Danish public service film a bumper success

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Denmark is different.

Earlier this month the Danish Road Safety Council released a new campaign film encouraging motorists to reduce speed on the streets of Copenhagen.

Like watching paint dry? Not according to Danish newspaper Jyllands-Posten.

The campaign film was put up on the internet on November 6 and has already been seen by 1.6 million people around the world.

But why the sudden interest in Danish traffic policy?

A. The chance to see video footage of a beautiful city.

B. The campaign?s amusing American voiceover.

C. The team of topless Danish women holding up speed limit signs.

Only on the other side of the Öresund Bridge could this happen.

The Women?s Council has protested against the public service film. But Equality Minister Eva Kjer Hansen hopes the campaign achieves its objective and has given it the green light.

Watch Copenhagen’s Speed Bandits tackle traffic crime.

This entry was posted on Monday, November 20th, 2006 at 9:53 pm and is filed under Offbeat. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.