• Sweden edition
Society

Top ten reasons to love (or hate) Valentine's Day in Sweden

Published: 14 Feb 13 13:05 CET | Print version
Online: http://www.thelocal.se/46174/20130214/

Awash with mixed feelings about what to expect on Valentine's Day in Sweden this year? Two single expats offer up their take on how to survive (or thrive) the not-always-celebrated holiday.

Finding romance abroad can be hard, something many single expats in Sweden know first hand. Different customs, different styles... not to mention different languages can all contribute to making it hard to hook up with that special someone.

While Valentine's Day has been widely celebrated in the US and the UK since the mid-1800s, it was only in the 1960s when Swedes began to catch on to the commercial aspects of the holiday inspired by early Christian saints and cemented into the cultural conscience by Chaucer's love birds.

According to a 2012 survey, roughly half of Swedes celebrated Valentine's Day in 2012, with flowers being the most common gift given by lovebirds to show how much they care.

IN PICTURES: Carlsson's female point of view Swedish Valentine's

According to industry estimates, about 4 million roses are reportedly sold in Sweden on Valentine's Day.

Of course, Valentine's Day has been known to put many singles ill at ease, while others look at it as an opportunity to make a move on a day when romance is in the air.

The Local has been in touch with single expats in both camps for a fun-loving look at how Swedish men and Swedish women can make (or break) one's dreams of Valentine's Day romance.

IN PICTURES: Fine's male point of view on Swedish Valentine's

For American-born contributor Elisabeth Carlsson, February 14th is the one day out of the year that she has come to dread since moving to Sweden.

But Aussie transplant John Fine, on the other hand, has grown to wholeheartedly embrace Valentine's Day after seven years of living in Sweden.

To find out why, click on the links above to find out whether you agree with each one's Valentine's Day views.

The Local
Follow The Local on Twitter

What do you think? Leave your comment below.

Your comments about this article:

The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.

12:14 February 14, 2013 by EP
Agree with the woman's point of view, whilst the male one is typically Aussie ... i.e. arrogant
14:12 February 14, 2013 by Ashlito
Well I see you you like to stereotype, and where would you be from? eh... I want to know so I can paint you with a general stereotype from your country.

It is one view from one person who happens to be Australian, he doesn't speak for all 19 million or so and definitely not for me.
15:20 February 14, 2013 by Solith
Wow. What sexist and derogatory attitudes - from both of them! "The price of equality" and "They're easy"?! Perhaps it's simply a case of a nation not buying into the commercial shallowness nor adhering to outdated and stupid gender stereotypes...
18:57 February 14, 2013 by Migga
What a disgusting article, makes one wanna puke. Horrible comments against a whole nations people. They aren`t clever or funny.
00:31 February 15, 2013 by Emerentia
I think his comments sounded more like something from his fantasies than the truth.

Valentines Day isn´t a big deal in Sweden were single people are lonelier, go out and needs to meet somebody and gets extra drunk? He must have been thinking of some other country or just made something up. New Year, Valborg, Midsummer and Christmas are the days when people feel lonely if they are alone. When one of the biggest newspapers in Sweden, DN, asked their readers "Do you celebrate Valentine's day?" 86 % answered "No". Most people in Sweden don't care at all about days like Valentines day, Thanksgiving or Halloween it's just an ordinary day.
07:28 February 15, 2013 by skogsbo
you need to remember it's just an article designed to get you to click through 10 pages of adverts to keep the web count up. Next will be 10 things about Easter, MidSummer.

As for the flowers, you can't judge Sweden love of valentines day by it's flower consumption as they give flowers out for all occasions like confetti, guys get them for presents and birthdays etc.. so it's a false indicator of anything here. Plus if you sad a bunch of rose had say 5-10 flowers in it, then clearly the % of swedes or immigrants handing them out was actually very small.
00:53 February 16, 2013 by Phillynilly
The Aussie guy is correct on most points. Swedish women do get much looser when they are drunk. although if I was him I would be careful as Julian Assange has found out. What may be a nights fun can turn into a nightmare when she sobers up.... Remember this is PC Sweden of the 21st century, not the fun Sweden of the 90s or 80s.. Women here now are "entitled"... equality is a word that is lost all meaning in Sweden. As any non Swedish man will quickly find out...Women here have far more "equality" than the men....
10:55 February 17, 2013 by Max Reaver
As someone who actually live in Sweden and knows the dating landscape here, I have to say the posters before #7 don't have any clue of how it works, and as a matter of fact, both the Aussie guy and the female POV are correct. The focus is rather on how expat men and Swedish men differ, instead of Swedish women's promiscuity.

