March 15, 2010
Published: 23 Dec 09 11:15 CET
Updated: 23 Dec 09 17:35 CET
Online: http://www.thelocal.se/24020/20091223/
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US auto giant Ford confirmed late on Wednesday morning that an agreement has been reached to sell Volvo Cars to Zhejiang Geely Holding. The deal is to be signed in the first quarter of 2010 and completed in the second quarter.
What do you think? Leave your comment below.
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They will let the engineering filter down to they Geely product line to help improve the status of ther product at home and drive sales. I would expect that they will eventually build a new low end mass market Volvo in China for the domestic/asian market.
Eventually China will supply the world markets with the low end Volvo range cars and Sweden will supply the high cost low volume prestige cars with China being the largest export market for those models.
or they will strip factories and move everything to China :)
There are car companies which require you to own one of their products previously to own a new one. Shame that such practices are not applicable into acquisitions. Or maybe you should at least selling fridge parts to be considered as a qualified bidder.
Racist ? or !
Racist towards Amaricans or Chinese? Hahahaha... Funny..
Nah. Sorry if I sound racist. I am Asian living in Sweden. I love my host country and its heritage just as I love my own country. In all fairness I don't think the sale will work to the betterment of Sweden and its Iconic brand Volvo. And thats why I am disappointed.
1, Who else really cares about Volvo except Geely. Just see those so-called consortiums and former directors' tricks.
2, I think Geely wishes Volvo stand up again but that all depends on the local workforce competence and its business strategy.
3, It is in evidence that Volvo has been sick for quite a long time systematicaly and strategicaly. Volvo needs a change, a new Volvo that consumers wish it to be.
4,Whether Volvo produces low end or high end car, it all depends on what Volvo can do and what the consumer expect from it. At present, Volvo car equals low competence and going bankruptcy.
Both Volvo and Saab need "sugar daddys" who are willing to invest in the brands like the way Tata has done with Jaguar. Under Ford management, Jaguar built cars that looked only backwards at their heritige and the brand was slowly dieing along with their customers (of old age). I loved my Fathers Jag XJ6 when I was a teen and then 30 years on they looked the same and always felt like something my father and not me would buy. Now under Tata Jag is showing great promise.
I think (hope) Geely will be smart enough to know that simply moving Volvo to China for lower costs will kill the good will Volvo has as an international brand.
I think that besides investing in current models due for upgrades that Geely will commission their volvo engineers to develop a new smaller Volvo "S10" to compete with cars like the Fiat 500 or Smart and be built in China for first the domestic market and when the build quality is up to scratch, then the world markets.
Maybe to combine Volvo and Geely's common heritage, Volvo will introduce a new "retro" model and recreate the 245GL. They were shaped like fridges laying on the side and probably drove like a fridge. I never drove a fridge but I did learn to drive in a 245 ;)
:)
Hopefully volvo will be a top selling car in china and its sales volume pass the critical level where it can make enough profit, with enough money to do more research and sell more car and make more profit and make more new cars and sell more cars, etc...
ha ha
If Geely bought Volvo, I think the Chinese government is willing to help by designating Volvo as government cars. That's a huge market in China.
Geely has a very good business plan such as developing more upper-scale, bigger Volvo to compete with Audi, BMW, and MB. Volvo will eat German luxury cars' lunch for sure.
is it a dark day for volvo or western countries as you know it?
@ MO
Tragedy ... for whom? not for volvo employees .... yes ownership means you can do what you f** want to ... that is capitalism ...
@abbyrovenn
Yr worst fears are realized? volvo workers' worst fears (like that of Saab) thankfully are not realized. There are still a lot of white american made junk of steel available .... the ones that the red necks love cruising in ....
I did not realized that people who buy cars look for the labels that say:
''Made In a White Country by White Factory Workers who eat in Canteens Served by Black Slaves and pee in Toilets washed by Black Slaves and live in a country with a White President Obbs Black President.'''
ha ha
I'm sure Roy E never buys anything made in China ;)
@livinginsweden
Who told you that Volvos are low quality junk? Your dentist, doctor, the barman who's never had a Volvo? That is NOT true. I am into cars and many members of my family have been mechanics for decades; and believe me, in any garage you get the same or less number of Volvos and SAAB's with problems as BMW's, VW's, Renault, and most of other not-troubled brands. They simply do not sell cos most of people find a more "attractive" option lastly.
In MY opinion, which might be wrong, Volvo's problem is that they are somewhere between a posh brand and a budget car and most of buyers are one thing or the other, but nothing in between. They have a lot of things you cannot find in a Skoda or a Fiat, but do not have the NAME AND FAME of other brands like BMW and the price is somewhere in between. So, most of people who like cars and have a money go for the brand and the ones who want a budget car go for a real budget one. That leaves VOLVO with just a few pot. buyers from which we still have to forget about the ones who don't wanna listen to some "know nothing - talk much" friends say "ohhh nooo, don't buy that junk, everybody says thau are bad", but Mr Everybody is someone who says a lot of b***s***t all the time.
