We lost – crack open the champagne
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We’d spent the afternoon practicing our Oscar-loser rictus smiles, in preparation for the moment that Dagens Nyheter was declared Digital Newspaper of the Year. The practice was not in vain.
Arriving at the gala at Stockholm’s Clarion Sign Hotel, we should perhaps have been nervous. Indeed, many of the other nominees appeared to be really on edge. But at The Local’s table we were just delighted to be plied with free food and booze. Besides, it was fun to have been invited to party with Sweden’s big media names.
It was really only after the winner was announced and we saw the delight on the faces of the DN.se staff that we realised that this was quite a big deal.
The staff of the website of one of Sweden’s oldest, highest-circulation and best-resourced newspapers (and a jolly good site it is too), were whooping for joy and cracking open the champagne when they won this prize. And we, the little ol’ Local, had managed to get nominated alongside them, despite having a tiny fraction of their resources and brand recognition.
That, in our book, was cause for a little celebration of our own.
Yes, we would have been even happier if we had won the big, shiny prize. But we’re still pretty chuffed. Honest.
October 2nd, 2009 at 11:00 am
And you have all the rights to be right well chuffed. Congratulations to the best losers in the category.
Now that you’ve seen the winning smiles, you have an idea of what to practice next year.
Pass the bubbly, you are all winners in my book.
October 3rd, 2009 at 3:13 am
congratulations guys! for what its worth, and from an american that has never stepped foot in europe, you’r ethe ONLY swedish publication I read;)