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February 14, 2012
MTG wins rights to English Premier League
Published: 22 Mar 10 09:46 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/25664/20100322/
Viasat, part of the MTG group, has won the exclusive rights to broadcast the English Barclays Premier League for the next three seasons.
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The news means that Viasat Broadcasting will take over from Canal Plus from the start of the 2010/2011 season. Viasat have not divulged information over how much they had paid to win the rights.
"That is not public information, and we will not be releasing it," Karin Zingmark at Viasat told The Local on Monday.
Europe's richest league will be broadcast in Viasat Fotboll, Viasat Sport and Viasat Sport HD as well as a new Viasat Premier League HD channel.
The channels will together show a total of 228 matches each season, divided over 6-8 games per week. Viasat will also broadcast more feature programmes of highlights, interviews and analysis.
"The rights and the exposure brings with it a significant responsibility to develop the framework and coverage," Viasat sports chief Per Tellander said in a statement.
The new Premier League HD channel will enable fans to get a closer look at their favourite stars.
Viasat already owns the rights to Champions League broadcasts.
"Together with the Champions League, the Premier League makes Viasat Fotboll Sweden's leading football channel," Per Tellander said.
Peter Vinthagen Simpson
news@thelocal.se
+46 8 656 6518
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Your comments about this article:
The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.
how much the viasat prices will increase (and this is what worries me more since I have those channels and I am not interested at all in the English football)?
After much discussion, the guy conceeded that it was a grea area and that there was nothing they were allowed to do, but he understood my concern.
Can't someone from the Local look into this ? It cannot be the case that consumers subscribe to a TV service based on a specific programme offering, that the offering changes, and the signal provider then claims no responsibility.
I certainly genuinely thought I was subscribing to Canal+ the TV channel, not Canal digital a service provider !