Sweden mulls banning babies in formula ads
Published: 7 Nov 12 14:54 CET | Print version
Online: http://www.thelocal.se/44294/20121107/
Using photos of babies to market baby formula could soon be banned in Sweden, as the government bids to discourage mothers from choosing powdered milk over breastfeeding.
- 'A new law is not the right formula' (7 Nov 12)
- Twitter storm over 'official' Swedish breasts (22 Mar 12)
- Ban mums' bare boobs: young Swedes (26 Oct 11)
It would also ban infant formula makers from featuring babies on the packaging, to avoid idealizing use of the product. Instead, packaging should feature a graphic description of how to prepare the product.
Offering free samples of infant formula or selling the products at a discounted price would be strictly forbidden. And the packaging information could not suggest that formula was a good alternative to, or better choice than, breastfeeding.
The packaging should also clearly state that parents should not give formula to babies without a recommendation from a person with the appropriate training, according to the memorandum from the ministry.
For 30 years, the Swedish Consumer Agency (Konsumentverket) and the baby food industry have agreed not to actively market infant formula, according to a report in the journal Riksdag och Department.
The new legislation will incorporate an EU directive into Swedish law, superseding the agreement.
The 2006 directive aims to ensure infant formula is used in the right way, based on accurate information and through appropriate marketing.
The new law would come into effect on August 1st 2013, according to the memorandum from the agriculture ministry.
For more on Sweden's "breast is best" attitude to formula and one of The Local's contributor's take on it, click here.
Rebecca Martin
Follow Rebecca on Twitter here.
What do you think? Leave your comment below.
Stockholm's not burning
With international media swooping on the Stockholm riots from every angle, The Local's Oliver Gee explains why Stockholm is not burning, and how the story has been blown out of proportion. READ () »
Stockholm riots: causes and consequences
After five nights of rioting throughout the outskirts of Stockholm, many in Sweden and elsewhere are trying to make sense of it all. The Local spoke to a mix of commentators and local politicians to get their views. READ () »
Swedish firms 'clueless' about foreign graduates
As white-collar union Saco slammed Sweden for not helping well-educated foreigners into the labour market, The Local spoke to researcher Josefin Edström about the disconnect between foreign professionals and Swedish employers. READ () »
US and UK issue travel warnings for Sweden
The UK Foreign Office has issued a travel warning for Sweden after arsonists tore through several Stockholm suburbs, while Americans have been warned to stay out of the affected areas by their embassy. READ () »
Swedish riot police to call in reinforcements
With Swedish police set to call in reinforcements in an attempt to get the now five-day-old wave of arson and vandalism under control, Sweden's image abroad may have been tarnished. READ () »
Quiz: 'A Swedish city with a pulse'
For this week's secret location picture gallery quiz, we head to a city that's among the top 20 in terms of population size. Can you guess which one it is in nine clues? READ () »
Princess Madeleine 'not nervous' about wedding
Sweden's Princess Madeleine is "less nervous than she thought" about her impending walk down the aisle at Stockholm's Storkyrkan church to wed US financier Chris O'Neill. READ () »
'Tired' Swedes have less sex than ever: study
Swedes are having less sex than ever before, a new survey has revealed, and their libidos appear to have waned too, prompting researchers to warn that "desire disorders" may be keeping Swedes from getting intimate. READ () »
- 24/05 'Tired' Swedes have less sex than ever: study »
- 23/05 Swedish zoo celebrates rare elephant birth »
- 23/05 Swedish scientists chart entire fir tree genome »
- 22/05 Four jailed for drugging internet date victims »
- 22/05 Doc went on holiday as Swede's cancer spread »