The typical Swedish men are pussy, they either rely on alcohol or being approached by women (not saying all men act like this, but most do). IMO this is a sign of a feminist society where female actively practice sexual power over men. Women have far more "equality" than men as #7 pointed out. If you reverse the roles of men and women in the dating landscape of Sweden, you understand it far better.

For the Aussie men's perspective, it definitely isn't only his fantasy. I've seen many expat guys like him getting laid easily in Sweden, far more easier than for my Swedish male friends. Swedish women dig especially French and Italian men. Aussie men are not always 1st option, but still do well. Again, think in terms of role-reversal. If you are a guy in a pub and meet an attractive expat girl, she will seem exotic and you will want to know her. Boasting of having been with exotic *insert nationality* women is not uncommon among guys. In Sweden however, the psyche of the mate-hunting has been adopted by the females, instead of the males as it works everywhere else.
ADD YOUR COMMENT   (YOU MUST LOG IN OR REGISTER TO MAKE A COMMENT)
Today's headlines
Unrest in Stockholm
Stockholm riots spread west on sixth night

Stockholm riots spread west on sixth night

A sixth straight night of unrest blighted several Stockholm suburbs on Friday night, spreading briefly to the city of Örebro, 160 kilometres to the west. READ () »

Dad slams booze delivery to 10-year-old son

Express delivery firm DHL has been criticised for having handed over a load of alcohol ordered from Germany to a 10-year-old boy in southern Sweden who was home alone at the time. READ () »

Two cars collide as elk gives birth on road

Two cars collide as elk gives birth on road

Two cars collided on a road between Trollhättan and Vänersborg in western Sweden on Friday afternoon due to an elk having chosen the unusual spot to give birth to a calf. READ () »

Unrest in Stockholm
Stockholm's not burning

Stockholm's not burning

With international media swooping on the Stockholm riots from every angle, The Local's Oliver Gee explains why Stockholm is not burning, and how the story has been blown out of proportion. READ () »

Unrest in Stockholm
Stockholm riots: causes and consequences

Stockholm riots: causes and consequences

After five nights of rioting throughout the outskirts of Stockholm, many in Sweden and elsewhere are trying to make sense of it all. The Local spoke to a mix of commentators and local politicians to get their views. READ () »

Swedish firms 'clueless' about foreign graduates

Swedish firms 'clueless' about foreign graduates

As white-collar union Saco slammed Sweden for not helping well-educated foreigners into the labour market, The Local spoke to researcher Josefin Edström about the disconnect between foreign professionals and Swedish employers. READ () »

Unrest in Stockholm
US and UK issue travel warnings for Sweden

US and UK issue travel warnings for Sweden

The UK Foreign Office has issued a travel warning for Sweden after arsonists tore through several Stockholm suburbs, while Americans have been warned to stay out of the affected areas by their embassy. READ () »

Unrest in Stockholm
Swedish riot police to call in reinforcements

Swedish riot police to call in reinforcements

With Swedish police set to call in reinforcements in an attempt to get the now five-day-old wave of arson and vandalism under control, Sweden's image abroad may have been tarnished. READ () »

More Society

 

RECEIVE OUR NEWSLETTER AND ALERTS
 

 

