Archive for the ‘Marketing’ Category

Stewardess reaches for hijacker injector

Film, Marketing, Offbeat, Technology: November 24th, 2008 by PO

Recently The Local had a couple of articles cataloguing the proud history of Swedish invention and innovation.

There are two reasons the invention shown in the clip below was not included: 1. It’s not Swedish. 2. It’s patently absurd.

But while the invention may not be Swedish, the company using it to market its services most certainly is.

Allow us to present… The Hijacker Injector. Look and learn as one of stewardesses on a flight takes on a hijacker using this very unique invention. Wonder why it never took off?

Jägermeister – Sexist advertising?

Marketing: January 24th, 2008 by PO

Sweden’s Trade Ethical Council against Sexism in Advertising (ERK) has ruled this Jägermeister ad to be sexist. Do you agree?

Lufthansa looks at Swedish blondes

Marketing, Swedish Life: October 31st, 2007 by PO

Digital Media Wire looks at Lufthansa’s viral marketing campaign to promote three of its destinations.

The videos are meant to visualize silly stereotypes and all end with the compelling tagline, “you’ll never know if you don’t go.”

Here’s the Swedish offering: