H&M defends bikini ad amid skin cancer worries
Published: 9 May 12 16:43 CET | Print version
Online: http://www.thelocal.se/40736/20120509/
Experts have slammed Swedish retail giant H&M's new swimwear campaign for its alleged glorification of super-tanned bodies.
- H&M announces new Parisian collaboration (11 Jun 13)
- Many fashion models 'too skinny': H&M head (28 May 13)
- H&M mulls production in South America and Africa (20 May 13)
A cancer awareness organization in Switzerland, which also shows the ad, has slammed the retailer, claiming that their adverts have undermined their own advertising.
H&M have defended the campaign by saying that they had chosen a model with darker skin in order to best show the strong colours on sale this season.
“The model in the swimwear campaign is called Isabeli Fontana and she is Brazilian, which means that she has a darker skin tone than most Europeans,” H&M representatives told The Local.
However, other pictures featuring the model show that her skin tone is nowhere near as deep as the colour portrayed in the latest H&M campaign.
But, representatives have claimed that the model is inspiring, and that skin tone has nothing to do with their focus.
“Of course we think this is an important subject, however the aim with our campaign is to show our swimwear collection, which we think that Isabeli Fontana is doing in a good and inspiring way,” the organization said.
Every year, some 2,800 people in Sweden are diagnosed with malignant melanomas, now one of the most common forms of cancer in Sweden.
Besides Australia, Sweden is the country with the largest percentage of its population struck by the cancer.
The Local/og
twitter.com/thelocalsweden
What do you think? Leave your comment below.
Aid cuts would be 'devastating'
Criticism of the government's foreign aid policy is mounting as Swedish ambassadors, aid organizations and politicians slam Development Aid Minister Gunilla Carlsson's announcements that development assistance to several countries may be slashed. READ () »
Swedish forestry firm cuts 2,500 jobs
Forestry giant Stora Enso plans to let another 2,500 employees go, of whom 750 work in Sweden, citing weak markets and deflating profits. READ () »
Sweden among winners in future EU-US deal
Sweden is second in line to benefit the most from an EU free-trade deal with the US, for which negotiations were finally given the all-clear in a move welcomed by pro-business groups in Sweden. READ () »
New Telia CEO 'excited' about the job
TeliaSonera's new head Johan Dennelind believes he is the right man to restore the Swedish telecom giant's reputation after the company's Uzbek bribery scandal. READ () »
ABB board unanimous in pick of CEO
Swiss-Swedish engineering giant ABB has appointed a new CEO, who has a background in oil and gas, utilities, telecoms and automotive industries and who was a key player in the acquisition of Baldor. READ () »
Wine pulled because it was 'too good': supplier
Sweden's state-run liquor store monopoly has sent back 6,000 bottles of a Spanish wine because it tasted better than expected, according to a Swedish alcohol supplier. READ () »
Sweden may cut aid to Palestinian territories
Development aid minister Gunilla Carlsson has said that the Swedish government may reduce development assistance for the Palestinians since they have failed to reach a peace agreement with Israel. READ () »
Gothenburg corruption blamed on city culture
A hierarchical "Gothenburg Spirit" among politicians and civil servants contributed to a culture of corruption in the past decade, concluded a report on Sweden's second largest city. READ () »
Sweden abandons bid to lift EU snus export ban
The Swedish government has given up its efforts to force the European Union to scrap its ban on the export of snus, choosing instead to focus on protecting the popular moist tobacco product's use in Sweden. READ () »
'Swedish work-visa window too narrow'
Since 2008, migrants to Sweden can swap course from seeking asylum to seeking a work visa with the help of an employer. The Local speaks to one migrant who praises the system, while saying it could be improved. READ () »
- 12/06 Bankruptcy hits major Swedish free school firm »
- 11/06 US judge rejects Saab bankruptcy lawsuit »
- 10/06 Wolf 'massacre' leaves over 20 sheep dead »
- 10/06 AstraZeneca snaps up US inhaler company »
- 07/06 Prosecutor seeks docs in TeliaSonera bribes case »
- 07/06 Swedish dads stay home as mothers work »
- 05/06 Sweden's Meda denies India merger rumours »
- 05/06 Ikea founder steps down from key board post »
- 05/06 Google to power data centre with Swedish wind »
- 04/06 New smartphone app for Sweden's high flyers »
| 18/06 | Accounting SpecialistHays | Katowice, SLA |
| 18/06 | Agency General Manager ? Scandinavia | Göteborg |
| 18/06 | C++ Developer | Stockholm |
| 18/06 | Chemical Plant ManagerThe Valspar | Hendrik Ido Ambacht (NL) |
| 18/06 | Cloud ArchitectCapgemini Sverige AB | Malmö, SKÅ |
| 18/06 | Compliance Manager - NordicsAce European Group Ltd | Stockholm |
| 18/06 | CPL Ireland - Swedish CollectionsCPL Ireland | Malmö |
| 18/06 | CPL Ireland - Swedish or DanishCPL Ireland | Malmö |
| 18/06 | Enterprise Services Solution Architect | Sverige |
| 18/06 | Financial Reporting Product Manager | Sverige |
- 18/06 German investor confidence on the up »
- 18/06 Commerzbank 'to shed 5,000 jobs' »
- 17/06 Sun sets on Siemens solar division »
- 17/06 Motorists flush away millions in toilet tickets »
- 14/06 Germany joins EU youth unemployment fight »
- 14/06 Canny footballer shoots, scores, is banned »
- 13/06 Rat poison found at Lidl supermarkets »
- 13/06 Berlin: EU can find 'good solution' to US free trade »
- 12/06 German chains 'ignore Turkish shoppers' »
- 12/06 Vodafone makes bid for Kabel Deutschland »
- Goodyear Dunlop Tires Nordic - Head of Business Control
- CPL Ireland - Swedish Collections
- CPL Ireland - Swedish or Danish
- Interaction Recruitment - Swedish
- MGI Recruitment - Swedish Inside Sales
- Projob NL - Swedish and English
- Projob NL - Swedish and English
- RECA Young Professional Program/Trainee
- SITS i Göteborg söker Danslärare
- SITS i Oslo söker Lärare (även
- 05:08 Prospects of a medical residency in Sweden
- 02:03 Wedding Dress WANTED!
- 00:22 Campervan in -30?
- 22:50 Planning on moving to Sweden from USA
- 22:46 Was it you I saw in Stockholm?
- 21:53 Swedish health care system
- 19:27 Is Edward Snowden Victim Of Chinese Honey-Trap?
- 17:49 Help with visas!
- 16:58 Study to be a Primary School Teacher
- 15:59 Sweden vehicle emissions laws?
Create an account with Banc De Binary, the world’s most reputable binary options firm, and start cashing in today! You can start by practicing with our free $50,000 demo account.
www.bbinary.com
Expat counsellor & talk therapist offers counselling for stress, relationship issues, sexuality, culture adjustment & life coaching. Private & confidential. Stockholm or Skype. Contact me today! 08-559 22 636 or
CLICK HERE
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Your comments about this article:
The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.
Natural tan is much better, there is no reason at all to go out and lie in the sun, go out and do something productive while you are there if you really must!
It beats my mind why some people discriminate based of skin colour, yet sit in the sun the whole day in order to look like those they feel superior to...funny world. Low IQ is a BYIATCH if Karma isnt!
What gives?