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February 13, 2012
Clas Ohlson to open up to 200 stores in UK
Published: 30 Aug 10 13:00 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/28656/20100830/
Swedish hardware chain Clas Ohlson is planning to launch an aggressive expansion campaign across the UK of up to 200 stores.
- H&M to open 240 new stores in 2010 (24 Jun 10)
- Ikea offers repose in Paris metro marketing campaign (17 Mar 10)
- Swedish retailers hit success in Norway (22 Mar 05)
Separately, more than 900 people applied on Wednesday for just 30 jobs ahead of the November opening of Clas Ohlson's eighth UK store in Dudley, newspaper Express and Star reported last week.
"We can see a time when we would have 200 stores in the UK," Clas Ohlson CEO Klas Balkow told the Daily Telegraph on Saturday. "We've proved in the Nordic nations that this kind of model works and we've been successful. There is a gap in the UK market right now and we think there's an opportunity for us to take that position."
Clas Ohlson plans to open 17 to 22 new stores in the 2010 to 2011 financial year. The company will focus exclusively on opening stores in the UK after it has opened 150 stores in the Nordic countries.
Similar to IKEA, Clas Ohlson was founded in a rural village called Insjön in central Sweden's Dalarna in 1918 as a mail order company. Opening its first shop in 1926, it did not open its second location until 1989 in Stockholm, beginning its retail expansion.
Clas Ohlson is now the largest hardware chain in Sweden with 3,200 employees and distributes 6.2 million mail order catalogues around the world.
The retailer offers a "herring back" promise, giving customers a free jar of pickled herrings in addition to a refund if they find a product they have purchased on sale at a cheaper price elsewhere.
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I have shopped more times than I remember at C.O and if ever I had a problem or wanted to give something back (without using it) they always gave me service with a smile.
(Unsolicited good review)
...and I might add the total opposite of an Apple store with their moronic "genius" bar.
Honestly, if it always "just works" then why do they need a "genius bar"? I solved my own problem there and taught the people who were supposed to help me how its done.
But... my irritation has taken me off topic, just one thing left to say:
Good luck C.O!
They do sale junk and the reason people go there is because there is no other options. If you live outside the city or have a car then there are some places you can go however I have not been that impress with those places either.
Blog contributors would do well to look more carefully at both the stores and the catalogue. This company has a great deal to offer...or why else would they have built an enormous distribution centre in the middle of the Swedish countryside last year?!