EU rules stop Swedish 'potency mustard'
Published: 27 Jan 13 16:47 CET | Print version
Online: http://www.thelocal.se/45850/20130127/
Unable to prove its claims of heightened virility, a local Swedish firm which manufactures a mustard has been warned to stop selling its "potency mustard" in order to conform to stricter EU rules, according to a report by Sveriges Radio.
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"I thought it was just a big joke," said Mathilda Wetter, who runs the Senapsfabrikörn factory, referring to when she received a letter from the local authorities.
But as the firm has no scientific basis for claiming that its reindeer horn infused mustard delivers on its claims, the firm accepts that it will have to fall into line.
The reason for the decision is that the EU has introduced uniform rules for member states to require health products to deliver on their pledges.
Wetter told Sveriges Radio that the product has been a popular over the course of its 30 years on the shelves with many tourists buying it as a present, especially for weddings.
Despite the retreat, Wetter maintains that she still believes that the mustard indeed does pack the desired punch that its label promises.
What do you think? Leave your comment below.
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Shame sweden hadn't done it in the 30 years the companies been operating.
If you actually know a little bit about this, you would understand. Under European laws, you can't make medical claims on food unless they are evidentially backed-up by medical science. Hence you could say this soup has 2 potions of your five-a-day, which is dietitians say is important to keep to a healthy diet, but you can't say that it cures cancer.
They could legitimately say this mustard, contains powdered reindeer horn which is considered a traditional aphoristic, as that isn't a medical claim like it will help you give a good erection as that is a medical claim.