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Business & Money

Boob burns not bikini-related: Swedish retailer

Published: 18 May 12 11:40 CET | Print version
Online: http://www.thelocal.se/40906/20120518/

The manufacturer of the bikini suspected of having caused severe bust-line burns on a Swedish woman claims that test results reveal the beach garment is not responsible for the woman's scorched skin.


“We take what has happened very seriously and have promised the customer that we will do everything we can to help find the cause of the unpleasant occurrence,” said Charlotte Högberg, head of information at the women’s fashion store Kappahl that retailed the bikini.

However, when an independent company tested the used bra, as well as one that was unused, they found that the chemical content of the two bikinis were different, but they could find nothing to corroborate the claim that it was the metal underwiring of the bra that was the cause of the burns.

However, in the chemical evaluation the company detected the chemical Oxybenzone, an organic compound used in sun screens which is relatively common in the US but is not allowed to be used in European products without a specific marking within the EU.

The reason why the marking is required is because in intensive light it can cause skin reactions reminiscent of burns.

The company also said that despite selling over 100,000 underwired bikinis a year, they have never before heard of any connection between the underwiring and sunbathing.

The testing, however, was important for them as they wanted to make sure it was not their bra that caused the woman’s discomfort.

“It is important to us that our customers are feeling safe with our garments, both when it comes to dangerous chemicals and other defects,” Högberg said.

Rebecca Martin
Follow Rebecca on Twitter here.

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13:47 May 18, 2012 by Opinionfool
Well of course Kappahl say this, they will clasp at anything to save their business from any profit cleavage as someone boobed in this case. The profits have to be creamed off. Presumably they have their insurance under-wired too just in case the supporting evidence proves to be skimpy and it doesn't hold up with everything falling out. BUt to The Local I want to say "det är inte bra" when you use pictures of two different bikini tops to accompany this story and I suspect of two different women too.
14:39 May 18, 2012 by Stonebridge
TheLocal only runs these bikini-top stories so that their teenage journalists can Google an image search on the word "tits" without being subject to disciplinary measures.
15:43 May 18, 2012 by Svensksmith
Good work if you can get it.
20:15 May 18, 2012 by SimonDMontfort
@ Stonebridge - Agree with you there: I reckon they've been getting ideas from 'The Sun' newspaper!!
21:24 May 20, 2012 by salalah
Nice body...
05:43 May 22, 2012 by Da Goat
Any chance of a sequel to this story so as to get a new picture again? LOL
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