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February 14, 2012
Saab unveils new Saab 9-5 to journalists
Published: 31 May 10 16:56 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/26952/20100531/
After many months of waiting, 250 foreign journalists visited Trollhättan on Monday to test Saab Automobile's new flagship vehicle, the new second-generation Saab 9-5.
- Saab shares dive despite strong 2011 report (10 Feb 12)
- Saab to cut Swiss Gripen fighter price: report (8 Feb 12)
- Several bids for Saab: administrator (7 Feb 12)
During its darkest days in early January, it looked as if the fully developed car would never reach the market. It was only after the last minute success of Spyker Cars' bid to buy the company from General Motors that the future of the model - and the brand as a whole - were secured.
The first cars are expected to reach dealers the week before Midsummer in mid-June. On Monday, Saab started the big launch, inviting 250 journalists from different countries to visit Trollhättan to test drive the car.
For Saab's future, it is crucial that the car does not flop. The smaller Saab 9-3 model continues to sell the most units for the brand.
The price of the new 9-5 is deliberately set higher than its 13-year-old predecessor. Prices start at 311,000 kronor ($40,000) and rise up to about 600,000 kronor depending on engine and equipment.
"The price means that the sales volume is expected to be slightly lower," said Peter Hallberg, CEO of Saab's dealer network.
Saab's turbulent times are not yet over. There are still companies that do not allow their employees to buy Saabs as company cars simply because of the lingering uncertainty surrounding the company.
Finance and leasing companies have set very low residual values, or how much the cars are estimated to be worth in three years, on Saab vehicles. However, Saab dealers have agreed to provide a guaranteed residual value for the vehicles.
"We guarantee a value on par with our competitors," said Hallberg. "This means around 50 percent for volume models. We hope that will eliminate the worries of fleet car buyers."
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"We guarantee the value on par with our competitors" does he mean the Tata Nano? Not the German brands not by a mile!
Good luck to the workers in SAAB in Trollhättan.
How many BMW, Audi, Mercedes and SAABs have you driven had or known? I have driven a few (no Lexus unfortunately) and known many more.... and it's just a marketing thing. Very good cars all of them, but I've been into cars for many years and all the ones you mentioned give the same problems or even more than an average SAAB. And I'm not even a huge SAAB fan. Not even Swedish, but they are NOT bad cars at all. Also it's FROM 311,000 SEK. The 600 one is the top expensive. I don't know how much is the most expensive BMW or Mercedes, but I'm sure it's more that that.
The 2008 has been lovely. The 2003 is quirky but 90% of the issues we have had were warranty related so we weren't exactly put upon to repair them.
The largest chunk of change we have spent on the 2003, thus far, was $400 for a cabin fan. In the grand scheme of auto repairs, I think this is pretty solid.
While it's easy to say that SAABs are quirky, weird, little cars, those who are looking for dependability (and slightly boring) buy Hondas. SAABs appeal to a niche market - a concept GM couldn't grasp.
There is much more to come from Saab. The 9-5 is something of a halfway house, but it's a viable new car that should satisfy selective buyers in Europe. Let's hope the next model will be purer still.