- Sweden edition
- Change edition:
- France |
- Germany |
- Norway |
- Switzerland
February 13, 2012
MTG buys Swedish internet community Playahead.com
Published: 9 Jan 07 14:41 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/6039/20070109/
Modern Times Group, MTG AB, said it has acquired 90 percent of the share capital in Swedish online social networking community 'playahead.com' for 102 million kronor in cash.
- Swedish broadcaster MTG quits Slovenia (5 Jan 12)
- MTG stock falls despite profits hike (19 Oct 10)
- Sweden's MTG surges on strong profits (22 Jul 09)
MTG will pay for the shares on a deferred basis over two years, with an initial payment of 70 million kronor payable immediately.
Playahead is Sweden's second largest internet community, with over 530,000 members. In the 9 months to Sept 2006 it reported sales in Sweden of 18.2 million kronor, up 50 percent on the same period a year earlier, and an underlying operating
profit of 6.4 million kronor, up 77 percent year-on-year.
Besides Sweden Playahead has operations in Denmark, Norway and the UK.
The web community mainly consists of 14 to 25 year-olds who last year sent 220 million messages and 13 million photos over the site.
The site generates revenues from membership subscription fees and advertising, as well as online product sales.
"Playahead is one of the most popular, creative and exciting on-line community brands in Scandinavia, and is a favourite destination for the young people who watch our channels, listen to our stations," said MTG CEO Hans-Holger Albrecht, "Studies show that 12-24 year-olds spend as much as a third of their media consuming time on the internet".
Albrecht said internet advertising is forecast to deliver 'high double digit growth' over the coming years in Scandinavia, and even higher levels of growth in the Eastern European markets.
The acquisition will give MTG the opportunity to grow in this expanding market.
"Playahead not only gives us the opportunity to reach out to more of our target audience group, but also enables us to build on a well developed and diversified internet platform," said Albrecht.
MTG will consolidate the results of Playahead into its Viasat Broadcasting business area from today.
Fark It!
Digg This
Share everywhere
Send to a friend
Printable version
Twitter This
Swedish recruiters check jobseekers on the net
40 percent of recruiters are checking potential employee’s social networking pages during the hiring process, a figure which has shot up from last year, according to a recent report. READ »
Rise in polls 'Löfven-effect': political expert
Since the new Social Democrat party leader Stefan Löfven took up the post, the party is gaining strength in the polls, causing political experts to speak of a ”Löfven-effect”. READ »
Saab shares dive despite strong 2011 report
Swedish defence group Saab on Friday reported a major boost in earnings for 2011 thanks to winning several major contracts, but a drop in orders left investors jittery, sending Saab's stock price down nearly 10 percent. READ (3 COMMENTS) »
Mats Sundin in massive kid's health research gift
Mats Sundin, the ex-Swedish hockey great, has made a donation supporting research into children's health at Karolinska Institutet in Stockholm and the University of Toronto. READ (5 COMMENTS) »
H&M under fire over Cambodia mass faintings
H&M has been criticized for choosing not to attend a hearing to highlight poor conditions for textile workers in Cambodia, where hundreds of employees at a plant run by the Swedish fashion giant mysteriously passed out in August. READ (6 COMMENTS) »
SAS earnings hit by Spanair bankruptcy
The bankruptcy of Spanair pulled SAS into the red for 2011, despite improved operating profits, the Scandinavian airline reported on Wednesday. READ (2 COMMENTS) »
Saab to cut Swiss Gripen fighter price: report
Swedish defence group Saab have announced that it will cut the price on its Gripen fighter jet to secure its Swiss order after a threat by French planemaker Dassault to undercut them. READ (6 COMMENTS) »
Few Swedes ready to work until they're 75: poll
An overwhelming majority of Swedes disagree with Swedish prime minister Fredrik Reinfeldt's suggestion that workers should be ready to stay on the job until they are 75, a new poll shows. READ (34 COMMENTS) »
Several bids for Saab: administrator
Several companies are interested in buying Saab, confirmed the bankrupt Swedish carmaker's administrators on Tuesday, while currently unwilling to disclose the identities of the bidders. READ (2 COMMENTS) »
US ISPs block hacker probes: Swedish police
The Swedish National Police Board has called for new international laws to catch hackers on the internet, after US internet service providers refused to divulge information on the weekend's attack on government websites. READ (5 COMMENTS) »
- 06/02 Fire brigade slammed for 'renting out' rooms (2 comments) »
- 03/02 New bidder in the Saab saga shows its hand (8 comments) »
- 03/02 Volvo group announces record sales for 2011 »
- 03/02 TeliaSonera reports profit drop for 2011 »
- 02/02 Electrolux profits plunge amid weak demand »
- 02/02 AstraZeneca job cuts hit Södertälje hard (7 comments) »
- 02/02 Europe's banks set for years of 'shrinkage': Borg (2 comments) »
- 01/02 'Underclass-safari' post lands official in trouble (1 comment) »
- 01/02 Supreme Court denies Pirate Bay right to appeal (10 comments) »
- 31/01 ABB irked by link to Norwegian killer (2 comments) »
20 things to know before moving to Sweden
As diverse as Sweden is, there are a few societal norms that are distinctly Swedish. Understanding a handful of them will hopefully prepare you culturally before you relocate. When you're invited home to a Swede, you better be on time and take your shoes off, writes expat Lola Akinmade-Åkerström. Read more »
How far can English take you in Sweden?
