Swedish make-up firm launches in Middle East
Published: 19 Nov 12 11:12 CET | Print version
Online: http://www.thelocal.se/44504/20121119/
Swedish cosmetics company Make Up Store is launching its first stores in the Middle East, the company announced on Monday.
- Last Oriflame staffer released from Iran jail (12 Jan 11)
- Swedish firm sets new record property price (22 Dec 10)
- Iran frees jailed Swedish cosmetic firm worker (4 Nov 10)
Other Swedish make-up brands like Oriflame, Isadora and Face Stockholm have already established themselves in several countries around the world.
The reputation of Swedes as an honest people and the Swedish brand as a sign of quality could be the secret of their success, Liias told the paper. Swedes are also good at marketing their products abroad and at building concepts and brands.
“Swedish make-up has always done well as far as I can remember. Oriflame has done a fantastic job around the world. And Face Stockholm has also paved the way for Swedish cosmetics," Liaas told the paper.
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