Highlights
DoToday
LIFESTYLE »
What's On:The Local's guide to upcoming attractions and events in Stockholm, Gothenburg and Malmö
www.finest.se
GALLERY »
People-watching May 20-23
Erik Bloom
LIFESTYLE »
Stockholm's ten best-kept secrets - revealed
Fredrik Sanberg/Scanpix (File)
OPINION »
'The future of freedom on the internet is at stake'
Peter Håkansson/Swedish Fashion Council
SOCIETY »
Fashion prize turns Rookies into players
La Neta
LIFESTYLE »
My Swedish Career: We talk to the founder of Stockholm's favourite Mexican restaurant chain - La Neta
Leif R Jansson/Scanpix
NATIONAL »
Riot police 'resorted to racial slurs' in Husby
Scanpix
SPORT »
Sweden win ice hockey world champs at home
Scanpix
SPORT »
Swedes sweep top French football awards
fastighetsbyrån.se
GALLERY »
Property of the Week: Check out this funky three-room apartment on the Stockholm island of Södermalm
Scanpix
GALLERY »
Sweden win Ice Hockey World Championships. See the celebrations in Stockholm
Scanpix
GALLERY »
Youths burn 100 cars in north Stockholm riots
Finest.se scanpix.se
GALLERY »
People-watching: Nightlife, Ice Hockey Gold celebrations, the royal family... You name it, this week's gallery has it
WikiCommons
BUSINESS & MONEY »
Solna voted best place to live in Sweden
Scanpix
TRAVEL »
Quiz - Think You Know Sweden? This week we head to one of Sweden's ten biggest towns. But which one?
Scanpix
LIFESTYLE »
Eurovision host: 'Not everyone has to like me'
Scanpix
LIFESTYLE »
Denmark wins Eurovision 2013 in Malmö
Paul Hansen/World Press Photo
SOCIETY »
Award-winning Swedish photographer cleared of manipulation
Scanpix
NATIONAL »
A Congolese-Swedish pastor explains the roots to recent cases of parents exorcising demons from their children in Sweden
File photo: AP
NATIONAL »
H&M backs Bangladesh building safety accord
Scanpix
GALLERY »
Eurovision: second semi-final entries
Screenshot: American Apparel
SOCIETY »
Swedes slam American Apparel over 'sexist' ads
Hasse Holmberg/Scanpix (File)
BUSINESS & MONEY »
Housing crunch forces more young Swedes to live with mum and dad
Asif Akbar/sxc.hu (File)
OPINION »
'Not all discrimination in Sweden is racism'
Lana Wimmer
GALLERY »
Hidden Stockholm Gems: Ulriksdal's Palace
Sex in Sweden: condoms optional - study
SOCIETY »
Sex in Sweden: condoms optional - study
AP (File)
POLITICS »
Russia 'lacks capacity' to attack Sweden: Reinfeldt
fastighetsbyrån.se
GALLERY »
Property of the Week: This week, we're looking inside a home from the 1700s just west of Stockholm. Complete with two cannons.
Scanpix (File)
OPINION »
JobTalk: Top ten tips for earning a higher salary in Sweden
Eddie Gee
LIFESTYLE »
Check out the back catalogue of all The Local's Swedes of the Week
Photo: The Local
SPONSORED ARTICLE
Stockholm International School - what’s in IT for students?

 

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Search News


Register

Register now for:
> Free use of noticeboard
> Special discounts
> Weekly news roundup
> Unlimited use of discuss

REGISTER FOR FREE »


Blog Update: Stripes News

21 May 21:34

WEEK 21 »

"A week full to the brim with LFC football…. Div 5 LFC match against Nåjdens FK has been moved. This is due to the Svenska Cupen final: 26 May, 17.00 kick off, Nationalarenan Friends Arena, Solna. Next match is on Tuesday (see below). ………………………………………………………… Friday: Div5 Ladies: Rotebro IS FF – Långholmen FC (Skinnaråsens IP) KO: 16.15 ………………………………………………………… Saturday: Vets: Långholmen FC – IFK..." READ »

Trade binary options
Create an account with Banc De Binary, the world’s most reputable binary options firm, and start cashing in today! You can start by practicing with our free $50,000 demo account.
www.bbinary.com
Therapy in English
Expat counsellor & talk therapist offers counselling for stress, relationship issues, sexuality, culture adjustment & life coaching. Private & confidential. Stockholm or Skype. Contact me today! 08-559 22 636 or
CLICK HERE
Holiday Luxury Villa in Portugal
Casa Birgitta in Algarve, Portugal. Reduced price in best location. Private estate on white sand beach. All amenities included. Book here today! edward_george1@hotmail.com
The Local's new Marketplace
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
Counseling in English
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now