All it represents is a some girls who drink a ‘cold’ drink and get ‘erect’ nipples. This happens when you’re cold – you people do realise this right? And then a guy – likes the look of it – WOW! Shocker!! It seems the Ad displayed some natural human reaction here.

People- get a life – I was watching daytime television the other day and say a preview for a movie showing later on. The clip had full frontal nudity. I’m definately not opposed to it. Bring it on i say. But when I hear petty complaints about ads like this. Its really clear that a minority like to ruin it for everyone.

Oh dear Graham…Where oh where did you come by _your_ definition of “sexism” Let me help you with “another” meaning, the correct meaning.

discrimination

1. Prejudicial and therefore unequal treatment of a group of persons. Discrimination can apply to race or ethnic group (see racial discrimination), gender (see sexism), or age (see ageism).

sexism

sex·ism (sĕk’sĭz’əm) pronunciation
n.

1. __Discrimination__ based on gender.
2. Attitudes, conditions, or behaviors that promote stereotyping of social roles based on gender.

You said: “So to say this advert is sexist, can only mean that there are too amny women here getting paid for this ad and that to make it equal there should be two guys and two girls doing the same thing.”

That is one way to view it, with the exception of the ridiculous assumption about women being paid for the ad in question. You have missed a very important aspect of the argument here, the way I see it I should say. That part is that this is NOT direct discrimination rather indirect discrimination, shall we say, disrespectful of women in the general tv-watching audience. This discrimination comes in when women are expected, by people such as yourself, to chalk up SEXIST advertisements such as these as comic relief. Let me remind you that there are women out there owning television sets and radiotjänsten who disapprove of such methods of ‘comic relief’ due to the fact that this sort of advertising could potentially influence the less educated drunken male/female sitting in a bar to do or say something stupid and sexist. All legal concerns aside, the ad is also demeaning to women who enjoy going to bars with their friends, much like you see portrayed in the ad.

You also said: “In case you have not noticed, it is not only men who try to “get into pants” by giving someone alcohol, women are guilty of this also.”

What does that have to do with this commentary? SEXISM in any form (whether it is degrading a male or female individual) should be frowned upon.

You closed with: “If your going to say this ad is “sexist” is like argueing it discrimates against disabled people, non-white people, homeless people etc etc. as they are not in the ad.
Learn what “sexist” means crazy feminists of Sweden.”

SEXISM has nothing to do with GENERAL discrimination. SEXISM is a specific form of discrimination based on gender. Discrimination is not only concerning inequality in the general sense that you have described above. Please refer to the 2nd definition of SEXISM for an explanation on this. “2. Attitudes, conditions, or behaviors that promote stereotyping of social roles based on gender.”

As for your comment about people looking down on this ad potentially being radical feminists, you could never be more incorrect. I am neither female nor am I a apart of the feminist initiative. I am, however, for perserving the final specks of common decency in advertising that we are involuntarily subjected to on a daily basis via televised commercials. I would rather that commercials did not exist at all but I am not fighting that fight. I will, however, make a comment against large corporations attempting to dumb down the television audience with their cheaply conceived methods of selling their products to the naive consumer via disrespectful or potentially harmful advertising. It is only funny to those laughing and those laughing and commenting in this forum do not see the other side that feel otherwise.