February 14, 2012
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Digital Media Wire looks at Lufthansa’s viral marketing campaign to promote three of its destinations.
The videos are meant to visualize silly stereotypes and all end with the compelling tagline, “you’ll never know if you don’t go.”
Here’s the Swedish offering:
As diverse as Sweden is, there are a few societal norms that are distinctly Swedish. Understanding a handful of them will hopefully prepare you culturally before you relocate. When you're invited home to a Swede, you better be on time and take your shoes off, writes expat Lola Akinmade-Åkerström. Read more »
Sweden is a country where almost everyone can speak English. So why bother to learn Swedish? Edina Varnagy from Hungary managed with English for a whole year but then found that Swedish could open doors – to a job, a social life and greater understanding. Read more »
"The ice dripped in the winter sun. It was the first day when the light had been intense enough to cause dripping in the sunlight. To hear it was an extraordinary wakeup call. The cycle was happening again as it always does, always will (or so we think). I imagined that on my summer island, the bees..." READ »
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November 8th, 2007 at 10:53 pm
glorious!
November 14th, 2007 at 11:16 am
The Question is are Swedish blondes cheaper to hire than German Blondes
November 14th, 2007 at 10:00 pm
ah, the age old mystery
November 30th, 2007 at 8:06 pm
Lufthansa is not the only one!!
January 15th, 2008 at 10:15 am
Most of airlines companies in America and Europe should look at Swedish blondes. travelers would be then surrounded by angels and enjoy far more better the flight.