Published: 20 Jun 12 13:13 CET | Print version
Online: http://www.thelocal.se/41558/20120620/
US comedian Stephen Colbert has put out a second plea to take over Sweden’s official Twitter account yet has only succeeded in making the Swedish Institute “very amused”.
| The Colbert Report | Mon - Thurs 11:30pm / 10:30c | |||
| Operation Artificial Swedener - Sweden's Response | ||||
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It is more than clear that he is not going to do any favor for Sweden or improve Swede's image(If Sweden even need it!). He is outraged by the level of apathy in Sweden but he is in no position to change that. It is also very clear that SI will never do what he has asked for and they are just playing with him in Swedish style!
Having said that, he is also capable of doing deeper, albeit tongue in cheek, reporting on what the USA could learn from Sweden, but that would take more time, more cost, a lot more wit and would not get the cheap laughs. I doubt it will happen.
In conclusion, I think giving Colbert the @sweden twitter account for a week has too high a risk of backfiring on Sweden. And there's something comforting about knowing that Sweden will not cave in to pressure from an American celebrity.
B) The lack of concern from Sweden over the 'masturbation' and blatantly ignorant 'Jew' tweets (and yes, I use the word 'antisemitic' very sparingly - but this was borderline antisemitic) - shows how completely out of touch Swedes are.
Giving the Tweet to normal Swedes has shown what a ridiculously uncivil place Sweden can be - and it does the OPPOSITE of what you are trying to be. Many people will find those tweets utterly repulsive, defying your objectives. God knows what would happen if they gave the national Tweet to anyone in the US - but they're not that stupid.
C) The Swedes should go with Colbert - he would bring massive attention - and do it in a fun, irreverent but respectful way. He would multiply the followers 10x, and generate fun headlines around the world.
The character of Colbert is a satire of US far-right media. The general idea is 1) I am always right, 2) data that conflicts with my opinion is wrong, a lie, or just doesn't exist, 3) it is not important to maintain a consistent position on an issue, if you can blame the liberals for something, 4) everything that goes wrong is the fault of the liberals, ... you get the idea maybe.
Colbert will not promote Sweden. He will promote Colbert. This is the * character * of Stephen Colbert in the show.
(The real Stephen Colbert is not much like his fictional television character.)
Even better, they launch into the twitter equivalent of "thermo nuclear war" and tweet each other to death. I would pay to see that.
The purpose of the project was to promote Sweden's tourism. As I said before, I've been here for 2 months and the tweets that I have read don't do this country any justice or make anyone feel like they should travel here.
Honestly, I think having a person currently traveling in the country would be a better method of promoting tourism and if the account holders could get Colbert to come and stay here for a few days while tweeting, it would do wonders for this country. I love this place, but the account doesn't do anything to show the excellent cultural values in Sweden (Currently the account is tweeting about fake strawberries or something...who cares?)