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Toyota wins case over Volvo 'safest car' claims
Published: 12 Mar 10 13:47 CET | Print version
Online: http://www.thelocal.se/25492/20100312/
Sweden's Market Court (Marknadsdomstolen) has ruled that Volvo Car's marketing of its XC60 vehicle as the "safest in the world" is misleading and lacks supporting evidence.
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Volvo has been warned that it will incur a fine of one million kronor ($140,000) if it does not desist from making the claims.
The court based its judgement of the firm's marketing on the message conveyed to the average consumer, which according to Swedish law has to be based on credible verifiable claims.
The case dates to a marketing campaign launched in the beginning of 2009. Some of the advertisements - in print, television and internet sources - forwarded various claims pertaining to the XC60's security or safety characteristics.
Some of the slogans used in the campaign included "...in other words - the safest in the world," and "the most fuel-efficient in its class - the safest in the world."
As a result of Volvo's claims, rival car company Toyota reported the matter to the Market Court. Volvo has been ordered to pay Toyota's court costs of 1.035 million kronor.
Peter Vinthagen Simpson
news@thelocal.se
+46 8 656 6513
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And there is proof of that, 8.000.000 recalls.
the only way to see which is safest car is to drive the volvo xc60 headon against a toyota landcruise .... and see which driver survive. is that simple enough?
ha ha ha ha ha
Toyotas are poor people pretending that nobody knows how much they paid for their econo-boxes, pure garbage. Volvos are great cars.