping that this may be the beginning of a positive trend after last year's plummeting prices. READ »
Swedish recruiters check jobseekers on the net
40 percent of recruiters are checking potential employee’s social networking pages during the hiring process, a figure which has shot up from last year, according to a recent report. READ (3 COMMENTS) »
Narcolepsy victims in new compensation bid
Families of children in Sweden suffering from narcolepsy caused by vaccination for the swine flu can expect some form of compensation, Swedish health minister Göran Hägglund said on Sunday in response to new calls for help from parents. READ (1 COMMENT) »
Saab shares dive despite strong 2011 report
Swedish defence group Saab on Friday reported a major boost in earnings for 2011 thanks to winning several major contracts, but a drop in orders left investors jittery, sending Saab's stock price down nearly 10 percent. READ (3 COMMENTS) »
Mats Sundin in massive kid's health research gift
Mats Sundin, the ex-Swedish hockey great, has made a donation supporting research into children's health at Karolinska Institutet in Stockholm and the University of Toronto. READ (5 COMMENTS) »
H&M under fire over Cambodia mass faintings
H&M has been criticized for choosing not to attend a hearing to highlight poor conditions for textile workers in Cambodia, where hundreds of employees at a plant run by the Swedish fashion giant mysteriously passed out in August. READ (6 COMMENTS) »
SAS earnings hit by Spanair bankruptcy
The bankruptcy of Spanair pulled SAS into the red for 2011, despite improved operating profits, the Scandinavian airline reported on Wednesday. READ (2 COMMENTS) »
Saab to cut Swiss Gripen fighter price: report
Swedish defence group Saab have announced that it will cut the price on its Gripen fighter jet to secure its Swiss order after a threat by French planemaker Dassault to undercut them. READ (6 COMMENTS) »
Few Swedes ready to work until they're 75: poll
An overwhelming majority of Swedes disagree with Swedish prime minister Fredrik Reinfeldt's suggestion that workers should be ready to stay on the job until they are 75, a new poll shows. READ (34 COMMENTS) »
- 07/02 US ISPs block hacker probes: Swedish police (5 comments) »
- 06/02 Kinnevik in bid to buy up publisher Metro (2 comments) »
- 06/02 Fire brigade slammed for 'renting out' rooms (2 comments) »
- 03/02 New bidder in the Saab saga shows its hand (8 comments) »
- 03/02 Volvo group announces record sales for 2011 »
- 03/02 TeliaSonera reports profit drop for 2011 »
- 02/02 Electrolux profits plunge amid weak demand »
- 02/02 AstraZeneca job cuts hit Södertälje hard (8 comments) »
- 02/02 Europe's banks set for years of 'shrinkage': Borg (2 comments) »
- 01/02 'Underclass-safari' post lands official in trouble (1 comment) »
20 things to know before moving to Sweden
As diverse as Sweden is, there are a few societal norms that are distinctly Swedish. Understanding a handful of them will hopefully prepare you culturally before you relocate. When you're invited home to a Swede, you better be on time and take your shoes off, writes expat Lola Akinmade-Åkerström. Read more »
How far can English take you in Sweden?
Sweden is a country where almost everyone can speak English. So why bother to learn Swedish? Edina Varnagy from Hungary managed with English for a whole year but then found that Swedish could open doors – to a job, a social life and greater understanding. Read more »
| 14/02 | Data Warehouse Developer for DONG Energy IT DONG Energy |
Gentofte |
| 14/02 | YOUNG TALENT PROGRAM - AUTOMATION ENGINEER FOOD PROCESSING Tetra Pak |
Lund |
| 14/02 | Technical Sales Service Specialist (m/f) MWV |
Home Office |
| 14/02 | Application SW Architects/Developers within Product Development Volvo information Technology AB |
Göteborg |
| 14/02 | Software Engineer - Online EA DICE |
Stockholm |
| 14/02 | Business oriented Legal Counsel to Klarna Klarna AB |
Stockholm |
| 14/02 | Business Controller Michael page |
Göteborg |
| 14/02 | Software Engineer (.NET) - Limited Contract Monster |
Prague |
| 14/02 | UX Engineer (.NET) - Limited Contract Monster |
Prague |
| 14/02 | UX Engineer Monster |
Prague |
- 14/02 Investor confidence tops 10-month high »
- 14/02 OECD sees German growth slowing in 2012 »
- 13/02 Deutsche Bank 'to pay €800 mln' in Kirch case »
- 13/02 Greece leaving the euro not so scary - Germans »
- 10/02 Berlin defies EU over copyright deal »
- 10/02 Germans don't trust Greece to tighten belt »
- 09/02 Tourists flock to Germany in 2011 »
- 09/02 Daimler books record €6-billion profit »
- 08/02 Exports top €1 trillion despite euro crisis »
- 08/02 GM threatens major job cuts at Opel »
- 13/02 Looking for a long term appartment
- 13/02 Babysitter
- 13/02 flat or room available
- 13/02 Party Photographer
- 13/02 Apartment Near Arlanda
- 13/02 Apartment Needed Immediately
- 00:00 Need to replace windows
- 23:57 Should I ask her on a date or not?
- 23:48 What is death?
- 23:22 Where to buy cheap wedding rings
- 23:08 Driving on Autobahn
- 22:52 SFI - personal number loop...
- 22:45 E-Mail replies from Swedish Businesses
- 22:13 Where do you live?
- 22:13 Big Fat Gypsy weddings
- 19:17 Upper abdominal pain
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Therapy in English in Stockholm Trained in California Individuals & Couples (08) 93 81 48 FREE phone consultation
Visit anxiousorblue.se
The new Online Tennis Store with the largest selection of Babolat Products in Sweden
http://www.babolatshop.se
Turning Point Counselling centre offers the international community of Stockholm a safe space for personal development, counselling and coaching.
http://www.turning-point.se/show.asp
Swedish Down Town PR Consulting and Productions is an innovative business company which provides valuable assistance with Public Relations and Communications in the swedish and the international market.
www.swedishdowntown.com
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
British-Australian Male Counsellor. Counselling Therapy for Depression, Mental Health, Sex, Relationship & Expat Issues
08-559 22 636 or CLICK HERE
Your comments about this article:
The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.
SVT - quit wasting my money on crap. Don't force me to pay for this kind of publicity or your "warmth and humour." Sit back and ponder for a second or two why so many people try to skirt paying your stupid and useless tax and maybe you can connect the dots. I wish I could send you my license fee in the mail in single kronor coins.