- 20/05 Pirate Swede in 'biggest ever' hacking trial »
- 19/05 Vast peat fire in Skåne may burn for weeks »
- 17/05 Sweden's drug testing industry plummets »
- 16/05 Suicide figures soar for Sweden's disabled youth »
- 15/05 'Swedish celebrities have raised cancer awareness' »
| 24/05 | Accounts Payable to Bosch RexrothAcademic Work Danmark | Malmö |
| 24/05 | Analog Field Application EngineerArrow EMEA | Kista, STHM |
| 24/05 | Business Analyst, KarlskronaCapgemini Sverige AB | Karlskrona, BLE |
| 24/05 | CAE-Engineers within Solid MechanicsRandstad AB | Linköping or Växjö or Västerås, VTM |
| 24/05 | Corporate Sports Sales Executivesmarcus evans (Scandinavia) ltd. | Stockholm |
| 24/05 | Development Engineer ? Control SystemsExperis Engineering | SKÅ |
- 24/05 Fan wants Bayern ticket-Oktoberfest beer swap »
- 24/05 Nationwide cannabis limit rolls nearer »
More news from Germany at thelocal.de
- 24/05 Top Ten: English terms the French want barred »
- 24/05 Street crime hurts Paris tourism: fashion brands »
More news from France at thelocal.fr
More news from Norway at thelocal.no
- 24/05 Tibetan exiles berate Chinese rights record »
- 24/05 Chinese premier lauds trade deal in Bern »
More news from Switzerland at thelocal.ch
In cooperation with DoToday
Register now for:
> Free use of noticeboard
> Special discounts
> Weekly news roundup
> Unlimited use of discuss
- Corporate Sports Sales Executives
- INTERNATIONAL SALES EXECUTIVE
- Online Functional Designer
- Regional Sales Manager - Nordic EMEA (Mobility)
- Accounts Payable to Bosch Rexroth
- Interim Business Controller
- Senior IT Project Manager, Husqvarna
- Technical Expert - Antenna and
- Test Coordinator
- Analog Field Application Engineer
Be British, be sincere and be bold »
"Sweden is a veritable smorgåsbord for UK business. I see our work as a bit like a kind of dragon’s den for both for larger and smaller British companies. It is about matching the UK companies, not with cash, but with Swedish market opportunities." READ »
- 23/5 09:23 REFLECTIONS OF A TWITTER VIRGIN…. (The Diplomatic Dispatch)
- 21/5 21:34 WEEK 21 (Stripes News)
- 20/5 15:25 Hockey. Hockey. Hockey. (Boston Blatte)
- Corporate Sports Sales Executives
- INTERNATIONAL SALES EXECUTIVE
- Online Functional Designer
- Regional Sales Manager - Nordic EMEA (Mobility)
- Accounts Payable to Bosch Rexroth
- Interim Business Controller
- Senior IT Project Manager, Husqvarna
- Technical Expert - Antenna and
- Test Coordinator
- Analog Field Application Engineer
- 02:14 Husby Riots and violence against the police...
- 00:59 Canada vs. Sweden
- 00:22 Phone landline installation
- 23:14 Cleaning business in Sweden
- 21:43 Moving to Sweden from England
- 20:24 Moving to Sweden (Questions) HELP
- 19:21 Questions regarding partner visa
- 16:29 Adobo- Filipino Recipe
- 12:33 Is it safe to keep money at forexbank?
- 04:24 Gym memberships without a personnummer?
Create an account with Banc De Binary, the world’s most reputable binary options firm, and start cashing in today! You can start by practicing with our free $50,000 demo account.
www.bbinary.com
Expat counsellor & talk therapist offers counselling for stress, relationship issues, sexuality, culture adjustment & life coaching. Private & confidential. Stockholm or Skype. Contact me today! 08-559 22 636 or
CLICK HERE
Casa Birgitta in Algarve, Portugal. Reduced price in best location. Private estate on white sand beach. All amenities included. Book here today! edward_george1@hotmail.com
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Your comments about this article:
The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.
Given now this is taking away valuable and sometimes balanced information for mothers and quite literally forcing them to purchase publications to see what options are out there if a mother cannot nurse from day 1, I feel this somewhat unacceptable.
Yes Caesar is discouraged in sweden....
Even if you required it on your previous delivery
These women who give their babies formula should not be ridiculed or persecuted for that decision.