• Sweden edition
Business & Money

Strawberry 'scandal' leaves Swedes seething

Published: 21 Jun 12 11:19 CET | Print version
Online: http://www.thelocal.se/41580/20120621/

Foreign strawberries are being repackaged and passed off as Swedish, causing outrage among growers and authorities to send samples to Germany for analysis in an effort to stop the black market trade.

The popular tradition of real Swedish strawberries at midsummer is under threat this year, as an increasing number of markets are repackaging foreign strawberries and selling them off as Swedish.

“We have taken a few samples and they’re on the way to Germany for analysis,” said Waldemar Ibron of the Swedish Board of Agriculture (Jordbruksverket) to the Dagens Nyheter newspaper.

While there have been favourable conditions for berry-growing in Sweden’s south lately, growers are furious that they’re being undersold by dishonest packagers.

”People ask me why my berries are more expensive, and I explain how it is,” said one anonymous grower to the Aftonbladet newspaper.

“But I need proof too.”

According to the paper, it costs the typical berry-grower 11 kronor ($1.60) to produce one tub of strawberries – whereas foreign berries are being sold with a “grown in Sweden” label for just eight kronor.

However, despite the repackaging, it is still possible to differentiate between real and fake “Swedish” strawberries, according to DN.

Repackaged foreign berries will usually only say “Swedish berries” on them, whereas true Swedish berries will have details about origin, class, and who has produced them.

While Ibron laments that the pirate packagers will most likely never be caught due to the lengthy analysis time of three weeks, he is hopeful that one particular lead in southern Sweden may prove fruitful.

“We have one seller’s identity so we can trace them if there’s a good enough reason for it,” he told the paper.

TT/The Local/og
twitter.com/thelocalsweden

What do you think? Leave your comment below.

Your comments about this article:

The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.

11:45 June 21, 2012 by byke
Seems they have gotten themselves into a bit of a jam.
11:46 June 21, 2012 by sometimesinsweden
If it seems too cheap to be possible, it generally isn't.
11:48 June 21, 2012 by fakeempire
There is a way to know this, if the strawberries look all natural, dirty, not bright red, they are probably Swedish. If they look picture perfect, shiny red, and juicy then they probably come from somewhere else.
11:52 June 21, 2012 by Keith #5083
#byke

luv it!
12:24 June 21, 2012 by EP
HAHA ,,, probably has been going on for ages and the Swedes still live with the self-created illusion that somehow Swedish strawberries are the best ... and all along ... they weren't even Swedish ;-)
12:45 June 21, 2012 by Beavis
so what..I buy the Belgian and Polish ones instead. They are cheaper and fresher and better quality. Both countries also have a minimum wage and pay much more than the Swedes who every year abuse Vietnamese workers to pick berries
23:23 June 21, 2012 by BillyB
The foreign ones taste better so this is a good thing
10:24 June 23, 2012 by calebian22
Everyone knows Mount Hood strawberries are the best.
21:26 June 23, 2012 by salalah
Eat my dingleberries you cheaters!
23:08 June 23, 2012 by Rishonim
@fakeempire.. LOL... Agree, Swedish strawberries are rather insipid and boring. In order to get some flavour out of them one need to soak them in sugar water for a few hours. What about tomatoes? we could use a few tasty ones as well
21:49 June 24, 2012 by johan rebel
Who cares? Commercially grown strawberries completely lack flavor. All the farmers care about is large harvests; that the berries are resistant to bruising and can therefore easily be transported long distances; and that they have a long shelf life. The stupid consumers will keep buying them anyway.

