Ferry campaign touts 'fun' 1940s Germany
Published: 9 Dec 12 11:59 CET | Print version
Online: http://www.thelocal.se/44942/20121209/
In an ad campaign for trips to Germany and Poland, ferry liner company Stena Line describes the forties - a period closely associated with war and Nazi persecution - as a "delightful decade when lots of fun things happened".
- Police probe Swede's Holocaust ash art work (7 Dec 12)
- Missing Swedish woman likely fell off ferry: police (29 Nov 12)
- 'Nazi-era' names cause climber consternation (12 Aug 10)
But several people born in the 1940s complained, saying they mostly associate that era with the Second World War and the Holocaust rather than unbridled fun.
"Hooray, you were born in the 1940s!" the mailing said.
"This was a delightful decade when lots of fun things happened - and then you were born in the middle of it all! Now we want to give you a really good birthday tip. Book a trip with us for yourself and your favourite travel companion - yes, why not bring the whole family with your children and grandchildren! On board you will enjoy good food, spend time together and have fun."
Stena Line spokesman Jesper Waltersson apologized to those who took offence.
"We will change all the mailings from January 1st and we will remove the original wording. We're redoing the whole thing. We have to listen to and take this type of criticism into account," Waltersson told media trade magazine Resumé.
Nobody at Stena Line reacted to the ad campaign's celebration of the war-torn 1940s until members of the public filed complaints.
"Looking at it now, one can only agree that it is an unfortunate wording, but the main purpose was to congratulate all those born in that decade," said Waltersson.
Stena Line is a Swedish shipping and cruise company founded in Gothenburg in the 1960s.
The Local/nr
Follow The Local on Twitter
What do you think? Leave your comment below.
Male nurse dons dress in shorts shortage rage
A male Swedish nurse has donned a dress to protest the lack of shorts at a hospital in southern Sweden, saying he had to fight the small battles for gender equality in the workplace. READ () »
Assange is the UK's problem: lawyer
WikiLeaks founder Julian Assange is prepared to spend another five years inside the Ecuadorean embassy in London, but one Swedish lawyer said on Tuesday that the decision would not affect the Swedish case. READ () »
Transport chaos threatens Midsummer
A public transport strike appears likely to kick off on Wednesday night after unions and state-transport heads failed to agree on workers' pay and conditions after three days of discussions. READ () »
Puppy smuggling shows no signs of abating
Almost 2,000 puppies are smuggled illegally to Sweden every year, new statistics reveal, putting Sweden at risk of rabies while endangering the life and health of the trendy dogs. READ () »
Train driver slams beggar on loudspeaker
A Swedish train driver has been criticized for using the loudspeaker to warn passengers about a beggar on board a Stockholm commuter train, and encouraging them to save their money and rip up the beggar's papers. READ () »
Stockholm travellers a repeat problem: police
A travelling community has moved on after Stockholm University exchange students were forced out of their accommodation over safety concerns, with police claiming the situation is nothing new. READ () »
Swedish princess bride escapes traffic fine
Stockholm City Police have decided not to issue Princess Madeleine a fine for driving in the bus lane a few days before her high-profile wedding, after confusion about her rights to use the lane. READ () »
No review for hand-shake discrimination case
The Swedish Justice Ombudsman will not look at a case in western Sweden where a man was paid damages for not being given an internship after he refused to shake a female boss's hand for religious reasons. READ () »
- 18/06 Transport chaos threatens Midsummer »
- 18/06 Assange is the UK's problem: lawyer »
- 18/06 Puppy smuggling shows no signs of abating »
- 18/06 Train driver slams beggar on loudspeaker »
- 18/06 No review for hand-shake discrimination case »
- 18/06 Swedish princess bride escapes traffic fine »
- 18/06 Stockholm travellers a repeat problem: police »
- 17/06 Swedish woman cleared after dog towed to death »
- 17/06 Assange meets Ecuador minister in London »
- 17/06 Swedish woman fakes cancer to get out of jail »
More news from Germany at thelocal.de
- 18/06 Why France needs a total ban on smacking kids »
- 18/06 Concerns mount as Lourdes flood waters rise »
More news from France at thelocal.fr
- 18/06 American tourist dies in Arctic cruise mishap »
- 18/06 Norwegian apologizes for long-haul flight service »
More news from Norway at thelocal.no
- 18/06 Basel striker bound for German transfer: reports »
- 18/06 Students trash Zurich high school in 'prank' »
More news from Switzerland at thelocal.ch
In cooperation with DoToday
Register now for:
> Free use of noticeboard
> Special discounts
> Weekly news roundup
> Unlimited use of discuss
- Goodyear Dunlop Tires Nordic - Head of Business Control
- CPL Ireland - Swedish Collections
- CPL Ireland - Swedish or Danish
- Interaction Recruitment - Swedish
- MGI Recruitment - Swedish Inside Sales
- Projob NL - Swedish and English
- Projob NL - Swedish and English
- RECA Young Professional Program/Trainee
- SITS i Göteborg söker Danslärare
- SITS i Oslo söker Lärare (även
This weeks results..week 24/25 »
"A weekend full of surprises and LFC football. Results look like this: Div 5 Men won 4-2, K1 lost 5-0, K2 won 2-1, Vets lost 3-2, R1 lost 4-1. Korpen Ladies play Monday night and on the 26th the Div5 Men close the first half season with the last match before the summer kicks in. /LFC " READ »
- 05/6 13:52 The Golden Thread (The Diplomatic Dispatch)
- 29/5 09:11 IKEA UK: Swedish furniture giant stomps gnomes. (Boston Blatte)
- 16/5 08:32 Be British, be sincere and be bold (Brits Mean Business)
- Goodyear Dunlop Tires Nordic - Head of Business Control
- CPL Ireland - Swedish Collections
- CPL Ireland - Swedish or Danish
- Interaction Recruitment - Swedish
- MGI Recruitment - Swedish Inside Sales
- Projob NL - Swedish and English
- Projob NL - Swedish and English
- RECA Young Professional Program/Trainee
- SITS i Göteborg söker Danslärare
- SITS i Oslo söker Lärare (även
- 02:03 Wedding Dress WANTED!
- 00:22 Campervan in -30?
- 22:50 Planning on moving to Sweden from USA
- 22:46 Was it you I saw in Stockholm?
- 21:53 Swedish health care system
- 19:27 Is Edward Snowden Victim Of Chinese Honey-Trap?
- 17:49 Help with visas!
- 16:58 Study to be a Primary School Teacher
- 15:59 Sweden vehicle emissions laws?
- 14:31 Registering elsewhere in the EU for a 2 days
Create an account with Banc De Binary, the world’s most reputable binary options firm, and start cashing in today! You can start by practicing with our free $50,000 demo account.
www.bbinary.com
Expat counsellor & talk therapist offers counselling for stress, relationship issues, sexuality, culture adjustment & life coaching. Private & confidential. Stockholm or Skype. Contact me today! 08-559 22 636 or
CLICK HERE
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Your comments about this article:
The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.