Sweden is a country where almost everyone can speak English. So why bother to learn Swedish? Edina Varnagy from Hungary managed with English for a whole year but then found that Swedish could open doors – to a job, a social life and greater understanding. Read more »
| 13/02 | Office Manager to Hansoft Hansoft |
Uppsala |
| 13/02 | Brand Senior Merchandise Planner ONLY |
Brande |
| 13/02 | Cell and molecular biologist (Metabolism) to Astrazeneca Mölndal Proffice Life Science |
Göteborg |
| 13/02 | Risk agent to Klarna's new team, Payment Operations Klarna |
Stockholm |
| 13/02 | Sales and Business Development Managers, DK (CPH), NO (Oslo), SE (Stokholm) and FI (Helsinki) Target Headhunting ApS |
Stockholm |
| 13/02 | Test Manager/Tester Volvo information Technology AB |
Skövde |
| 13/02 | Do you have a great passion for networks and different cultures? Dfind IT |
VTG |
| 13/02 | Supply Chain Analyst to International Company Adecco |
Stockholm |
| 13/02 | Key Account Manager Food Borregaard |
Sarpsborg |
| 13/02 | Line Manager EA DICE |
Stockholm |
- 13/02 Deutsche Bank 'to pay €800 mln' in Kirch case »
- 13/02 Greece leaving the euro not so scary - Germans »
- 10/02 Berlin defies EU over copyright deal »
- 10/02 Germans don't trust Greece to tighten belt »
- 09/02 Tourists flock to Germany in 2011 »
- 09/02 Daimler books record €6-billion profit »
- 08/02 Exports top €1 trillion despite euro crisis »
- 08/02 GM threatens major job cuts at Opel »
- 07/02 Court caps Jewish ghetto pension claims »
- 06/02 Industrial orders rise amid eurozone gloom »
- 17:49 Shipping electronics from the UK to Sweden
- 17:28 What is death?
- 17:20 Had problems with my boyfriend
- 16:42 A question answered!
- 16:39 Am I being too optimistic/an idiot?!
- 15:10 Where do you live?
- 15:08 Need to replace windows
- 14:40 Narcolepsy in children
- 14:16 For Trowbridge? The Bitter Legacy of 9/11
- 13:54 Tax deductible for rented property
The new Online Tennis Store with the largest selection of Babolat Products in Sweden
http://www.babolatshop.se
Turning Point Counselling centre offers the international community of Stockholm a safe space for personal development, counselling and coaching.
http://www.turning-point.se/show.asp
Swedish Down Town PR Consulting and Productions is an innovative business company which provides valuable assistance with Public Relations and Communications in the swedish and the international market.
www.swedishdowntown.com
Find products and services that are specifically focused on English speakers living in Sweden!
FULL DETAILS
British-Australian Male Counsellor. Counselling Therapy for Depression, Mental Health, Sex, Relationship & Expat Issues
08-559 22 636 or CLICK HERE
Individuals & Couples - Stockholm Beth Rogerson PhD - Clinical, Marriage & Family Therapist
Click or call 08-5580 1266 now
Therapy in English in Stockholm Trained in California Individuals & Couples (08) 93 81 48 FREE phone consultation
Visit anxiousorblue.se
