March 20, 2010
Film, Marketing, Offbeat, Technology: November 24th, 2008 by PO
Recently The Local had a couple of articles cataloguing the proud history of Swedish invention and innovation.
There are two reasons the invention shown in the clip below was not included: 1. It’s not Swedish. 2. It’s patently absurd.
But while the invention may not be Swedish, the company using it to market its services most certainly is.
Allow us to present… The Hijacker Injector. Look and learn as one of stewardesses on a flight takes on a hijacker using this very unique invention. Wonder why it never took off?
Marketing: January 24th, 2008 by PO
Sweden’s Trade Ethical Council against Sexism in Advertising (ERK) has ruled this Jägermeister ad to be sexist. Do you agree?
Marketing, Swedish Life: October 31st, 2007 by PO
Digital Media Wire looks at Lufthansa’s viral marketing campaign to promote three of its destinations.
The videos are meant to visualize silly stereotypes and all end with the compelling tagline, “you’ll never know if you don’t go.”
Here’s the Swedish offering:
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Bad Company 2 sells 2.3 million »
"Stockholm based EA DICE have announced that Battlefield: Bad Company 2, released earlier this month has sold-through 2.3 million copies (according to internal data) so far across three platforms in Europe and North America. It is on track to becoming the best selling release of March." READ »