Published: 8 Jan 10 09:45 CET | Print version
Online: http://www.thelocal.se/24268/20100108/
A group led by a Swedish truck industry veteran and a former government minister has expressed an interest in buying Saab Automobile from US owner General Motors.
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If GM refuses to sell to everyone it is because they want to shut down SAAB out of vindictiveness.
I hope SAAB ends up in Swedish hands or failing that European ownership.
Simple, it takes a while to get together the capital for a bid and to get straight as possible answers out fo SAAB regarding any problems that may arise. GM's legal representatives are notorious for delaying giving answers.
If they turn down Jan Nygren it will be very interesting. GM will have to explain itself publicly. Also the change in Government this year will go very badly for GM if they play games with Nygren like they did witih Konegsegg.
Ecclestone and Nygren bidding. Looks like GM's game playing has backfired. They will be caught between an anvil and hammer, if they play games.
Looks like the entertainment is only beginning.
Keeping it as a special marque or brand, with a good margin per car sold, is better than trying to mass-produce large volumes and realising a smaller margin per sale.
Mass production of cars is often not the answer as it often dilutes the brand. If the brand is as distinguished as Saab, it keeps an edge of exclusiveness which is what premium car buyers want and expect. Not cheap boxes on wheels for a mass market audience which are available elsewhere.
While the economy struggles to come out of recession, it is better to undersupply the market until demand firms up and confidence returns. Running a smaller plant turning out fewer units will achieve this.
Just one point though, "...is one of four storied brands..." what does this mean, please?
Two questions: Is everyone looking to get Saab for a bargain price? If the Saab advocates claim the business is worth a lot of money . . . shouldn't they bring the money to the table?
To my knowledge GM has not set the price for Saab and therefore it is pretty easy for them to turn down bids for a variety of reasons. We will see whether they engage with these new parties or whether this whole affair has been a cynical charade.