Subway plans massive Sweden expansion
Published: 11 Mar 11 14:53 CET | Print version
Online: http://www.thelocal.se/32540/20110311/
US sandwich chain Subway, recently crowned the largest restaurant chain in the world, is planning an extensive expansion in Sweden, the firm has confirmed.
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Subway, which was founded by DeLuca as a 17-year-old in Bridgeport, Connecticut in 1965, recently surpassed fellow US fast food provider McDonald's to become the largest restaurant chain worldwide.
From humble beginnings in the US northeast, the firm has grown to 34,246 outlets in 95 countries.
The plans for Subway's Sweden expansion were presented on Thursday on the first day of Fred DeLuca's three day long trip to the country.
Since opening its first franchise in Stockholm in 1999, Subway currently operates 81 restaurants across Sweden, a figure which DeLuca hopes to triple in less than five years.
While most Subway restaurants are concentrated in Sweden's larger cities, plans call for the chain to increase its foot print in other regions as well.
With the Swedish appetite for fast food is reported to be on the rise and Subway now plans to cash in on this trend.
"Swedes eat more fast food than ever and we are seeing increased demand for a fresher alternative to more traditional fast food," Michael Von Bargen of Subway Sweden said.
"We have set an ambitious but realistic goals and to achieve this, we are currently working hard to recruit ambitious franchisees and to identify new strategic locations to establish our business."
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Tasteless, disgusting and unfresh food, akin to sucking on a turd flavoured cushion.
"Tunnelbanan"? I guess that was some kind of joke.
I was in Alicante and nothing else was open in the area.
It was tasteless crap masquerading as food, NEVER again
1. Wendy's- The Baconator- Three large beef patties with Cheese and topped off with lots of real Bacon!!!!!! Coomes with French Fries and a giant Coca-Cola!!! Ask for extra salt Packets and Mayonaise. Screem Odin and dive in.
2. Back Yard Bar-B-Que- Lots of big burgers, they start off with 2/3 of a Pound of real beef and then add things like Mayonaise, lots of Bacon, Cheese and Chili! After the burger and spiced fries order the Chili, Comes with a giant Dr. Pepper.
3. McDonalds- I think these quys are kind of ligt weights, except for their French Fries which are my favorite, get the Bacon, Cheese Angus Burger, very good! Comes with a giant Beverage.
4. Steak and Shake- Company grinds up large steak into Hamburgers and serves with giant Malts. Resturants are decorated like the 1950s.
5. Taco Bell- A box of twelve Tacos, you can carry home to the front of your TV!
6. Beer Barn- Just what it says a barn you drive through and they will put Whiskey or beer in your trunk and you pay without even getting out of the Car!!! Drive home and drink a gallon of Makers Mark Whiskey while sitting on the floor in front of your TV as a quick meal substitute.
PS thought all those firms called 'Bell' were American telephone companies.
I agree with prior comments, not a huge fan of subway. Not to mention, like all fast food, subway is loaded with salt. 99% of fast food is crap. Better to get up a little early and make yourself a sensible lunch if possible.
"3. McDonalds- I think these quys are kind of ligt weights, except for their French Fries which are my favorite,"
You need to see this
http://www.youtube.com/watch?v=htnvzLU1I1o...e=youtube_gdata
http://www.dailymail.co.uk/health/article-1365424/Subway-vs-McDonalds-The-artery-clogging-truth-favourite-fast-food-chains.html
Sweden doesnt have lots of snacks for sale. it's always kebab, max burger, falafel, pizza, and sushi. when in NY i could get into any diner and buy whatever good snack i want for a decent price. like a small cup of fried noodle, Shish-kebab, Chinese desserts, bubble tea, japanese cakes, all for 3-4 USD and you enjoy it. srsly, scandinavia def has food crisis.
http://www.marksdailyapple.com/