Apple seeks 'geniuses' in Stockholm
Published: 24 Feb 12 11:12 CET | Print version
Online: http://www.thelocal.se/39316/20120224/
Apple is set to open their first official store in Stockholm soon, and the company has put out the call for “geniuses” to apply for vacant positions.
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“You will be fascinated by how things work and the reason they sometimes don’t. You change your computer settings now and then just for the fun of it,” reads the ad.
“As a child you were the type who took things apart just to put them together again (correctly). Does this sound like you? Then you can pass as a Genius here".
The ad states that the job entails much more than just fixing things, and customer service, tech advise and timely repairs are all mentioned in the job description.
The new store is set to open in Audi’s old offices at Hamngatan in Stockholm, according to the Expressen newspaper.
The new company “Apple Retail Sweden AB” was registered via the Swedish Company Registration Office (Bolagsverket) on Stureplan in Stockholm, in November.
Other positions available include working with the Expert Team, Creative Team, Engineers, and specialists, and applications can be made through Apple’s website.
The first Apple Store opened in 2001 in Virginia in the United States, and opened its first outlet in Europe in Regent Street, London.
There are currently more than 350 Apple Stores worldwide.
What do you think? Leave your comment below.
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There are some names there, but I have no idea if those are correct.
My experience with Apple geniuses (in places as far apart as New York and London) suggests they are very well trained. And will directly contradict bogus advice from kiddies employed by large prominent stores of computer stores. The bogus advice being if you buy a Dual Core Intel system ths will speed up your dial up Internet connection.
The genius of the Apple genius idea is they are *not* sales people. They are strictly technical support. This gets against the schemes used by other stores where "technical support" staff are in reality uneducated sales people on commission.