Archive for January, 2008

Jägermeister – Sexist advertising?

Marketing: January 24th, 2008 by PO

Sweden’s Trade Ethical Council against Sexism in Advertising (ERK) has ruled this Jägermeister ad to be sexist. Do you agree?

Swede tries to introduce ID numbers to New Zealand

Sweden abroad, Swedish Life: January 8th, 2008 by PR

“Do not most developed countries have personal ID numbers for their citizens? Should not New Zealand follow this order?”

Thus wondered Cecilia Hall, a Swede trying to establish an au pair business in New Zealand. Cecilia’s father, Ian, a Brit resident in Sweden for 37 years, moved to NZ to be with his daughter but found himself credit-blacklisted shortly after he arrived. It turns out that there’s another person in New Zealand called Ian Hall and – well, you get the idea.

Cecilia offered more advice from the developed world:

“The only way you can ever protect [against] this happening in New Zealand is for people to have unique identifiers,” she said.

Branson offers ultimate enlightenment from Kiruna

Technology, Tourism: January 2nd, 2008 by PR

Fancy a trip into the northern lights? For anybody with a spare £100,000 knocking about, this could be the ultimate enlightenment, as James Randerson reports in The Guardian.

Richard Branson’s Virgin Galactic plans to offer commercial space flights from its base in New Mexico from 2010 and will begin operating from Kiruna in northern Sweden some time after that.

Sweden offers one important advantage over the US, though. Passengers paying $200,000 (about £100,000) a ticket for the two-hour flight will be able to fly into the aurora borealis – the northern lights – something that no human has done before.