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February 14, 2012
Ljungberg too sexy for Stockholm bureaucrats
Published: 26 Apr 06 10:41 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/3658/20060426/
A giant poster of Freddie Ljungberg wearing Calvin Klein underpants has been banned by Stockholm bureaucrats for being sexist.
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"They think it is too sexist," Hans Lindeblad, CEO of Lindeblad & Wedin, Calvin Klein's Swedish marketing agency, told Stockholm City.
"It's nuts," he added.
The agency presented planners with two giant adverts, one featuring Ljungberg in a sexy pose with fellow model Natalia Vodianova and other showing the footballer alone. Both were rejected by officials.
Similar posters have already been displayed in New York, Milan, London, Tokyo and Paris.
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Highlights
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Swedish word of the day
fin
adjective
Fin means anyhting from sweet to proper. When someone says, Du är så fin it's quite a compliment.
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