Complaint about 'hooker' kids clothes goes viral
Published: 10 Aug 12 11:40 CET | Print version
Online: http://www.thelocal.se/42534/20120810/
Swedish high street fashion chain Lindex has been hit by an online storm after a woman’s complaint about their “hooker-like” clothing range for young girls went viral.
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“I was extremely disappointed by the range. Is it really the wish of the ‘marketers’ (producers and consumers) that nine-year-olds should dress like, excuse the expression, hookers???”
The message was posted on Tuesday morning, and has since received over 55,000 likes on Facebook and boasts hundreds of comments of support below.
Tight shirts with leather, leopard skin with black lace, and low cut tops were among the garments Stehn took issue with, claiming that the “sexy” outfits were the ones most highlighted in the displays.
“I am completely for the idea of cool and cheeky children’s clothing, but think that we adults should take a bigger responsibility for which signals we send to our young girls. How do you feel about this?” she continued.
Lindex, however, has not acted in response to the criticism, but has posted a message in reply to readers.
“Lindex is an international fashion company, which means that some people believe that certain items should not be available for children, while others believe it’s fashionable. Our aim is to offer a product range that appeals to many customers in the same markets we are in.”
According to their official site, Lindex is one of northern Europe's leading fashion chains with around 430 stores in Sweden, Norway, Finland, as well as other parts of Europe and the middle east.
They describe their range as “inspiring, affordable fashion to women interested in fashion”.
According to daily Metro newspaper, Lindex has also come under fire in the past for their bikini range for one-year-olds.
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@Svensksmith Do not give ideas to Ulrika Messing. It is not fair for Lindex.
Or lets say, I'd act to a lady as she is a hooker, and I could say: Ops. your cloths are like hookers ...
Come on, you don't like these cloths for your 9 years old daughter, don't by them. If there are "really" 55000 others that "like" and do as you (and they also have children around this age), then the company will change the line to cope with this market. if there is still a demand, they make their products as they do now. This is called free market economy.
I`m going to take a wild guess and say that I don`t think that all those 55000+ have a nine year old daughter.
Sweden is the country where almost eerything is forbidden, Why do you think we have a dictatorship?
It says a lot more about the mother, as she apparently has time to be concerned over irrelevant things like this. Unless she dresses like her own parents did at her respective age, it might be worth it to accept that styles change and people dress differently as time progresses. I'm sure stuff she wore herself at younger ages has been called inappropriate, tramp- or hooker-like by others.
Free publicity? Childrens author, just realises after 9 years that Lindex is selling inappropriate clothing and posts about it, gets mentioned in the news by name and her job.
Brilliant self marketing!