• Sweden edition
Business & Money

Sony Ericsson ends 2011 with massive loss

Published: 19 Jan 12 12:05 CET | Print version
Online: http://www.thelocal.se/38592/20120119/

Mobile phone manufacturer Sony Ericsson said Thursday that intense competition hit fourth quarter sales hard and forced the company to post a loss of €247 million ($318 million) for the year.

Sales in the final quarter dropped to €1.29 billion, a decline of 18.8 percent from €1.59 billion the previous quarter and of 15.7 percent from €1.53 billion in the fourth quarter of 2010.

"Our fourth quarter results reflected intense competition, unfavourable macroeconomic conditions and the effects of a natural disaster in Thailand this quarter," chief executive Bert Nordberg said in a statement.

Sales dropped 17.2 percent overall in 2011.

Restructuring charges of €93 million in the final quarter contributed to the poor results, but even excluding those charges operating margin plunged to minus 10 percent.

"Fourth quarter sales were negatively impacted by macroeconomic challenges in advanced economies contributing to weaker holiday sales, and certain component shortages from the flooding in Thailand in late October and early November 2011," the company said.

"In spite of these challenges, throughout 2011 we've shifted our business from feature phones to smartphones, and our Android-based smartphone sales in the quarter increased by 65 percent year-on-year," Nordberg said.

The number of units shipped in the fourth quarter dropped to 9.0 million however, from 9.5 million in the third quarter and 11.2 million in the final quarter of 2010.

The average selling price declined to €143 in the fourth quarter of 2011 from the €166 in the third quarter.

Sony Ericsson was created in 2001, combining the then unprofitable handset operations of Swedish telecom equipment maker Ericsson and Japanese consumer electronic maker Sony to eventually become the sixth-biggest player in the global market for mobile phone handsets.

But in October, the companies announced they were ending the decade-old join venture, with Sony planning to buy Ericsson's 50 percent stake in Sony Ericsson for €1.05 billion.

Because the sale hasn't yet officially been completed – the deal is expected to be completed by late January or February – Sony Ericsson's losses have also taken a 1.1 billion kronor ($161 million) bite out of Ericsson's fourth quarter profits.

AFP/The Local (news@thelocal.se)

What do you think? Leave your comment below.

Your comments about this article:

The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.

14:47 January 19, 2012 by SimonDMontfort
Think the problem has been the poor sales of 'feature phones'.

Interesting though, that 5 years after the iPhone intro, the major handset makers are still finding it tough going to compete"
15:39 January 19, 2012 by Mats Nilsson
Let it die, like Saab. Swedish cannot manage business.
07:41 January 20, 2012 by karex
#1 I think that you have a point there. Also, their prices are not competitive. If people can get the same or better paying less, why would they buy Ericsson? I personally prefer Ericsson but can't bring myself to pay the extra cost just for the brand.
ADD YOUR COMMENT   (YOU MUST LOG IN OR REGISTER TO MAKE A COMMENT)
Business & Money headlines
Ericsson probed over suspected bribes

Ericsson probed over suspected bribes

Swedish telecom equipment maker Ericsson is suspected of having bribed ministers in Romania in connection with being awarded a contract for the country's emergency number and is now under investigation in the United States. READ () »

Warning over 'long-term' Swedish export slump

Warning over 'long-term' Swedish export slump

Sweden's largest business confederation has gone out guns blazing, criticizing politicians for not facing up to the challenges of "a lost year for Swedish exports" in 2012. READ () »

'Lean hospital a sign of Swedish welfare reform'

'Lean hospital a sign of Swedish welfare reform'

A Stockholm hospital saved from closure by private health care providers has been hailed by the Economist as one of modern's Sweden public-private success stories. READ () »

H&M mulls production in South America and Africa

H&M mulls production in South America and Africa

Swedish clothing giant H&M is looking into the possibility of sourcing its production to South America, Central America, and even Africa, chief executive Karl-Johan Persson said on Monday. READ () »

Nord Stream plans new gas pipelines

Nord Stream plans new gas pipelines

Gas pipeline firm Nord Stream will hold an information meeting on the Baltic island of Gotland on Monday to introduce a proposal to extend its controversial gas pipeline project. READ () »

'Sweden next in line for housing market crash'

'Sweden next in line for housing market crash'

Sweden tops a list of countries that risk suffering a housing market crash, Germany's Commerzbank has warned, citing the slackening off of Swedish property prices as a harbinger of a potential downswing. READ () »

Solna voted best place to live in Sweden

Solna voted best place to live in Sweden

Solna, a suburb just north of Stockholm, is the best place to live in Sweden, according to a new ranking published on Friday by Swedish news magazine Fokus. READ () »

Ikea founder rated fifth richest in the world

Ikea founder rated fifth richest in the world

Ingrad Kamprad, the founder of Swedish furniture giant Ikea, finished fifth on the Bloomberg Billionaires Index published on Friday, with an estimated fortune of $55.6 billion. READ () »

LinkedIn profile lands Swede with hefty tax bill

LinkedIn profile lands Swede with hefty tax bill

A Swedish man is facing a five-million kronor ($750,000) add-on to his tax bill after the authorities took a proper look at his account on the professional networking site LinkedIn. READ () »

India in no rush to open first Ikea store

India in no rush to open first Ikea store

The first Ikea store to open in India may not be ready for years, with the India head of the Swedish furniture giant prepared to wait until the the perfect location is found for the first of the 25 planned stores. READ () »

More Business & Money

Find a new job in Sweden now
21/05 .Net Software Architects
Volvo Information Technology AB
Göteborg, VTG
21/05 Application consultant
Capgemini Sverige AB
St5ockholm, STHM
21/05 Är du vår kunds nästa tekniska
Framtiden
Linköping
21/05 Area Manager, Endovascular(EVAR):- Scandinavia
Sverige
21/05 Betting Connections Recruitment
Betting Connections
Sweden
21/05 Business Analyst or Requirement Specialist
Capgemini Sverige AB
Stockholm, STHM
21/05 Business Consultant
Stockholm
21/05 Business Controller
Stockholm
21/05 Controller Tele2 Group Product Management
Tele2 AB
Kista, STHM
21/05 Enterprise Architect
Stockholm

ALL JOBS »


 
Latest Business & Money news from Germany
Holiday Luxury Villa in Portugal
Casa Birgitta in Algarve, Portugal. Reduced price in best location. Private estate on white sand beach. All amenities included. Book here today! edward_george1@hotmail.com
The Local's new Marketplace
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
Counseling in English
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Trade binary options
Create an account with Banc De Binary, the world’s most reputable binary options firm, and start cashing in today! You can start by practicing with our free $50,000 demo account.
www.bbinary.com
Therapy in English
Expat counsellor & talk therapist offers counselling for stress, relationship issues, sexuality, culture adjustment & life coaching. Private & confidential. Stockholm or Skype. Contact me today! 08-559 22 636 or
CLICK HERE