Well you prefer the folks who brought you the invasion and occupation of Iraq? the burning alive of 82 by the government, many children and women in Waco? slave labor in places like Saipan?
For every wart you find for the Chinese you can find for americans, just ask the native native americans.
BTW Ford also let the iconic English brand Jaguar go to the Indians. I think they will do a fine job with it since Jarguars were starting to look like pimped out Fords. I think Volvo will do fine under the Chinese. It may not be ideal for Swedish workers but it will beat complete shutdown by a long way, just ask Saab workers.
It's just amusing to watch how people so eager to strike an impotent self-righteous pose in the name of social justice and human rights behave when there's real money involved.
reality bites.
Goodbye Swedish based factories, for anyone reading between the lines.
Their only path is to become a niche brand, which can be done, look at Suburu.
Its funny that while you have your ignorant rant about the chinese taking Volvo you complain about the Ford versions.
Texas was Mexico's and before than Indians ... until the gringo who speak with forked tongue arrived and took the land ..
ha ha
Has Iceland turned to a destination for Psychos ? Check for a suitable psychologist before you go... enable to prescribe your medicine :)))))))))))))))))))
The chinese are going to be in you face ... whether you like it or not
ha ha
Its great that Swedish car companies are out from under the yoke of Americans.
The east is catching up and its their turn. How hard is it to compete against us lazy, couch surfing westerners, supporting a bloated infrastructure?
Geely will be good for the brand. Whether that means good for Sweden is another story all together.
I'm no lover of the US big business model but salute Ford for their commitment to Volvo over the years. Geely is a relative new kid on the Chinese industrial scene but I suspect they will continue Ford's nurturing. They want Volvo's technology, its presige and its history. They'd be stupid to upset that balance - and the Chinese are anything but stupid!
Why blame Ford for this troubled company's woes? What were they supposed to do with a loss making subsidiary - keep on throwing good money after bad?
C'mon hide under your bed .. the commies are coming!!!!
Are you serious? Are you still scared of commies ... goes to show .. if one say it enough times .. they become scared and believe it ... I suppose you believe in god too.
ha ha hide your daughters .. the commies are coming to rape them!!!!
Rum Malmo run ..... ..... looks like you need to run for the rest of your life .... becos the commies and chinese are coming!!!!!!
The commies are coming and forcing us to eat rice ... starting at the Volvo factory ... fried rice for everyone at lunch time, more fried rice at diner time ... no more coffee breaks .. only black chinese tea.....
Next Christmas lunch .. no more swedish meat balls and potatoes ... dog balls and friend rice!!!!
Herregod!!!!
Oh my GOd run run run!!!
Certainly they can't drive a human rights suppressing, commie, chinese built, rolling lead infection around while putting out the elitist vibe at the local art gallery wine tasting event. Can they, or does this mean we've just come full circle?
Have the communists outdone us at being capitalists? I think so.
However it has to be said Ford are a lot better at managing companies and seeling them than GM. . .
While reading your post, I can't help laughing out loud. You are a funny man.
Consumer rating groups like Consumer Reports have at least since the late 80s rated most American cars as substandard. I personally have no friends or relatives who have any sense of national pride for a car brand. Everyone would like to "buy American" but more and more that meant overpriced and poorly made cars. Of course you have the show-offs who get the big Escalade, but I don't think it's brand loyalty that attracts them. Who else produces urban assault vehicles like the big 3?
Anyway, now little brother Sweden will have a new older brother that they can love/hate. Business as usual.
First, Volvo must go upscale to compete with luxury German cars like Audi and BMW to afford Swedish high cost. Volvo also has to come up with more new models to compete with VW and Toyota. To achieve this, Volvo needs an owner with deep pockets and a big and growing market. Geely of China just in time comes to rescue. I am quite optimistic about the future of Volvo.
It's clear you know very little about the car industry, or have been out of the game for the past 20 years.
The fact is, American cars for the past 10 years or so have been on par or better in safety, price, build quality reliablity than thier European or Japanese marqued counterparts. The problem is, American car companies have to shake thier 1970's-80'-90's image, the one you are familiar with. With varying success they have been able to do that.
The pony trick with Volvo and somewhat Saab is that in scandinavia, they are viewed as everyman's cars. Where, outside, they are marketed as luxury cars, on par with MB or BMW. That's a hard act to swing.
Disclaimer: I'm formerly a Chevy guy (buy 'merican, right?), now Subaru, and tempted at Ford, in recognition of thier superior management.
Maybe so but the models made are as distinctive as jello. And for some reason they insist on selling the ugliest models in the US. The Ford Mondeo is a very nice looking car. The Ford Fusion or Mercury Milan (a true insult to Milan) are true rental car material.
Chysler and Cadillac hava attempted some type of distinctiveness with the gangsta pimpsled look. Other models are tired remakes of 1960's hot rod models. I suppose they figure the 16 yo then is now a balding 50 something trying to relive his youth. It wont be too many years before the Mustangs, Camaros and Chargers look tired and old like their owners.
himilo
........ I see the opposite happening...... Torslanda will not alone stay but expand to produce Geely cars also.
Chinese communism seems to be flourishing while American capitalism isn't