Published: 20 Jun 10 12:02 CET | Print version
Online: http://www.thelocal.se/27346/20100620/
Sweden’s royal wedding has made a major mark on media outlets around the world, although its impact has been greatly diminished by a boycott on the part of three leading international news agencies.
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"BANG!!!! BANG!!!! BANG!!! In the midst of the Stanley Cup’s Eastern Conference semifinals series, every Bostonian knows it is all about Bruins ice hockey. Oh right. I am in Sweden, home of the 2013 International Ice Hockey Federation GOLD Champions. And there is certainly no doubt ice hockey fever has taken over Sweden. A lot of Swedes,..." READ »
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That's strange. They kept telling us that is the Royals who are supposed to promote Brand Sweden.
This is the fifth article on Larsson in the Times. There has been no mention of the royals.
What a waste of taxpayers money.
The Observer famously reported the marriage of Charles and Diana with a short pararaph and no picture. Two inches on page 14 is an improvement, those sad old liberals must be going soft.
Er, Sky News did indeed report the wedding.
The Royals could have been a lot more successful if SVT hadn't "rained on their parade" by antagonizing the world press. You didn't see that happen with the Millenium series...
In the end, unrestricted coverage makes a world of difference.
I agree
@ xavidx
Explain to me your calculation on the 50 ore per person for a Royal wedding of 182 millions and 8 million inhabitants (from which not all are tax payers)
I prefer to put my "50 ore" in education, health and creating jobs.
And if you have some time left... explain to me the fun.