Blurring of reality after SVT cleavage row
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Public broadcaster SVT has blurred out a presenter’s cleavage following a volley of complaints from viewers caught unawares as the camera panned from northern Sweden’s slopes to those of the reporter.
SVT’s complaints flashboard lit up after Helene Albrektson from Västerbottensnytt stripped to her bikini as part of a segment on weather conditions in Tärnaby. With piste-keepers resorting to artificial snow, it was perfectly feasible for skiers to shed their winter wear and go jump in a lake.
This was illustrated by the camera operator zooming in on Albrektson’s cleavage as she prepared to brave the chilly waters.
Not acceptable, said SVT’s higher-ups, as a decision was taken to liberally apply the infamous blur effect that is generally reserved for heinous criminals.
Expressen TV is there with the before and after (segment follows a short advert).
October 22nd, 2009 at 5:07 pm
I think it odd that the producer would try to say that this woman doesn’t have breasts.
October 23rd, 2009 at 1:24 pm
I Like the före picture better
October 24th, 2009 at 12:33 am
This was not scandelous at all. Anyone who sent in a complaint has no life.
October 27th, 2009 at 10:14 am
How silly!
Censorship is for over polite people who cant take it the way it is.
November 18th, 2009 at 11:23 pm
wow. It’s not like i don’t see women dressed like that with bigger cleavage in the streets on a daily basis…especially in summer. Am i right or am i right, fellas? ;)
November 19th, 2009 at 6:36 pm
Its pretty pathetic, its the human body. Censoring this type of thing only reinforces stereotypes about sexuality and insecurity about the human body.
December 28th, 2009 at 7:26 pm
Well, looks like a publicity stunt by the broadcasters, the other option would have been to ask the lady to show some more, which looks like was going to be a tad more expensive.. way to attract attention within budget….
January 17th, 2010 at 9:53 am
So, here in Sweden you can go topless at the beach, but can’t show a little cleavage (on TV)?
April 9th, 2010 at 5:17 pm
A truly lovely view. We need more of these pictures.
May 28th, 2010 at 8:41 pm
What hypocrisy! Don’t they show hardcore pornography regulary on Swedish TV?