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May 26, 2012
Swedish supermodel in 'age-bullying' lawsuit
Published: 3 Jun 11 11:25 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/34158/20110603/
A Swedish model is suing beauty giant Estée Lauder for 12 million kronor ($1.93 million), after the cosmetics company portrayed her as old and wrinkly in an advert, according to Swedish daily Aftonbladet.
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During her lucrative career she has featured on the industry's major magazine covers, as well as on the runway of the most prestigious fashion houses.
Currently, however, Forsling is in the midst of a heated feud with former employers Estée Lauder, a battle which now looks to be headed all the way to the courthouse.
The cosmetics company used a photo of the model without makeup in an advert for Plantscription, an anti-aging cream aimed at 45 to 60 year-old women, without informing her about it.
Forsling, 35 years old, was not amused and claims the unflattering photograph was taken prior to the start of a completely different photo shoot with Estée Lauder, before she had her make up applied or been styled.
She claims that she was not informed the photo would be used for anything, and has no connection to the anti-aging cream.
"Forsling has never used Plantscription. She did not participate in Defendants' study - indeed, she would not have been eligible to participate because she is significantly younger than 45," the lawsuit stated.
According to Aftonbladet, she is now suing the company for 12 million kronor ($1.93 million) for what the newspaper describes as "age bullying".
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Didn't she realise she was being paid to fulfil an art director's fantasy in order to advertise a product? Or did she think the aim of the shoot was to make her look good?
I bet she didn't complain when her wrinkles have been retouched in the past.
Are you always so stupid or is today a special occasion?
1. They used her image for a purpose other than she had agreed to in a marketing campaign. Breach of contract.
2. Her image is her value. It has an expiry date for use as a model. If her image is degraded/prematurely expired it will cost her a fortune. No one will hire her (except several commenters on the Local and I don't know if she will take beer caps as payment for modelling....). If her career has been damaged then she has a right to damages accordingly.
I wouldn't be too happy with them either though, being shown as old in the modeling business can kill a career.
Uhh...being shown to be over 24 can kill a career. It's a miracle she's still getting any work at all.
I have to agree with an earlier comment. So many beautiful swedish women here...when they're young. Maybe it's too much time at the solarium, but swedish women do not tend to age well. It's a shame too. That brown leathery look isn't so attractive anyway, but then to have it suck away decades worth of possibly good skin years is just a waste.