• Sweden edition

The humour of IKEA

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A Norwegian IKEA ad is entertaining Scandinavians on Bubblare.se at the moment. It certainly casts new light on the oft-quoted Swedish adage that ‘we’re all farmers at heart’. Enjoy:

That prompted us to have a rummage for more humour from the furniture makers of Älmhult.

This one, produced for the German market last summer, was reportedly banned after the Swedes found it insulting:

While nobody should mock midsummer, kids with vibrators are apparently fair game:

And for pure shock value, this short ad will take some beating:

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