Like strawberries? Get hold of a variety that is at least 40 years old, and grow your own. That way you will reduce your pesticide intake as well.
15:02 June 29, 2012 by Michael A. Lowry
Why send the strawberries to GERMANY for testing? German laboratories are just not the same. The strawberries should be tested in SWEDEN!
18:02 June 29, 2012 by reel life
I don't care where they're from, as long as they are certified organic (absolutely no pesticides), and not from an area that got a lot of the Fukushima radiation. Radioactive cesium is almost identical to potassium, so any fruit or vegetable high in potassium is going to soak up a lot of cesium. Strawberries are high in potassium.
ADD YOUR COMMENT   (YOU MUST LOG IN OR REGISTER TO MAKE A COMMENT)
Business & Money headlines
Riksbank unveils new board members

Riksbank unveils new board members

Sweden's central bank has appointed two new board members plucked from banking and academia to replace two outgoing members, one of whom was an outspoken critic of the Riksbank's commitment to the government's inflation goal. READ () »

Sweden has 'lower tax burden' than Senegal

Sweden has 'lower tax burden' than Senegal

While Sweden has a reputation for having one of the most painful tax bills in the world, a new report ranks Sweden 20th when comparing the tax burden on salaries when social security payments and salary brackets are taken into account. READ () »

Ericsson probed over suspected bribes

Ericsson probed over suspected bribes

Swedish telecom equipment maker Ericsson is suspected of having bribed ministers in Romania in connection with being awarded a contract for the country's emergency number and is now under investigation in the United States. READ () »

Warning over 'long-term' Swedish export slump

Warning over 'long-term' Swedish export slump

Sweden's largest business confederation has gone out guns blazing, criticizing politicians for not facing up to the challenges of "a lost year for Swedish exports" in 2012. READ () »

'Lean hospital a sign of Swedish welfare reform'

'Lean hospital a sign of Swedish welfare reform'

A Stockholm hospital saved from closure by private health care providers has been hailed by the Economist as one of modern's Sweden public-private success stories. READ () »

H&M mulls production in South America and Africa

H&M mulls production in South America and Africa

Swedish clothing giant H&M is looking into the possibility of sourcing its production to South America, Central America, and even Africa, chief executive Karl-Johan Persson said on Monday. READ () »

Nord Stream plans new gas pipelines

Nord Stream plans new gas pipelines

Gas pipeline firm Nord Stream will hold an information meeting on the Baltic island of Gotland on Monday to introduce a proposal to extend its controversial gas pipeline project. READ () »

'Sweden next in line for housing market crash'

'Sweden next in line for housing market crash'

Sweden tops a list of countries that risk suffering a housing market crash, Germany's Commerzbank has warned, citing the slackening off of Swedish property prices as a harbinger of a potential downswing. READ () »

Solna voted best place to live in Sweden

Solna voted best place to live in Sweden

Solna, a suburb just north of Stockholm, is the best place to live in Sweden, according to a new ranking published on Friday by Swedish news magazine Fokus. READ () »

Ikea founder rated fifth richest in the world

Ikea founder rated fifth richest in the world

Ingrad Kamprad, the founder of Swedish furniture giant Ikea, finished fifth on the Bloomberg Billionaires Index published on Friday, with an estimated fortune of $55.6 billion. READ () »

More Business & Money

Find a new job in Sweden now
22/05 Accounting Manager
Michael Page
Göteborg
22/05 Accounting Manager
Michael Page
Göteborg, VTG
22/05 Architectural Engineer #8409
Aker Advantage
Stockholm
22/05 Controller Tele2 Group Product
Tele2
Kista
22/05 Head of Product Control - If Industrial
IF skadeförsäkring
Stockholm, Nordic
22/05 Internship - Researcher
Ericsson
Stockholm
22/05 Manager project management office
Aker Advantage
Stavanger
22/05 Purchasing Controller
Human Capital
Stockholm
22/05 Risk & Compliance Manager
Human Capital
Stockholm
21/05 .Net Software Architects
Volvo Information Technology AB
Göteborg, VTG

ALL JOBS »


 
Latest Business & Money news from Germany
Therapy in English
Expat counsellor & talk therapist offers counselling for stress, relationship issues, sexuality, culture adjustment & life coaching. Private & confidential. Stockholm or Skype. Contact me today! 08-559 22 636 or
CLICK HERE
Holiday Luxury Villa in Portugal
Casa Birgitta in Algarve, Portugal. Reduced price in best location. Private estate on white sand beach. All amenities included. Book here today! edward_george1@hotmail.com
The Local's new Marketplace
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
Counseling in English
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Trade binary options
Create an account with Banc De Binary, the world’s most reputable binary options firm, and start cashing in today! You can start by practicing with our free $50,000 demo account.
www.bbinary.com